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Time Flies: Boutique Consulting Firm, 4xi Consulting, Hits 3 Years Old


May 2023

Boutique consulting firm, 4xi Global Consulting & Solutions marks its third birthday this month, three years after the very beginning of the global pandemic. The world has changed so much since that time!

Back in 2020, Barbara Boden, former head of Global Head of Amenities at JPMorgan Chase & Co, and Simon Elliot, former Vice President of Strategic Partnerships at Aramark joined forces and they haven’t looked back since.

“People often asked me, what a challenging time to start a business. My response: actually it was perfect timing - from a revenue perspective the only way was up, and organizations were in disarray not knowing how to deal with the whole COVID crisis and their crash course to change.” - said Simon Elliot, Co-founder and Managing Partner at the firm.

4xi has been busy building a collection of practices designed to offer enterprise level resources and support for our “4” target organizations. These include:

  • Client-side companies wishing to advance the human experience in the workplace, in education, healthcare, senior living, and leisure.

  • Operators seeking additional resources without adding headcount.

  • Innovators looking to package and articulate their product or service to grow.

  • Hospitality companies seeking to expand through acquisition or partnership.

They have also been busy supporting clients, including several global organizations wanting to understand their world-wide footprints, employee amenities offerings, and how they compare. The 4xi team supported the opening of a new HQ in Manhattan, and a new state-of-the-art conference center in Atlanta. Elsewhere, through their Evolving Experiences© practice, 4xi’s Chief Experience Officer, Tony Johnson has helped operators craft and execute their Customer (CX) and Employee Experience (EX) strategies.

“We know that Experience Matters! We know that when organizations focus on the people - employees and customers, that amazing things can happen. This isn’t just about fluffy, nice to have, but an essential strategic imperative for any organization who wants to transition from survive to thrive.” - said Tony Johnson, 4xi’s Chief Experience Officer in Residence.

Beyond Evolving Experiences©, the 4xi practices truly cover a range of expertise, including SPx, strategic consulting and special projects, HQ: fractional support on-demand resources, Design4Life©, physical and experiential design, to TRUE NORTH©, a learning academy to help organizations win better, retain better business. Since 4xi’s formation, the team has helped clients win in excess of $150M in new business, an impressive stat demonstrating the value they bring.

4xi consultant growth has been impressive too - with nearly 20 consultants now worldwide, the 4xi team is a stellar group of senior leaders from all sides of the client/operator/innovator equation with consultants across the United States and also in the UK, Europe, Latin America, and Asia - they are targeting continued team growth on their expansion journey.

Part of 4xi’s development roadmap is 4xi360 - an online, on-demand resource center for operators of all sizes in the broader service industry. Targets include multi-unit operators from restaurants, foodservice operators, facilities companies, gas stations, spas, hotels, and more. The goal is to provide access to essential information including tools, forms, standard operating procedures, and job aides offer consistency and compliance, in addition to valuable articles and insights.

“We know that there is a lot of inconsistency out there, that organizations of all sizes struggle with ensuring that they have access to the right tools, everywhere. 4xi360 is a platform designed to provide these essential resources to a broad range of audiences that drive immediate value and impact.” - said Barbara Boden, Co-founder and Managing Partner.

Ann McNally, one of the founding consultants at the firm recently launched CRITERION Benchmarking on the 4xi360 backbone providing peer-to-peer surveying, data, and insights for workplace.

“Our mission isn’t to be the biggest, but to be the best. We pride ourselves on delivering value and driving tangible impact in the work that we do. Our mantra of taking the time to carefully listen, learn, and understand, forms the basis of our client focused solutions that deliver meaningful outcomes.” - added Simon Elliot.

The firm continues to expand with engagements becoming deeper and more strategic in nature - from global expansion to mergers and acquisition, to global amenities strategies, and brand listening exercises. Ed Snowden leads TRUE NORTH© helping clients with their go-to-market strategies. Sustainability Simplified© cuts through the complexity of ESG matters and is focused on helping clients do the right thing, because it’s the right thing to do.

“We are thrilled at reaching this milestone as we continue our journey. We are also very proud of our amazing team and clients, and are grateful for all those who have supported us over these past few years.” - commented Barbara Boden.

To learn more about 4xi, visit their website at or click on the following link.


4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side, impacting the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy. Whether client, employee, or guest – their experience is the fundamental foundation of success.

We work with corporations, service providers, and innovators:

  • Strategic Advisory & Special Projects (SPx)

  • Headquarters Fractional Support On-Demand

  • Evolving Experiences© - Employee (EX) & Customer Experience (CX)

  • Design4Life©: Environmental, Physical, and Experiential Design

  • Global Amenities Strategy, Design & Operations

  • TRUE NORTH©: Strategic Partnership & Growth

  • Explorers Innovation Directory: Gateway to Innovation

  • Sustainability Simplified©: Supply Chain & Innovation

  • Market Research Reports & Benchmarking


4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

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