Celebrating 6 Years: An Ode to the Journey (and a Toast to What's Next)
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Celebrating 6 Years: An Ode to the Journey (and a Toast to What's Next)


Happy Birthday! Six years. Six wild, wonderful, occasional roller-coaster, often caffeinated, but always meaningful years.


When we first hung the 4xi sign, we had a vision and a stubborn belief that organizations could do better by the people they serve: employees, students, patients, residents, guests, customers, partners.

We didn't have a crystal ball. We didn't have a roadmap. What we had was a vision that good consulting could be honest, useful, human, and yes, even fun!

And so, we begin year seven. Which feels like a great moment to pause, look back, and say a heartfelt THANK YOU!


What Six Years Looks Like

Honestly? It looks like a lot of travel about. We've gone from San Francisco to New York, Dallas to Chicago. We've worked across the pond in London and across Europe, popped over to New Delhi, managed projects from Sydney to Singapore, and spent time in Latin America: Buenos Aires, Montevideo, and Santiago.


Somewhere along the way, we picked up a lot of airmiles, a lot of new friends, and a deeper appreciation for the fact that great work happens everywhere - it just speaks different languages and orders different coffee.


But travel aside, six years looks like a lot of meaningful and impactful work. And what work it has been.


We've rolled up our sleeves from M&A Research, helping organizations make smarter, sharper decisions about who they grow with and how. We've led Global Employee Experience Reviews and resets, because the people inside an organization deserve as much strategic attention as the people outside it. We've helped service providers build Go-to-Market Strategies for the away-from-home space and helped client organizations rethink what "the human experience" really means for them and their people.


We conducted and published a Customer Experience Review that made people stop and rethink some assumptions (the best kind of feedback). We've run client satisfaction surveys and turned raw data into something organizations could actually do something with. Our Research & Reports have also included Health & Wellness, Technology, Foodservice, and Employee Amenities became reference points for teams trying to navigate fast-moving categories.


Our Fresh Eyes Audits have taken us into buildings, campuses, headquarters, classrooms, and trading floors - supporting real estate companies, manufacturers, financial services firms, universities, and schools.

There's something deeply satisfying about walking into a space, seeing what habits are no longer fully visible, and helping leaders see them once more.

We wrote TRUE NORTH and put it in the hands of growth and retention professionals who wanted to win better, retain better, and build genuine strategic partnerships, not just transactions. We supported Major Pursuits, helping teams chase (and win) multi-million-dollar opportunities, both new logos and treasured existing relationships through our Partnership Optimization Program (POP).


And through our Evolving Experience practice, we've shaped CX and EX strategy, built playbooks, run live training events, and coached teams through execution - because strategy that lives in a deck and never makes it into the day-to-day isn't really strategy at all.


Somewhere in the middle of all that, 4xi quietly grew up. We evolved into a full-service consulting firm offering world-class expertise across strategy, operations, marketing, sustainability, contracts, growth, retention, and research - from the first big idea all the way through to execution, and every messy, magical step in between.


The Real Story: The People

To the entire Team 4xi, this is your milestone too. Every late-night edit, every "let me just tweak one more thing" moment, every brilliant insight delivered with a wink, every flight, every workshop, every difficult conversation handled with grace. You made this dream possible. You are this dream. We are, hand on heart, only as good as the people who show up every day, Our Strength is in the Power of Our Collective.


Thank you!


And to our clients, past, present, and (we hope) future: thank you for the faith. Trust is the only real currency in consulting, and you've given us so much of it. You let us into your strategy sessions, your boardrooms, your problems, your possibilities. You called us when things were going great and when they weren't. You partnered with us, pushed us, and made us better. We hope we've returned the favor.


Thank you!


Onward to Year Seven!

We're not the same firm we were six years ago. We've sharpened, broadened, traveled further, learned more, and gotten clearer on what we're here to do:


Helping organizations thrive by putting the human experience at the center of every conversation.


The next six years? We can't tell you exactly where they'll take us. More cities, probably. More categories, definitely. New offerings, sharper insights, deeper partnerships, absolutely. But the mission stays put.


So, here's to the journey so far, the team that carried it, the clients who shaped it, and the road ahead.


Here's to the next six years, wherever they may lead.


Thank you, from all of us to all of you!


Simon Elliot

Founder & Managing Partner

4xi Global Consulting


4xi Global is a team of talented leaders from both the client-side and service provider side, impacting the Human Experience (HX) for people at work, in education, rest, and at leisure.


We believe in a people-first, experience-led philosophy. Whether client, employee, or guest – their experience is the fundamental foundation of success.


We work with corporations, service providers, and innovators:


  • Strategic Advisory & Special Projects (SPx)

  • Headquarters Fractional Support On-Demand

  • Evolving Experiences© - Employee (EX) & Customer Experience (CX)

  • Design4Life©: Environmental, Physical, and Experiential Design

  • Global Amenities Strategy, Design & Operations

  • TRUE NORTH©: Strategic Partnership & Growth

  • Sustainability Simplified©: Supply Chain & Innovation

  • Market Research Reports & Benchmarking

  • Project Management Office

  • Food Craft Culinary Consulting

  • CREATE. : Graphic Design and Creative Services

  • DATAxi: Data Ingestion and Visualization

  • Explorers Innovation Directory: Gateway to Innovation

4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

San Francisco | New York | Philadelphia | Orlando | North Carolina | Seattle | Silicon Valley | Santiago | London | Tokyo

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