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The Spirit of 4xi: Cocktail Time?

Updated: Oct 29, 2022

At 4xi we believe in the spirit of entrepreneurship, freedom of expression, creativity, trying new things, and new directions.

We’re curious by nature, and continually learning, we encourage and support all of our team in their various creative endeavors. We believe in challenging the status quo, the power of human potential, and being the best, you possibly can be in all that you do.

From authoring books, to writing and recording music, indoor agriculture, to pet projects, supporting good causes, and volunteerism, each team member has their own passions and at 4xi we do what we can to help, encourage and support them.

Tony Johnson is 4xi’s Chief Experience Officer and beyond his extraordinary skills and experience leading our Evolving Experiences© practice with Employee and Customer Experience, Tony is a man of many talents.

For those who have been fortunate to see Tony on stage with his keynote speeches, those that have read his CX books, to his BLOG posts, or listened to his Podcasts, it may come as no surprise that beyond his prowess in the kitchen, he is a qualified drone pilot but also a budding mixologist and pursuing his dream of publishing his own Cocktail book one day.

From his own takes on classics such as the Vesper Martini to his twist on the Dark & Stormy and Manhattan, Tony’s labor of love is a work in progress, almost 2 years in, and as he gets ready to turn his recipes into a printed book, we support him.

Here are two of Tony's current favorites:


The Vesper Martini

The Vesper Martini (or the James Bond Martini) as made famous in the book Casino Royale.  As a fan of the 1953 book, he took a purist approach to Bond’s instruction at the Baccarat table: "Three measures of Gordon's, one of vodka, half a measure of Kina Lillet. Shake it very well until it's ice-cold, then add a large thin slice of lemon-peel. Got it?"

Oh we have it, but Tony has adapted, just a bit:

  • 3 oz Gin (recommend St. Augustine from Florida, Gordons, or Aviation)

  • 2 oz Vodka (Belvedere or better quality)

  • 1 oz Kina Lillet

  • 1 Lemon

Start by filling a tall nick and nora glass with ice then add ice to your cocktail shaker until at least ¾ full.  These two steps ensure a cold class and enough ice in the shaker to do the job. Add gin, then vodka, then Lillet. Shake until the mixture is ice cold and cloudy.  Dump ice from glass.  Slice a long strip of lemon peel, twist, express over the glass, and rub around the rim. Give your cocktail one last shake and double strain into your coupe glass.  Top with the lemon peel and enjoy.  Repeat as needed.

The Fig and Fancy

  • 3 oz Bourbon (Buffalo Trace recommended)

  • 1 oz Aperol

  • 1 oz grapefruit juice

  • 1 oz fig syrup

  • Orange bitters

  • Dried fig

Fill a coupe glass with ice or a rocks glass with a large ice ball.  Using a stainless pick, skewer fig and slice of grapefruit peel.  Add ice to shaker and add bourbon, aperol, grapefruit, and fig syrup.  Shake until very cold.  If using coupe glass empty ice.  Double strain cocktail into glass.  Using a match or torch, gently warm peel and fig before placing atop the drink.  Finish with 4 dashes of orange bitters and enjoy.

We hope like us, you support the spirit of entrepeneurship, our belief in the power of human potential, that anything is possible, and you join us in supporting Tony with his creative endeavors - we’re looking forward to a sampling one (or two) of Tony's scrumptious cocktails and the release of his book, Proof Positive which we are sure will be a best seller for budding mixologists around the world.


Tony Johnson

Leadership Advisory Council Chief Experience Officer (CXO)

Tony specializes in Employee (EX) and Customer Experience (CX) strategy, culture change, training, and development.

Tony and the entire team at 4xi are here to help you drive positive change and impact. To learn more about Tony download his BIO, or you can contact him directly at


4xi: Inspiring a brighter future, together.

4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact on the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success.

We work with corporations, service providers, and innovators:

  • Strategic Advisory & Special Projects (SPx)

  • Headquarters Fractional Support On-Demand

  • Evolving Experiences© - Employee (EX) & Customer Experience (CX)

  • Design4Life©: Environmental, Physical, and Experiential Design

  • Global Amenities Strategy, Design & Operations

  • TRUE NORTH©: Strategic Partnership & Growth

  • Explorers Innovation Directory: Gateway to Innovation

  • Sustainability Simplified©: Supply Chain & Innovation

  • Market Research Reports & Benchmarking


4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

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