Sustainability Health Check: and Why it Matters

Christy Cook
May 5
3 min read

Where Do I Start?

The #1 Question I Get About Sustainability - and Why It Matters Even If You’re Already in Motion

The most common question I get from foodservice and hospitality leaders isn’t about composting, carbon, or climate - it’s this:

“Where do I even start?”

It’s a fair question. Sustainability can feel overwhelming, and most businesses aren’t sure if what they’re doing is enough - or even effective.

My answer is always the same:

"Start where you are!"

And that advice doesn’t just apply to beginners. It’s just as important if you’ve already taken action - maybe even invested in programs, updated your menus, or run a few waste-reduction pilots.

Why? Because sustainability isn’t a one-and-done project. It’s a moving target. What made sense two years ago may not serve you today. New regulations, new expectations, and new business priorities demand a regular check-in.

That’s where self-assessment comes in - whether you're at square one or already well down the path.

Why Self-Assessment Matters at Every Stage?

Whether your organization is just beginning its sustainability journey or has been working toward environmental and social goals for years, it's critical to pause and assess:

What are we doing today?
What results are we actually seeing?
Are these actions aligned with our current business strategy?
Are they helping - or hindering - efficiency, labor, or customer experience?

In short: Are our sustainability efforts making a measurable difference?

It’s easy to keep doing what you’ve always done. But even good intentions need data behind them. Without it, you may be investing time, resources, and staff energy into things that aren’t delivering results - or could be improved with a small shift in focus.

Introducing the Sustainability Simplified Assessment

That’s why we created this quick self-assessment: to give you a clear, honest snapshot of where your organization stands today. It’s not a test. There’s no grade. Just 10 minutes of reflection across areas like strategy, operations, communication, and culture - all designed to help you identify opportunities and take the right next step.

Start with Insight. Build from There.

Once you complete the assessment, you’ll receive a snapshot of your sustainability maturity and be invited to schedule a discovery call with me. This isn’t a sales pitch - it’s a strategy conversation. We’ll review your results, unpack what’s working and what’s not, and explore what improvements could bring the biggest return.

Because no matter where you are - just starting out or already making progress - there’s always room to improve. And sometimes, the best way forward is to stop and take a look around.

➡️ Ready to find out where you are?

Take the Sustainability Simplified Health Check HERE (Click on Image above)

Let’s make sure your next steps are grounded in insight - and aligned with impact.

📩 Ready to begin?

Contact Christy Cook, 4xi´s Chief Sustainability Officer in Residence to discuss how we can help you on your sustainability journey, learn more by visiting our Website, and don't forget to visit our YouTube Channel for more inspiration and real-world stories of sustainability in action.

CONTACT CHRISTY

4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side, impacting the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy. Whether client, employee, or guest – their experience is the fundamental foundation of success.

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