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If your organization walked into a room, who would walk in?
A new 4xi perspective on the nine organizational personalities, the strength that quietly becomes each one's undoing, and why your workplace strategy keeps buying the right thing for the wrong organization.

Constanza Diaz
Aug 295 min read


The Experience Evolution
Last year we published our CX Insights Report and we predicted where Experience (X) was heading. We got some right, we got some wrong, but we are still putting all of our chips on People.
The area that most often has the most student interaction is the dining program – and with that brings the chance to bring people together and foster relationships that last a lifetime.
Tony Johnson
Aug 193 min read


Transparency: The Currency of Customer Experience
"We apologize for the inconvenience." Possibly the four most overused words in customer service. They're usually delivered with a sympathetic smile, a rehearsed script, and just enough sincerity to make you wonder whether anyone actually believes them.

Simon Elliot
Aug 69 min read


Winning The Fall: Driving Student Success + Loyalty on Campus
Higher Education is in flux in most areas – and that includes the auxiliary services that serve as the more retail or student (guest) facing aspects of campus. This could be the dining services, parking, bookstores, retail shops, and merchandise.
The area that most often has the most student interaction is the dining program – and with that brings the chance to bring people together and foster relationships that last a lifetime.
Tony Johnson
Jun 309 min read


Why Workplace Experience Is a Business Lever
Over the past several weeks, I’ve written about the Workplace Experience System and the four elements that shape how work actually happens: environment, work design, leadership, and enablement systems.

Nathan Bricklin
Apr 232 min read


AI in Hospitality: Balancing People and Technology
AI (Artificial Intelligence) is a balancing act between efficiency and empathy - but is a must have to compete in business and customer experience.
Tony Johnson
Apr 129 min read


Environment: The Foundation of Workplace Experience
Over the past several weeks, I’ve written about the Workplace Experience System and the four elements that shape how work actually happens: environment, work design, leadership, and enablement systems.

Nathan Bricklin
Mar 303 min read


The Definition of Hospitality (and Why It’s Harder Than You Think)
The Definition of Hospitality (and Why It’s Harder Than You Think)

Simon Elliot
Mar 155 min read


Elevating Hospitality: Transforming Connections for 2026 and Beyond
Hospitality is a key differentiator for your brand and will help you build customer loyalty and sales growth.
Tony Johnson
Dec 30, 20258 min read


Transforming Customer Experience in Hospitality: A Leadership Approach
The most powerful way to improve the guest experience is to be out in your business working with your teams to deliver excellence.
Tony Johnson
Dec 9, 20257 min read


Embracing Gratitude and Connection in a Changing World
With AI and technology so prevalent in the market, true connections matter. Embrace gratitude, listening, empathy, and connection to drive growth for your organization.
Tony Johnson
Nov 23, 20256 min read


Is Your Customer Experience Strategy Built to Last or Just Getting By?
In an era where your competition is one click away and guest expectations evolve overnight, Customer Experience (CX) has moved from buzzword to business imperative.
Tony Johnson
Jul 8, 20253 min read


Simplicity is A THING: Insights from Ford, MINI, and Apple.
"Any customer can have a car painted any color that he wants so long as it is black."

4xi Global Consulting
Apr 26, 20254 min read


Make Experience Your Competitive Advantage
Customer experience is your key differentiator and sales driver.
Tony Johnson
Apr 10, 20254 min read


Creating Consistent Human Experience Across Global Portfolios: A Strategic Blueprint
Strategic blue print to driving global consistency in workplace design.

4xi Global Consulting
Mar 3, 20255 min read


5 Practical Ways to Improve Your Customer Experience
5 tips to improve your customer experience. Improving customer experience will improve your sales and you customer retention.
Tony Johnson
Feb 12, 20256 min read


Our Inaugural, Annual Customer Experience Survey Results 2024 Are Here!
We are proud to announce the release of our annual customer experience (CX) insights survey.
Tony Johnson
Feb 6, 20254 min read


Igniting Evolution: What is Your Plan
So, let’s take a moment to step back and talk about where you are right now – and what you need to do next – to be ready for 2025.
Tony Johnson
Dec 26, 20248 min read


Insights To Action: Make Your CX Data Work For You
We believe in the power of the collective and in the power of intentional, data-driven decision making.
Tony Johnson
Nov 14, 20245 min read


Customer Insights Matter! Customer Experience Survey, 2024
We look forward to hearing from you and sharing the insights with you once you have completed the 2024 4xi CX Survey.
Tony Johnson
Sep 18, 20243 min read
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