top of page

What's Manchester United got to do with the Future of Work?

Not many would look at the global sports phenomenon Manchester United when trying to solve the puzzle of the future of work. So what has Manchester United got to do with it? Well, we think quite a lot, actually.

Simon Elliot, Managing Partner & Co-founder, and Tony Johnson, Chief Experience Officer at the boutique advisory firm 4xi, explain why.

In this article, Elliot and Johnson explore the power of the brand and how, in this case, Manchester United maintains engagement with its global fanbase of avid supporters and how the sense of tribe binds them.

They draw the parallel between football (soccer) fans to workforce cultures and how they can differ from one club to another and from enterprise to enterprise - all with their distinct personalities and rituals.

And how with Old Trafford as their mecca, United still achieves this with minimal real estate.

"The reality is that the world has changed, the world of work has changed, and despite the disruptor that the global pandemic proved to be, what is true is that things will never return to what they were."

This article explores how United manage to garner Support from Anywhere, its strategies for Global Talent, Grass Roots' approach to fandom, its network of Micro Communities, Hyper Localization, and the important Connections & Community around the world.

Flick through our magazine version below, or email, and we'll gladly send you your own PDF version.


Simon Elliot is Managing Partner and co-founder of 4xi Global Consulting & Solutions and is focused on a people-first approach to enable optimum Human Experiences for people away from home: at work, in education, at rest, or at leisure.

Simon believes that Experience Matters! applies in many different ways and is the fundamental foundation of a successful business, no matter the business.

Simon is a global citizen, having lived, worked, and traveled to over 45 countries and six continents, and believes in the power of human potential. He is a Fellow of the Institute of Directors, a Member of the Institute of Leadership & Management, and the North America Chair of the WORKTECH Academy. Simon lives in the San Francisco Bay Area.

Tony Johnson is 4xi’s Chief Experience Officer and leader of the Evolving Experiences© practice. Before joining 4xi, he was the Customer Service Officer for Aramark. Tony is a Certified Customer Experience Professional (CCXP), award-winning speaker, and globally recognized employee and customer experience expert.

He is the author of 3 books on leadership and customer experience and hosts an industry-leading weekly podcast. directions.


4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side, impacting the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy. Whether client, employee, or guest – their experience is the fundamental foundation of success.

We work with corporations, service providers, and innovators:

  • Strategic Advisory & Special Projects (SPx)

  • Headquarters Fractional Support On-Demand

  • Evolving Experiences© - Employee (EX) & Customer Experience (CX)

  • Design4Life©: Environmental, Physical, and Experiential Design

  • Global Amenities Strategy, Design & Operations

  • TRUE NORTH©: Strategic Partnership & Growth

  • Explorers Innovation Directory: Gateway to Innovation

  • Sustainability Simplified©: Supply Chain & Innovation

  • Market Research Reports & Benchmarking


4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

San Francisco | New York | Orlando | North Carolina | Seattle | Silicon Valley | Santiago | London | Tokyo

132 views0 comments

Recent Posts

See All
bottom of page