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A Glocal Approach: Why is it so important today?

At the heart of glocal perspectives lies the recognition of diversity – diversity in cultures, preferences, and aspirations.

In a world where organizations seek to expand their reach across borders, understanding the local context is paramount. What works in one market may not necessarily translate seamlessly into another. Therefore, having insights into local customs, consumer behaviors, and socio-economic dynamics is essential for success.

4xi Global Consulting's approach exemplifies the importance of marrying global strategies with local needs. By assembling a team with in-country working experience and access to local data and insights, 4xi ensures that its clients receive tailored solutions that resonate with diverse audiences.

Whether it's enhancing the employee experience, improving patient care in healthcare facilities, or elevating the student experience in educational institutions, the glocal perspective underscores the need for context-specific strategies.

The business, cultural, and human expectations in San Francisco differ from New York, but then take the differences between Paris to Frankfurt, Shanghai, Tokyo, to Sydney to get a true perspective of the these distinct contrasts.

One of the key advantages of glocal insights is their ability to facilitate market entry and expansion.

In an era where businesses are constantly seeking growth opportunities, understanding the nuances of new markets becomes indispensable. From cultural norms to regulatory frameworks, glocal insights provide a comprehensive understanding of the landscape, enabling organizations to make informed decisions and mitigate risks.

Moreover, glocal perspectives allow organizations to decipher the evolving needs and expectations of their stakeholders. What resonates with employees in one region may differ significantly from what motivates individuals in another. By acknowledging these variations, organizations can tailor their strategies and offerings to foster engagement, satisfaction, and loyalty across diverse demographics.

Translating global strategies into actionable initiatives at the local level presents its own set of challenges. What works in headquarters may not necessarily resonate with regional offices or subsidiaries.

Hence, the ability to adapt and customize strategies according to local needs is imperative for long-term success. 4xi Global Consulting's expertise in bridging this gap empowers organizations to align their overarching goals with the intricacies of local markets, thereby fostering synergy and coherence across different regions.

Ultimately, the value of glocal perspectives extends beyond business considerations. It embodies a broader ethos of inclusivity, respect for diversity, and appreciation for local cultures and traditions. By embracing glocal perspectives, organizations not only enhance their operational efficiency and market competitiveness but also contribute to the enrichment of human experiences on a global scale.

In conclusion, the importance of glocal perspectives cannot be overstated in today's interconnected world. As businesses navigate the complexities of globalization, the ability to leverage global insights while remaining attuned to local realities emerges as a strategic imperative.

4xi Global Consulting's commitment to glocal perspectives serves as a testament to the transformative potential of this approach, paving the way for a more inclusive, sustainable, and harmonious future.

  • Global Strategies and Local Execution: Translating global to Glocal.

  • Global Operating Strategies: Purpose, Vision, Mission, Values (P+V+M+V).

  • Market Research Reports: Understanding new and existing markets.

  • Metro Market Overview: Socio-economic-demographic-competitive landscapes.

  • Expansion Strategies: Competitive landscape, opportunities, acquisitions.

  • In-Country Support & Execution.



Barbara Boden

Barbara Boden | Managing Partner, and Co-founder

Barbara is a global amenities executive having led workplace amenities for a global financial services firm for over 300,000 employees worldwide. Barbara has in-country experience across markets worldwide. She is focused on the experiential outcomes and understands how these must be closely aligned to organizational imperatives.


Simon Elliot

Simon Elliot | Managing Partner, and Co-founder

Simon is a global citizen having lived, worked or visited 6 of the 7 continents. Formerly Vice President of Strategic Partnerships at one of the Big 3 service providers, Simon advised some of the worlds most progressive organizations on their global amenities strategies in NORAM, LATAM, EMEA, and APAC.


4xi Global Consulting is organized into specific practices. SPx is 4xi's Strategic Consulting & Special Projects practice led by global leaders, Barbara Boden, and Simon Elliot. We work with client organizations, service providers, innovators, and accelerators (investors), navigate global and local markets and opportunities.


4xi Global Consulting is a team of talented leaders from both the client-side and service provider side, impacting the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy. Whether client, employee, or guest – their experience is the fundamental foundation of success.

We work with corporations, service providers, and innovators:

  • Strategic Advisory & Special Projects (SPx)

  • Headquarters Fractional Support On-Demand

  • Evolving Experiences© - Employee (EX) & Customer Experience (CX)

  • Design4Life©: Environmental, Physical, and Experiential Design

  • Global Amenities Strategy, Design & Operations

  • TRUE NORTH©: Strategic Partnership & Growth

  • Sustainability Simplified©: Supply Chain & Innovation

  • Market Research Reports & Benchmarking

  • Project Management Office

  • Food Craft Culinary Consulting

  • CREATE. : Graphic Design and Creative Services

  • DATAxi: Data Ingestion and Visualization

  • Explorers Innovation Directory: Gateway to Innovation


4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

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