Ian Hunter joins 4xi as Chief Information Officer in Residence

4xi Global Consulting
Sep 17
5 min read

Ian Hunter joins 4xi and Innovation-X as CIO in Residence

Unlocking the Future: Welcoming Ian Hunter to 4xi and Innovation-X

At 4xi, we’ve always believed that the best way to build the future is to imagine it boldly and then roll up our sleeves and make it real. That’s why we’re thrilled to welcome Ian Hunter as our Chief Information Officer in Residence, joining forces with our partners at GEOTECH to take our technology capabilities to the next level.

Ian isn’t just another tech leader. He’s a builder, a problem-solver, and a connector of dots. With more than 30 years of experience spanning brand, content, digital, operations, and business development, Ian has worked with everyone from small start-ups to global giants. Along the way, he’s built and sold his own agency, navigated the shifting tides of technology, and always kept one eye fixed on a simple question:

How can technology actually solve the problems businesses face?

His answer is both practical and visionary. Ian helps organizations cut through the hype of emerging technologies and focus on what really matters - solutions that are sustainable, measurable, and deliver real commercial value. His approach ensures that every idea is grounded in strategy but also built for execution.

“I’m not your typical CIO. I understand technology and I’m passionate about it, but I don’t approach it as a pure technologist. Neither do most of the decision-makers I talk to, and I think that makes a difference. What I do is turn technology into plain business language and plain business needs into technology that delivers. My operational background in strategy, marcoms and business development lets me do that, whether it’s driving revenue, efficiency or competitive edge.”

Expanding What’s Possible Together

With Ian and GEOTECH at our side, 4xi is expanding what we do best: helping organizations solve business problems. Together, we’re blending strategic thinking with real-world development capabilities so our clients can move from concept to creation, from challenge to solution, faster than ever before.

We're delighted to welcome Ian to the 4xi family with all his expertise and the value that we can bring to our clients in the pursuit of technology solutions that solve often long-standing business problems - Simon Elliot, 4xi.

The Spirit of Innovation: Innovation-X

This isn’t theory, it’s already happening inside our Innovation-X incubator and accelerator, where bold ideas are becoming real-world solutions:

Nectarine: A digital marketplace reshaping how services are delivered.
SKOWT.ai: A game-changing prospecting ecosystem and Sales Coach.
FAMLI: A gifting platform bringing connection and joy to seniors.
GIGXI: The “Uberization” of the hourly workforce.
The Pricing Power Parity Index (P3): optimize pricing, traffic, and profit.

Each of these projects reflects our vision: using technology not for its own sake, but to solve human and business problems in ways that create real impact.

From the Rugby Field to the Boardroom

What makes Ian’s journey even more inspiring is the path that brought him here. Before business and technology, Ian played rugby at the very highest-level representing England and the British & Irish Lions and being inducted into the Northampton Saints Hall of Fame.

That experience instilled in him the values of teamwork, resilience, and leadership under pressure. Today, those same values drive the way he builds teams, develops technology, and helps organizations navigate complex challenges. Just as on the rugby field, success in business and technology comes from vision, discipline, and the ability to turn strategy into action.

Navigating the Technology Labyrinth

Let’s be honest, today’s tech landscape can feel like a labyrinth. Everywhere you turn there are new platforms, buzzwords, and promises. But at 4xi, we don’t just hand you a map, we walk the journey with you. With Ian, GEOTECH, and our global team, you get a guide who understands your business, knows how to navigate complexity, unlocks opportunity, and builds momentum.

Here are just some examples of how we can help:

From micro-sites to full on websites: We specialize in creating a wide range of web solutions, from small micro-sites designed for specific campaigns or events to comprehensive, full-scale websites that serve as the digital backbone of your business. Our team ensures that each site is tailored to meet your unique needs, providing an engaging user experience while maintaining optimal performance and scalability.
Data ingestion, visualization, and dashboards: Our services include advanced data ingestion techniques that allow you to collect and integrate data from various sources seamlessly. We also offer powerful visualization tools and customizable dashboards that transform complex data into easy-to-understand insights, enabling better decision-making and strategic planning.
Systems integrations and data clarity across platforms: We focus on ensuring that your various systems communicate effectively with one another. Our integration solutions help eliminate data silos, providing clarity and consistency across platforms. This interconnectedness leads to improved operational efficiency and a unified view of your business data.
App development: from games to digital marketplaces and tools: Our app development expertise spans a variety of sectors, including entertainment, e-commerce, and productivity. Whether you're looking to create an engaging mobile game, a robust digital marketplace, or specialized tools that enhance user experience, we have the skills and experience to bring your vision to life.
Artificial Intelligence: from Agents to bespoke solutions: We harness the power of artificial intelligence to develop intelligent agents and tailored solutions that address specific business challenges. From chatbots that enhance customer service to advanced algorithms that drive data analysis, our AI services are designed to provide innovative solutions that improve efficiency and effectiveness in your operations.

“I’d say I’m a ‘business-first-CIO’ – someone that makes technology decisions with commercial outcomes in mind”. And I do it in a way that decision makers can understand”

Ready to Build the Future?

This is more than an introduction. It’s an invitation. If you’re ready to cut through the noise, embrace the possibilities of technology, and turn vision into action, we’d love to talk.

To learn more how we can support your transformative technology journey, reach out to us at www.4xiconsulting.com or hello@4xiconsulting.com and let’s start building the future together.

Learn More About Innovation-X

4xi Global is a team of talented leaders from both the client-side and service provider side, impacting the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy. Whether client, employee, or guest – their experience is the fundamental foundation of success.

WHAT WE DO

We work with corporations, service providers, and innovators:

Strategic Advisory & Special Projects (SPx)
Headquarters Fractional Support On-Demand
Global Amenities Strategy, Design & Operations
Market Research Reports & Benchmarking
Project Management Office
Food Craft Culinary Consulting
CREATE. : Graphic Design and Creative Services
DATAxi: Data Ingestion and Visualization
Explorers Innovation Directory: Gateway to Innovation

4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.