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Unlock the Power of Your Brand: Content-as-a-Service (CaaS) from 4xi

Writer's picture: 4xi Global Consulting4xi Global Consulting
Business Performance

Customer-Obsessed Experience Is the New Standard: Are You Meeting the Bar?

 

Customer experience (CX) has never been more essential to brand success. And CX quality is at an all-time low, according to recent Forrester research. In fact, the numbers show that only 3% of companies are currently categorized as customer-obsessed, defined as putting customers’ needs, desires, and satisfaction at the forefront of all business decisions and actions.

Simply put: today’s businesses are asked to do more with the same resources, even as it is increasingly difficult to capture consumer attention. To meet the high bar for differentiation that engages and retains customers, an increasing number of businesses are leveraging external content creators for high-quality content that builds to scale for growth.


Content as a Service (CaaS) experts like 4xi provide the talent, agility, acumen, and scale to turn digital content challenges into opportunities. We provide the services of a digital marketing agency and top-notch content deliverables, often supported by a follow-the-sun approach.


4xi's Content-as-a-Service offering includes:


  1. A structured plan and calendar of content on either a 6, 9 or 12 month engagement.

  2. Capturing and articulating your uniqueness across your HERO products or services.

  3. In your preferred formats, such as: White Papers, Articles, BLOG's, Digital.

  4. Broadcast to multiple destinations: website, social media, press placement.

  5. Measured for impact, effectiveness, readership, and reach.

The CaaS approach drives not just speed to market but speed to value and reach across all your channels.


A Talented Team to Support You

Research shows that 67% of organizations say that their content team has been asked to do more with limited resources. 4xi talented content MARTECH support, web developers, writers, designers, and creatives provide years of agency-level expertise to produce high-quality, bespoke content that builds consumer engagement, experience, and retention for your clients.  


We're Here Whenever You Need Us

4xi provides cost-effective resources bringing full agency capabilities and a follow-the-sun approach to relieve work backlogs at significant savings, and at greater speed and flow.


Acumen: Listening, Learning, & Understanding

Our CaaS team will listen, learn, and understand you, and will get well aligned to your organizations mission and overall strategy and leverage market understanding, organization familiarity, and best practices to drive custom content decisioning for you and your business.


Scaling Your Content Marketing Efforts

Many organizations have small or one-person content marketing teams serving the entire organization. Your 4xi CaaS content, design, and production resources can pick up Tier 2 and 3 projects and enable your in-house team to engage in original creative brand development.


The Benefits are Clear

Benefits of using CaaS from 4xi:


  • Improved efficiency: Faster content management, with less redundancy, for up to 35% savings.

  • Faster speed to both market and value: Efficient distribution of more compelling content.

  • Enhanced collaboration: Teams can work together on content creation and updates in a centralized environment.

  • Bespoke content: Custom content tailored to your CX objectives.

 

Customer-obsessed organizations deliver faster revenue growth, faster profit growth, and better customer retention than those at non-customer-obsessed organizations.

4xi’s Content-As-A-Service (CaaS)  is your on-demand resource for creating compelling, strategic content that informs, engages, and drives results.

From thought leadership articles to educational campaigns, we help you tell your story, reach your audience, and achieve your marketing goals. We can help you streamline your content management for speed to market, value, and efficiencies.

To learn more about how 4xi CaaS can deliver for your business, email us:


 

 

 

4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side, impacting the Human Experience (HX) for people at work, in education, rest, and at leisure.


We believe in a people-first, experience-led philosophy. Whether client, employee, or guest – their experience is the fundamental foundation of success.



We work with corporations, service providers, and innovators:

  • Strategic Advisory & Special Projects (SPx)

  • Headquarters Fractional Support On-Demand

  • Evolving Experiences© - Employee (EX) & Customer Experience (CX)

  • Design4Life©: Environmental, Physical, and Experiential Design

  • Global Amenities Strategy, Design & Operations

  • TRUE NORTH©: Strategic Partnership & Growth

  • Sustainability Simplified©: Supply Chain & Innovation

  • Market Research Reports & Benchmarking

  • Project Management Office

  • Food Craft Culinary Consulting

  • CREATE. : Graphic Design and Creative Services

  • DATAxi: Data Ingestion and Visualization

  • Explorers Innovation Directory: Gateway to Innovation

 

4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

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