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4xi Insights: Why Hospitality should be at the Center of your Business Strategy

Updated: Oct 29, 2022

This month’s 4xi publication focuses on Evolving Experiences© and why a hospitality mindset should be at the center of every business’s strategy.

We believe that experience matters! in every turn of the phrase, including that Experience MATTERS! Whether you’re in manufacturing, running a call center operation, retail, or producing software, ultimately, we’re all in the people business, and our focus on the Human Experience (HX) will set us apart no matter what products or services we create.

Evolving Experiences© examines how our experiences are driven by emotional connections, the Experience Economy, and the impact on business. We look at what consumers and customers really want, in addition to the emotional experience of ownership, using examples such as Mini and Nike and how personalization and customization have transformed our world, our offerings, and the customer experience. Finally, we look at what it takes to create a great hospitality culture.

At 4xi, we continue to grow and evolve, remaining focused on how we can add value to our clients and the away-from-home markets we serve: people at work, in education, at rest, and at leisure. No matter whether you’re a client organization, a service provider, an innovator, or an accelerator, 4xi is here to be a strategic resource, on-demand, and together, inspiring a brighter future, together.

We trust that you enjoy this month’s article, the second edition of our Business in Action Magazine comes out next month, and we look forward to your feedback.

Very warmest wishes as always from the entire 4xi team.

Flick through our magazine version below, or email, and we'll send you your own PDF version.


Tony Johnson is 4xi’s Chief Experience Officer and leader of the Evolving Experiences© practice. Before joining 4xi, he was the Customer Service Officer for Aramark, a global food and facilities organization. Tony is a Certified Customer Experience Professional (CCXP), award-winning speaker, and globally recognized employee and customer experience expert.

He is the author of 3 books on leadership and customer experience and hosts an industry-leading weekly podcast. directions.

Simon Elliot is Managing Partner and co-founder of 4xi and is focused on a people-first approach to enable optimum Human Experiences for people away from home: at work, in education, at rest, or at leisure. Simon is a global citizen, having lived, worked, and traveled to over 45 countries and six continents, and believes in the power of human potential.

To learn more about 4xi or Evolving Experiences©, click the link below.


4xi: Inspiring a brighter future, together.

4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side, creating an impact on the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy; whether client, employee, or guest – their experience is the fundamental foundation of success.

We work with corporations, service providers, and innovators:

  • Strategic Advisory & Special Projects (SPx)

  • Headquarters Fractional Support On-Demand

  • Evolving Experiences© - Employee (EX) & Customer Experience (CX)

  • Design4Life©: Environmental, Physical, and Experiential Design

  • Global Amenities Strategy, Design & Operations

  • TRUE NORTH©: Strategic Partnership & Growth

  • Explorers Innovation Directory: Gateway to Innovation

  • Sustainability Simplified©: Supply Chain & Innovation

  • Market Research Reports & Benchmarking


4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

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