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Social Sales Link Masterclass with 4xi's Simon Elliot and Ed Snowden

Updated: Oct 30, 2022

4xi's Simon Elliot and Ed Snowden join this discussion on winning better, retaining better business hosted by Social Sales Link - an organization focused on leveraging LinkedIn for your growth activities and success.

TRUE NORTH© is 4xi's Strategic Partnerships & Growth Learning Academy built upon the principles of transforming behaviors and creating a growth culture - everyone sells, and every action, each step, and every perception is critical as you build long-term, mutually beneficial partnerships from Purpose, Mission, Vision, and Values to differentiation, and how to effectively compete in business today.

Simon and Ed step the audience through some of the most important principles of the TRUE NORTH© philosophy built from many years of experience in Strategic Account Management including winning better and retaining better business.

This is a fascinating conversation around the many different facets of being successful in your growth and retention efforts.


"Back to the fundamentals that go back to the beginning of humankind - you don't catch Rainbow Trout mid-day, in the middle of the Atlantic, using nets - the wrong tackle, the wrong bait, in the wrong place, and at the wrong time." Simon Elliot.


Strategic Partnerships Organizational Learning & Leadership Academy

Supporting organizations and teams to win better, retain better business through strategic partnerships and development:

  • MARKET MATCH©: Our proprietary process of identifying ideal client characterization, ideal client profiles, and target lists.

  • STAR PAGE: We take clients through a process of condensing down your value proposition into a STAR PAGE summary which forms the foundation of your go-to-market approach. Easy to understand, jargon-free, consumable, and easy to articulate.

  • LEARNING ACADEMY: Extensive 6-module virtual or in-person learning academy on the foundations of build a Strategic Partnerships culture.

  • PARTNERSHIPS SUMMIT: Structured processes for existing or new partnerships to get on the same page and aligned to mutual success.

  • STRATEGIC ACCOUNT MANAGEMENT & DEVELOPMENT: Our team of Strategic Account Management professionals will help, support and implement your structured SAM approach, and provide ongoing support, coaching, and measurement of success.

"Deep, honest, self-reflection is of critical importance in every aspect of business no less so than in assessing your own competitive position but also the strengths and weaknesses of your own portfolio performance." Ed Snowden.

Thanks to Brynne Tillman and Bob Woods, and the entire Social Sales Link Community - Thank you!

To learn more about how TRUE NORTH© can help transform your organization's growth and retention performance, or to connect with Simon or Ed, you can reach them at


Our Strength is in the Power of Our Collective

4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact on the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy, whether client, employee, or guest – their experience is the fundamental foundation of success.

We work with corporations, service providers, and innovators:

  • Strategic Advisory & Special Projects (SPx)

  • Headquarters Fractional Support On-Demand

  • Evolving Experiences© - Employee (EX) & Customer Experience (CX)

  • Design4Life©: Environmental, Physical, and Experiential Design

  • Global Amenities Strategy, Design & Operations

  • TRUE NORTH©: Strategic Partnership & Growth

  • Explorers Innovation Directory: Gateway to Innovation

  • Sustainability Simplified©: Supply Chain & Innovation

  • Market Research Reports & Benchmarking


4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

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