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Writer's pictureChristy Cook

Embrace Sustainability: A Strategic Imperative for ALL Foodservice Businesses

Updated: Nov 25



In today’s business landscape, sustainability is no longer optional—it’s a necessity!
For foodservice organizations, adopting sustainable practices not only differentiates your brand but also helps you win new business and retain existing clients.

Why Sustainability Matters


  • A significant portion of business opportunities now explicitly require sustainability. At least 25% of RFPs (Requests for Proposals) demand sustainable practices, and even when not stated, sustainability is an underlying expectation.


  • Over 70% of CEOs have prioritized mandatory ESG (Environmental, Social, and Governance) and sustainability disclosure reporting as a high priority, according to a survey by NYU and Salesforce.


Global supply chain regulations have a substantial impact on local U.S. businesses. Even if your operations do not directly fall under these regulations, your involvement in the supply chains of larger corporations means compliance is essential. These corporations will require sustainability from their suppliers to ensure their own compliance and protect their brand reputation.


Consumer preferences are also shifting:


  • Over 60% of consumers worldwide prefer to buy from companies with strong environmental policies.


  • This trend is echoed in the investment world, where one-third of all U.S. assets under management in 2022 were invested based on sustainable strategies.


  • Furthermore, 97% of S&P 500 companies include sustainability or ESG metrics in their reporting, as highlighted by a 2023 Harvard Business Review study.


The Business Case for Sustainability

Investing in sustainability goes beyond compliance - it’s about positioning your company as a forward-thinking, responsible entity that aligns with the values of today’s and tomorrow’s consumers.

It’s about future-proofing your business by adapting to increasingly stringent regulations.


A robust sustainability program should drive growth, improve return on capital, and mitigate risks.

According to a 2023 survey by Verdantix, 97% of CEOs prioritizing business improvements believe sustainability strategy is crucial.

Sustainability Simplified© with 4xi Global Consulting

At 4xi Global Consulting, we understand the unique challenges foodservice businesses face in implementing sustainable practices. That's why we emphasize Sustainability Simplified© as a core part of our approach. We break down complex sustainability concepts into easily understood, actionable steps, helping you focus on the most important and impactful initiatives.



Our comprehensive and customizable Sustainability Strategy and Transformation Pathway is tailored specifically for the foodservice industry. Our approach leverages extensive experience and proven methodologies to help you build a robust sustainability program that aligns with your values and operational realities.


We work closely with you to ensure your sustainability efforts translate into tangible business benefits, such as increased efficiency, enhanced brand reputation, and new market opportunities.


An Entire Department for the Price of One!

The 4xi team recommends a phased approach to sustainability, creating a solid foundation for sustainable practices that support your operations, sites, and customers. This approach aims to maximize your return on investment, minimize risks, and perpetuate growth.


Annual Compensation Of Sustainability Positions


With 4xi, you gain an entire team dedicated to supporting your sustainability transformation. Embrace sustainability as an integral part of your business ethos and operations, and watch it transform challenges into opportunities for growth and innovation.


Explore how 4xi Global Consulting can help your foodservice business lead the way in sustainability with a simplified, impactful approach.


Together, we can build a better, and brighter future, together!

So, let's get started now. Sustainability Simplified©



 

CHRISTY COOK

Christy is 4xi's Chief Sustainability Officer in Residence is the lead of Sustainability Simplified©. Christy specializes in ESG Advisory, Strategies, Sustainability Road Maps, Measurement, Systems, and Reporting.





To learn more about Sustainability Simplified© and 4xi visit our website: who we are, what we do, and how we inspire a brighter future, together: www.4xiconsulting.com

 

4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side, impacting the Human Experience (HX) for people at work, in education, rest, and at leisure.


We believe in a people-first, experience-led philosophy. Whether client, employee, or guest – their experience is the fundamental foundation of success.



We work with corporations, service providers, and innovators:


  • Strategic Advisory & Special Projects (SPx)

  • Headquarters Fractional Support On-Demand

  • Evolving Experiences© - Employee (EX) & Customer Experience (CX)

  • Design4Life©: Environmental, Physical, and Experiential Design

  • Global Amenities Strategy, Design & Operations

  • TRUE NORTH©: Strategic Partnership & Growth Academy

  • Explorers Innovation Directory: Gateway to Innovation

  • Sustainability Simplified©: Supply Chain & Innovation

  • Market Research Reports & Benchmarking

  • FoodCraft Foodservice Consulting

  • CREATE. Creative & Marketing Support

 

4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

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