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Is Your Customer Experience Strategy Built to Last or Just Getting By?
In an era where your competition is one click away and guest expectations evolve overnight, Customer Experience (CX) has moved from buzzword to business imperative.
Tony Johnson
Jul 8, 20253 min read


Make Experience Your Competitive Advantage
Customer experience is your key differentiator and sales driver.
Tony Johnson
Apr 10, 20254 min read


5 Practical Ways to Improve Your Customer Experience
5 tips to improve your customer experience. Improving customer experience will improve your sales and you customer retention.
Tony Johnson
Feb 12, 20256 min read


Our Inaugural, Annual Customer Experience Survey Results 2024 Are Here!
We are proud to announce the release of our annual customer experience (CX) insights survey.
Tony Johnson
Feb 6, 20254 min read


Customer Insights Matter! Customer Experience Survey, 2024
We look forward to hearing from you and sharing the insights with you once you have completed the 2024 4xi CX Survey.
Tony Johnson
Sep 18, 20243 min read


Unmasking Customer Experience (CX)
I love Halloween – and I love Customer Experience (CX) even more. In the world of CX we often find valuable lessons in unexpected places. Now is the perfect time to explore the fun that is Halloween and use it to help build stickiness for a customer-centric culture. That is, unless you’re afraid of a little fun. Let’s embrace the eerie charm and enchanting magic of the season and consider these five key points inspired by Halloween. UNMASK CUSTOMER NEEDS TO PROVIDE PERSONALIZ
Tony Johnson
Oct 30, 20235 min read


Positivity is Contagious
I believe in the power of positivity and optimism. Not naïve, hope that everything turns out okay and close my eyes, positivity. But understanding that you have a choice each day as a leader to make things easy or hard for your team and your customers. Perhaps it is the Ghost of Christmas in July lingering, but I’m reminded of Scrooge’s quote in Dicken’s “A Christmas Carol” when he was talking about his old boss Fezziwig: “He has the power to render us happy or unhappy; to m
Tony Johnson
Sep 12, 20236 min read


Be a CX Powerhouse Through Personalization
With all due respect to movie classic The Godfather, the line “It’s not personal, It’s strictly business” isn’t the best approach in today’s marketplace. Today everything starts with personalization. Customers have come to expect personalized experiences that cater to their unique needs and preferences as the stakes for hospitality continue to increase. As a result, organizations are discovering the power of data and technology to deliver these customized experiences at scale
Tony Johnson
May 8, 20235 min read


4xi's Evolving Experiences© Employee (EX) and Customer Experience (CX) Strategy
4xi Global Consulting & Solutions is a boutique advisory firm focused on advancing the Human Experience (HX) in the away-from-home markets: at work, in education, at rest, and at leisure. Our team of senior leaders, and industry and functional experts are available to support your Employee (EX), and Customer Experience (CX) Strategies. CLIENT ORGANIZATIONS | SERVICE PROVIDERS | INNOVATORS | ACCELERATORS TONY JOHNSON IS 4xi's CHIEF EXPERIENCE OFFICER AND LEADS OUR EVOLVING EXP
Tony Johnson
Jul 11, 20222 min read


Better Together: CXO, Tony Johnson Joins 4xi's Advisory Council
Better Together: at 4xi Global Consulting and Solutions, we are inspired by the power of the collective and the innovation that brings to...

4xi Global Consulting
May 27, 20222 min read
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