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The best reason to go carbon neutral isn’t what you think...

Updated: Oct 30, 2022

We’re all well aware of the climate imperative - or if you prefer, climate emergency - and how all segments of society need to lower our use of fossil fuel resources. But there may be a better reason to do something than exercising environmental stewardship.

Companies that have declared their commitment to being carbon neutral are reviewing their energy bills, fleet contracts, and lunch options. On a market basket basis, their commitments could be cost-neutral or better. But cost savings isn’t why this movement has gained so much steam either.

Your immediate business case for making a commitment is, simply, talent attraction and retention. This issue is a starting point for the most qualified talent you want as employees. They want to work for companies that get it, and they are looking to leave companies that don’t. As you compete for talent, you must offer a competitive wage package, a non-discrimination policy, and, now, a serious commitment to a stable climate.

"Sponsoring the community’s softball league is great but no longer sufficient. As people work remotely and travel for business, they have broadened their definition of community."

Whether you view this perspective as altruistic, selfish, or a little of both, it’s no longer relevant for your public commitments not to be science-based, public-facing, with clearly enumerated goals whose progress is reported regularly.

Where to begin? We're happy to support you with Sustainability Simplified©.


4xi: Our strength is in the power of our collective

Helene York is an environmental and sustainability supply chain expert, adding her talents in strategic sourcing on a global level to 4xi's capabilities under our banner of Sustainability Simplified©.

To learn more about Helene download her BIO, or you can contact Helene directly at

4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy, whether client, employee, or guest – their experience is the fundamental foundation of success.

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