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Magnetizing the Physical Space – Science or Art?

Updated: Jul 11, 2022

In our post-pandemic world where hesitation to return to full-time brick and mortar offices is real; where hybrid working conditions are thriving; where office corridors are silent with echoes of the past:

"How do we transform spaces into inviting, desirable, worthy of a commute places where people choose to be?"

To captivate the post-pandemic workforce requires ingenuity, creativity, planning and truly understanding the dynamics of the workforce in each space. Choosing elements worthy of experience in each unique space means knowing what the occupants really want.

Discovering the best solutions for each site is not just a question of picking a few nice-to-haves and putting them into a building. Choosing between a custom barista coffee bar; a quaint tea shop; a doggy daycare park or a meditation center with a walking labyrinth can prove to be puzzling, challenging, and make for difficult decisions. But create we MUST!

With technology leading the way with virtual and video conferencing solutions, a workforce comfortable in leisure wear and a commute to the kitchen for coffee means brick and mortar simply must be better!

"How we create the new world of working experiences will dictate how each building survives and more importantly thrives in the new world.”

The notion of magnetizing physical space is captivating and ingenious. The science of analyzing data, movement, and staffing demographics reveal trends, patterns, and insight into what type of features would inspire the workforce to want to be in a building or office complex.

The Art comes from the creative, imaginative, and warm way in which attractions are introduced, designed, organized, and led. Data analytics provide structure to decision-making with art bringing the vision to life.

Magnetizing physical space is not just a curiosity or winsome idea but vital to the survival of brick-and-mortar investment and the revitalization of our business centers.

Art? Science? Both – curated to bring physical space into places of wonder and peace!


Barbara Boden is one of 4xi's Managing Partners & Co-Founders. She specializes in global hospitality and employee amenity strategic thought leader focused on data-driven insights.

Barbara and the entire team at 4xi are here to help you drive positive change and impact. To learn more about Barbara download her BIO, or you can contact her directly at


4xi: Inspiring a brighter future, together.

4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact on the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success.

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