top of page

How will you remember #Twosday 2.22.22 at 2.22 pm?

It's February 22, 2022. or otherwise written as 2/22/22 - this is what's known as a palindrome - meaning it reads the same forward as it does backward. It also falls on a Tuesday, which is now referred to as #Twosday - how will you remember 2.22.22 at 2.22 pm?

Today is the most exceptional date in over a decade. It's a ubiquitous palindrome date because it's a palindrome whether written in the U.S. format (month, day, year) or international date format more widely used (day, month, and year). The last time there was a ubiquitous six-digit palindrome date was November 11, 2011.

For me, this is a momentous week, no less so than it's my 20th Wedding Anniversary, China is apparently the traditional gift, Platinum, modern, an Emerald, or a white Daylily.

I am also extremely proud of the progress we're making at 4xi - expanding our team, our capabilities, capacity as we continue our growth journey and evolution.

But it's the events in #Ukraine that I will remember this day/week the most.

Although I wasn't around in 1939, the rhetoric from Moscow and the progress of events in recent days have been alarming, to say the least.

My thoughts go out to all those in Ukraine, and all the soldiers and servicemen and women on both sides of the political fence, and hope that sensibility and peace ultimately prevail. My prayers go to the world leaders to make the right, probably tough decisions to ensure global safety and stability for all. I wish for #Peace and #IBackUkraine

Simon Elliot is Managing Partner and co-founder of 4xi Global Consulting, is a global citizen, originally from the UK, now a Resident of the United States, having navigated 6 of the 7 continents including across West and Eastern Europe.

4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success.

We work with corporations, service providers, and innovators:

  • Strategic Advisory

  • Design4Life©: Environmental, Physical, and Experiential Design

  • Global Amenities Strategy, Design & Operations

  • Human Experience: Customer (CX) & Employee (EX)

  • Training & Development

  • TRUE NORTH©: Strategic Partnership & Growth

  • Explorers Innovation Directory: Gateway to Innovation

  • Sustainability Simplified©: Supply Chain & Innovation

  • Market Research Reports & Benchmarking


4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

San Francisco | New York | Orlando | North Carolina | Seattle | Silicon Valley | Santiago | London | Tokyo

84 views1 comment

Recent Posts

See All


Dina Wiltshire
Dina Wiltshire

Congratulations on your 20th Anniversary. What an achievement...🤗...I will remember this day as our grandson turned 1 today. He is a 22222 kinda chappy 😎..

bottom of page