Updated: Oct 29, 2022
Helen York, Sustainability Simplified©, 4xi Global Consulting & Solutions
As the world returns to work, many pre-pandemic assumptions are unwittingly coming back with us. We talk about how important sustainability is but, for many, it continues to be relegated to discussions about compliance, cost, and marketing - in summary, an afterthought.
Alternatively, sustainability should be viewed as an untapped opportunity to drive happy customers (and employees), healthy business, and improve profits.
Here are some questions to consider:
Who is your sustainability lead? Someone who gathers metrics to feed into an annual report, or someone who reviews every offering with an eye toward making it more holistic, robust, and customer-focused?
How do you define sustainability? As a commitment to reduce single-use plastics used by customers, or to achieve a significant reduction in overall materials usage (and cost) over a sustained period of time?
Does your commitment to the UN Sustainable Development Goals (SDGs) include #12, Ensure Responsible Consumption and Production? Food waste reduction commitments are great, but only a first step: how are you using behavioral science to drive satisfying consumer choices that support an overall goal of using fewer resources to begin with?
"There is an increasing generational concern - even anxiety - around preserving natural resources and ensuring social responsibility."
Millennial and Generation Z consumers will pay more for products and services that don’t harm the environment, and they want to work for companies with a similar commitment, yet the vast majority of operators view environmentally conscious actions and purchases as driving up costs rather than driving value which, in so many cases, would actually save them money.
A sustainability strategy, and focus, is a path to increasing your value to consumers, increasing sales, and your profits, as well as reducing your costs to serve.
How can 4xi help you turn your ESG goals into a reality?
Helene York Sustainability, Supply Chain, Innovation Leadership in Sustainability and how through Supply Chain and Innovation, organizations can make better decisions and drive impact.
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Explorers Innovation Directory: Gateway to Innovation
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