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Is Your Customer Experience Strategy Built to Last or Just Getting By?
In an era where your competition is one click away and guest expectations evolve overnight, Customer Experience (CX) has moved from buzzword to business imperative.

Tony Johnson
Jul 83 min read


Make Experience Your Competitive Advantage
Customer experience is your key differentiator and sales driver.

Tony Johnson
Apr 104 min read


The Silent Killers of Client Retention (and what to do about them)
Does client retention keep you up at night? 8 great tips from 4xi.

4xi Global Consulting
Feb 247 min read


5 Practical Ways to Improve Your Customer Experience
5 tips to improve your customer experience. Improving customer experience will improve your sales and you customer retention.
Tony Johnson
Feb 126 min read


Our Inaugural, Annual Customer Experience Survey Results 2024 Are Here!
We are proud to announce the release of our annual customer experience (CX) insights survey.
Tony Johnson
Feb 64 min read


The Recipe for Restaurant Success: A Critique Worth Savoring
A restaurant review in the style of Anton Ego (Ratatouille).

4xi360
Nov 25, 20243 min read


Insights To Action: Make Your CX Data Work For You
We believe in the power of the collective and in the power of intentional, data-driven decision making.

Tony Johnson
Nov 14, 20245 min read


Unlocking Hospitality: EX = CX
Becoming a commodity is a business death sentence in today’s evolving economy. It not only relegates you to competing on price alone...

Tony Johnson
May 7, 20245 min read


Unmasking Customer Experience (CX)
I love Halloween – and I love Customer Experience (CX) even more. In the world of CX we often find valuable lessons in unexpected places....

Tony Johnson
Oct 30, 20235 min read


Positivity is Contagious
I believe in the power of positivity and optimism. Not naïve, hope that everything turns out okay and close my eyes, positivity. But...

Tony Johnson
Sep 12, 20236 min read


Be a CX Powerhouse Through Personalization
With all due respect to movie classic The Godfather, the line “It’s not personal, It’s strictly business” isn’t the best approach in...

Tony Johnson
May 8, 20235 min read


The Trip: SFO to JFK and the TWA Hotel
On a recent trip, I had the pleasure to experience MINT by JetBlue and the TWA hotel at John F Kennedy Airport, New York, the only...

Simon Elliot
Aug 27, 20222 min read


4xi's Evolving Experiences© Employee (EX) and Customer Experience (CX) Strategy
4xi Global Consulting & Solutions is a boutique advisory firm focused on advancing the Human Experience (HX) in the away-from-home...

Tony Johnson
Jul 11, 20222 min read


4xi Launch Evolving Experiences©: The Power of Human Potential
Human Experience (HX) is the new currency of business. 4xi launches Evolving Experiences© - we believe in the power of human potential....

4xi Global Consulting
Jun 4, 20222 min read


Better Together: CXO, Tony Johnson Joins 4xi's Advisory Council
Better Together: at 4xi Global Consulting and Solutions, we are inspired by the power of the collective and the innovation that brings to...

4xi Global Consulting
May 27, 20222 min read
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