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The Trip: SFO to JFK and the TWA Hotel

Updated: Oct 29, 2022

On a recent trip, I had the pleasure to experience MINT by JetBlue and the TWA hotel at John F Kennedy Airport, New York, the only on-site hotel in one of the busiest airports in the world.

There were many learnings, and here are my musings from that experience:

How things make us feel is the most powerful reason why we return, if we advocate, or not, what we tell our friends, and the likelihood of us being repeat customers.

This was a fun trip, a fun article to write, and hopefully, a fun article to read too!

  • SFO, Harvey Milk, and Mint by Jet Blue

  • The TWA Hotel, JFK Airport, New York

  • The Purpose and the Why?

  • What People Want

  • Execution is everything

Thanks to SFO, Jet Blue, and the TWA Hotel for the inspiration to write this article.

Flick through our magazine version below, or email, and we'll send you your own PDF version.


Simon Elliot is Managing Partner and co-founder of 4xi Global Consulting & Solutions and is focused on a people-first approach to enable optimum Human Experiences for people away from home: at work, in education, at rest, or at leisure.

Simon believes that Experience Matters! applies in many different ways and is the fundamental foundation of a successful business, no matter the business.

Simon is a global citizen, having lived, worked, and traveled to over 45 countries and six continents, and believes in the power of human potential. He is a Fellow of the Institute of Directors, a Member of the Institute of Leadership & Management, and North America Chair of the WORKTECH Academy. Simon lives in the San Francisco Bay Area.

4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side, impacting the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy. Whether client, employee, or guest – their experience is the fundamental foundation of success.

We work with corporations, service providers, and innovators:

  • Strategic Advisory & Special Projects (SPx)

  • Headquarters Fractional Support On-Demand

  • Evolving Experiences© - Employee (EX) & Customer Experience (CX)

  • Design4Life©: Environmental, Physical, and Experiential Design

  • Global Amenities Strategy, Design & Operations

  • TRUE NORTH©: Strategic Partnership & Growth

  • Explorers Innovation Directory: Gateway to Innovation

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4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

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