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Sustainability is no longer a ‘nice to have’... it’s GOOD business.

Updated: Oct 29, 2022

Helen York, Sustainability Simplified©, 4xi Global Consulting & Solutions

As the world returns to work, many pre-pandemic assumptions are unwittingly coming back with us. We talk about how important sustainability is but, for many, it continues to be relegated to discussions about compliance, cost, and marketing - in summary, an afterthought.

Alternatively, sustainability should be viewed as an untapped opportunity to drive happy customers (and employees), healthy business, and improve profits.

Here are some questions to consider:

Who is your sustainability lead? Someone who gathers metrics to feed into an annual report, or someone who reviews every offering with an eye toward making it more holistic, robust, and customer-focused?

How do you define sustainability? As a commitment to reduce single-use plastics used by customers, or to achieve a significant reduction in overall materials usage (and cost) over a sustained period of time?

Does your commitment to the UN Sustainable Development Goals (SDGs) include #12, Ensure Responsible Consumption and Production? Food waste reduction commitments are great, but only a first step: how are you using behavioral science to drive satisfying consumer choices that support an overall goal of using fewer resources to begin with?

"There is an increasing generational concern - even anxiety - around preserving natural resources and ensuring social responsibility."

Millennial and Generation Z consumers will pay more for products and services that don’t harm the environment, and they want to work for companies with a similar commitment, yet the vast majority of operators view environmentally conscious actions and purchases as driving up costs rather than driving value which, in so many cases, would actually save them money.

A sustainability strategy, and focus, is a path to increasing your value to consumers, increasing sales, and your profits, as well as reducing your costs to serve.

How can 4xi help you turn your ESG goals into a reality?


Helene York Sustainability, Supply Chain, Innovation Leadership in Sustainability and how through Supply Chain and Innovation, organizations can make better decisions and drive impact.

To learn more about Helene download her BIO, or you can contact Helene directly at

4xi: Our strength is in the power of our collective

4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy, whether client, employee, or guest – their experience is the fundamental foundation of success.

We work with corporations, service providers, and innovators:

  • Strategic Advisory

  • Design4Life©: Environmental, Physical, and Experiential Design

  • Global Amenities Strategy, Design & Operations

  • Human Experience: Customer (CX) & Employee (EX)

  • Training & Development

  • TRUE NORTH©: Strategic Partnership & Growth

  • Explorers Innovation Directory: Gateway to Innovation

  • Sustainability Simplified©: Supply Chain & Innovation

  • Market Research Reports & Benchmarking


4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

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