Updated: Jan 7, 2022
Many organizations large and small can get lost when it comes to strategic partnerships and growth.
Understanding your core strengths, weaknesses, identifying your Ideal Clients, their characteristics, where they are, in what industries, what's the best fit for your organization now, and into the future, are all fundamentals for your future success and growth.
Sales teams can get stuck just filling the pipeline and meeting the quarterly or annual quotas that drive commissions and bonuses, chasing the short-term gain, not necessarily long-term sustainable growth.
When was the last time you looked in the mirror understanding your current client base, which is the best fit for your business, not just in terms of size but the quality of partnership, the services you offer, the terms of business, the relationship, profitability and mutual benefit of being in business together?
When was the last time you took a hard, honest look at your competition - what they do, where they do it, how well they do it, their strengths, weaknesses, AND critically how you compare?
Ideal Client Characterization
With what clients do you do the best business with? What is their size, their culture, the value they place in the products or services you provide? What are the characteristics of the organizations you want to do business with?
Your Brand Story
How does your brand story resonate with your audience? Really? Is it a story that has just evolved over time, or is it one that you have actively tested out to understand how well it resonates, or not, with your target clients? Do they understand it fully? Can they articulate your brand message internally as they inevitably in-sell to internal stakeholders?
How well do you know your clients and prospects? Really? How deeply are you connected throughout the organizations with which you work? What level of connectivity do you have, level of advocacy within the business? How are you and your products and services perceived, and what incremental value do you bring to them?
These are just some of the critical questions in the MarketMatch© process and on your journey to finding your TRUE NORTH©.
"Are you reaching the key decision-makers at the right companies to fuel your growth?"
Our proprietary MarketMatch© program is a collaborative, personalized approach to win and retain the best, most profitable business.
Reach out today to start your journey of success at: firstname.lastname@example.org or contact 4xi's Strategic Partnership & Growth team.
Ed Snowden is a growth and strategic partnerships leader having guided large multi-million-dollar relationships, and billion-dollar organizations to winning better, retaining better. He is co-creator of 4xi's TRUE NORTH© Strategic Partnerships & Growth Academy.
Tony Johnson is Chief Customer Experience Officer at 4xi and is the co-creator of the MarketMatch© process. Tony leads 4xi's CX strategy, training, and execution. He is recognized globally as a subject matter expert, a multiple author, and keynote speaker on all matters CX.
Simon Elliot is Managing Partner & Co-founder of 4xi. He has spent his career in strategic advisory and growth leadership roles and in his previous role managed a $1B portfolio of FORTUNE 100 global companies, bettering their work experience.
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