Strategic Partnership success is both an art and a science. TRUE NORTH© is designed to help you win better, retain better business.
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Growth and retention performance are key success factors for any business. Win more, retain more, focus your resources on the clients that impact your business the most.
TRUE NORTH© Strategic Partnerships & Growth Academy is designed to help you and your team win better, retain better business.
We have developed these learning sessions in such a way that they are not just a training or teaching administrative activity. Rather to develop new thinking and change behaviors that translate into real business impact.
TRUE NORTH© is your roadmap to building the right kinds of business, with your ideal clients and creating the best outcomes for both them, and for your organization. The program lays down the foundational learnings for your team - from building mutual trust to deep self-reflection of both strengths and opportunities to practical steps to retaining better, and winning better business.
From essential foundational workshops and collaboration to strategic partnerships and growth training, TRUE NORTH© is an all-encompassing program, including:
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NORTH STAR: Purpose, Mission, Vision, and Guiding Principles.
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FUTURE FOCUS: Where do you want to be and when?
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MARKETMATCH: Ideal Client Characterization, Profile, and Target.
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BUSINESS PLAN: Your roadmap to growth.
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TRUE NORTH© ACADEMY: Sales and retention team training.
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PARTNERSHIP OPTIMIZATION PROGRAM (POP): for new and existing partnerships.
TRUE NORTH© is a practical set of principles, disciplines, and tools designed not to sit in a draw gathering dust but to be embedded into the business and become an approach and behaviors used every day - to drive better business performance.
This is about creating relationships that fuel growth and success both for your organization and the customers you serve.
The path to strategic partnerships is a journey – but one you don’t have to take alone.
If you're seeking to improve your business performance and refine your teams approach to strategic partnerships & growth, TRUE NORTH© is designed to help you Win Better, Retain Better Business.
Resource Library
Practice Leader
Simon Elliot, Growth, Retention, Strategic Partnerships
With a career spanning the food, facilities, and amenities industry, Simon Elliot has worked with some of the most forward-thinking organizations across the globe. From the UK and Europe to North America, Latin America, Asia, India, and Australasia, Simon has been instrumental in driving growth, client retention, and strategic partnerships across diverse markets.
As the co-author of TRUE NORTH© - a systemized approach to winning and retaining better business—Simon helps organizations align their strategy with ideal client profiles to create sustainable growth. Built on the principles of listening, learning, and understanding, TRUE NORTH© provides a practical methodology for businesses to identify and attract the right clients, fostering an environment where both companies and partnerships thrive.
As the Founder of 4xi Global Consulting, Simon continues to push the boundaries of innovation and excellence, helping businesses navigate complex challenges with a forward-thinking approach. Passionate about customer experience, operational excellence, and transformative business strategies, Simon is a recognized leader in driving impact and long-term success.
Win Better,
Retain Better
Business.
