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#InsightsIn5: What's in your wallet?


Growth is an all-in commitment, not just a transaction.

Throughout my business career, I have always believed that growth is not just a one-time transaction but an all-in commitment to partnership and as I look at my own life I realize that I have lived by that mantra.

In my wallet, I have a #CapitalOne bank card, a #Fidelity savings account, a #JPMorganChase, #Citi Credit Card, and I am a loyal traveler with #AmericanAirlines and #Hilton too.

The cars I drive include a #Ford and a #Mini. We are an #Apple family for our devices and own only #Nike gear for sportswear. I use #CiscoSystems WebEX for business, I use #Airbnb, and have in the past owned #GeneralMotors #BMW, #Audi and always been a loyal customer of #Dell. I use #3M products daily, #Symantec, and sell my novels on #ebay too.

Too many people today, and too many organizations think that it's just about the here and now and treat customers as a transaction.

I believe that even the little things you can do to reciprocate business and demonstrate your commitment, loyalty, and to show that your customer is not just another transaction, really matters.

At the end of the day, to be successful in the long term, you have to care about the mutual success of your Clients, and even small gestures can go a long way, if not just to be in the right mindset to show that you care.

What's in your wallet?

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