Brynne Tilman
CEO, Social Sales Link
One of the biggest misses on LinkedIn for social sellers is that they connect and forget.
The average B2B sales professional has over 2,000 connections, most of whom they are ignoring. And, on average, 10% of their connections are people they’d love to have a conversation with, yet they spend all their time on net new connections and rarely nurture the ones that they already have.
"I call this conducting CPR on your connections. Yes, we are breathing life back into our network, but it also about identifying the clients, prospects, and referral partners that we want to engage."
Practical Tip:
Begin by exporting your connections:
Click the Me in the dropdown menu.
Click Settings & Privacy (may default here)
Select Data Privacy
Click on Get A Copy Of Your Data
Click on Connections
Add your LinkedIn email and password
Click the Download Link in your notification email (arrives in about 10 minutes)
Click Download Archive
Open Your Connections CSV file
Add a column on the right-hand side of the spreadsheet and Mark each connection as CPR
Engage your network by providing insights, asking for their point of view on a topic or a poll, or sending them a personal video message from the LinkedIn app.
TRUE NORTH© - Win better, retain better business.
Brynne Tilman is the CEO of Social Sales Link. She is a LinkedIn Author, LinkedIn & Sales Navigator trainer. Brynne helps professionals transform the way they sell by converting connections to conversations, to clients. Brynne is also the host of the Making Sales Social podcast.
Contact us to learn more about TRUE NORTH© including Brynn and Social Sales Link: hello@4xiconsulting.com
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