With a unique mix of client-side and service provider-side leaders, over years, the 4xi team consistently heard the frustrations of many of the lack of proactive innovation in the marketplace. That's what inspired us to create the Explorers Innovation Directory - a free resource of carefully curated, best-in-class meaningful innovation. We believe that each of our Innovation Partners makes a difference and creates an impact on those charged with delivering an elevated human experience for people away from home: at work, in education, at rest, and at leisure. Here's a summary of just a handful of our Innovation Partners, the difference they make, and the impact they deliver. We think they're pretty cool, and we hope that you do too! MyFieldAudits is an App-based platform providing operators of dispersed locations to gain access to real-time visibility. Imagine having access to quality and performance checks, audits, standards compliance, and site data from wherever you are, any time of day. OPTIMBUY leveraging decades of experience managing supply chains with multi-billion companies and applying the same science. An initial review of procurement practices will identify target savings levels that go straight to your bottom line. Mashgin is the world's fastest self-check-out system up to 4X faster than that of traditional point of sale. Using Computer Vision and AI technology, Mashgin reduces lines, increases transactions, and overall sales, whilst at the same time reducing cashier labor. "Constant, proactive innovation is the lifeblood of businesses today. It's the difference between standing still and falling behind - keeping ahead of customer and consumer expectations of constant evolution, enhanced service, and an ever increasing pressure to deliver convenience, and impact." - Simon Elliot, Managing Partner, 4xi Global Consulting Biosyn Solutions has developed an ingenious patented solution that creates FDA and WHO approved sanitizers into a soluble format that not only reduces transportation, warehousing, and storage but also reduces carbon footprint and cost too. Zan Compute also provides visibility but through the Internet of Things. Zan's Artificial Intelligence platform is sensor agnostic and can aggregate data from multiple sources to create advanced notifications for building services operations to predict foot traffic, occupancy, and facilities services resource planning. ANTOS Environmental will analyze current waste management performance, create a plan to improve performance, redirect waste to the correct channels, educate, measure, and monitor sustainability impact, and at the same time deliver cost reduction. For more on any of these Innovation Partners, click on the links that will take you to their landing pages, or if you're interested in learning more, then reach out to us at hello@4xiconsulting.com You can explore the full Explorers Innovation Directory HERE. 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Philadelphia | Seattle | Silicon Valley | Santiago | London | Tokyo

Welcome to 4xi's latest team member, Brittney Van Matre, her focus is to help clients create innovative work experience strategies with wellbeing at the core. Brittney Van Matre is a work strategy and experience expert, adding to her talents, she is also a coach and emotional intelligence facilitator, helping individuals and teams unlock meaning, purpose, and connection in their work and life. She is available to offer support on a consulting basis for individual projects and ongoing expertise. Introducing Brittney Van Matre Brittney has moved into teaching, coaching, and independent strategic advisory work after 17 years of management experience, including nearly a decade at Nike in the consumer and employee experience space, most recently as the Director of Strategy and Business Operations for Nike Workplace Design. She is now sharing her expertise widely as companies look to reemerge in a post-Covid world and build holistic employee experience strategies with wellbeing at the core. Prior to Nike, Brittney spent four years in management consulting at KPMG where she worked across a variety of industries leading engagement for clients such as Microsoft Online Services, US Department of Energy, Precision Castparts, Flir, and Washington Mutual Bank. As the Director of Workplace Strategy and Experience at Nike, Brittney authored the Nike Workplace Experience (NWX) strategy for the Nike Americas region including Nike World Headquarters, Nike New York, Nike Los Angeles, and Converse locations touching over 25,000 employees. Brittney co-authored the Nike Workplace “Return to Home Turf” strategy covering the end-to-end Covid reemergence process, timelines, and strategy. Brittney’s knowledge of experience and strategy comes from having spent nearly six years in both the CX and EX space at Nike, first in CX creating best-in-class digital and physical consumer experiences at retail using the principles of human-centered design. She worked with some of the world’s largest retail accounts including Dick’s Sporting Goods and Deichmann Group Germany. This eventually led to a role in Nike Employee Experience, leveraging the same ideation and innovation to create unforgettable employee experiences. Beyond her corporate career ventures, Brittney has a strong entrepreneurial spirit that has led her to create both Lead Awake and Nature120 (forthcoming!). These projects have informed how Brittney focuses her work. She leads with innovation at the heart of all she does, injecting new ideas, arriving at creative solutions, and asking the right questions at the right time. Alongside her professional career, Brittney is passionate about personal transformation. Drawing from personal experience and with deep gratitude to the teachers and experiences that have impacted her, she focuses on helping others bridge their inner and outer worlds finding wholeness in themselves and their work. Brittney engages in 1:1 coaching as well as facilitating transformational team experiences. Her bespoke workshops focus on topics such as psychological safety, mindfulness, emotional intelligence, self-awareness, stress management, resilience, leadership, motivation, and flow. Born and raised in the United States and having lived abroad in Europe for several years, she carries a worldwide cultural perspective, an adventurous spirit, and a deep commitment to expanding human freedom. Brittney holds bachelor degrees in accounting and information systems from Washington State University. She is a certified meditation teacher (MTT300) and a certified facilitator with the Search Inside Yourself Leadership Institute, born at Google. She holds an Ecopsychology graduate certificate with Pacifica Graduate Institute and is in the process of getting her master's degree in Jungian and Archetypal Depth Psychology, also with Pacifica Graduate Institute. Beyond these formal pieces of training, Brittney has also completed two mindfulness-based stress reduction training sessions with the UMASS Center for Mindfulness, graduated from the Power of Awareness Meditation Training, and the Mindfulness Daily at Work training with Jack Kornfield and Tara Brach, two of her favorite teachers. Welcome on board Brittney, and here's to getting Up Close & Personal. Q1: Where do you live? BVM: Portland, Oregon Q2: What was your journey to 4xi? BVM: My journey to 4xi was serendipitous! I left Nike in June of 2021 to pursue my entrepreneurial ventures and ended up with Search Inside Yourself Leadership Institute, serving as an in-house strategic advisor helping craft a vision for their forthcoming for-profit arm. Following that engagement, I decided to focus full time on my own pursuits, one of which included work experience and strategy consulting through the lens of wellness and wellbeing. I began posting articles and ramping up my networking activities on LinkedIn, which led me to Simon. I breathed a breath of fresh air when I read his profile: “I have had the opportunity to, and am passionate about making a difference, creating impact. I believe in the power of human potential.” It seemed like a perfect fit. I reached out and the rest is history. Q3: Why is wellness and the human experience at work so important and how can you make a difference? BVM: Frankly, it’s a necessity. The Millennials alone, who make up the majority of today’s workforce, have lived through major advancements in technology, 9/11, a global pandemic, two economic recessions, political upheaval, racism, sexism, and now, war, all before the age of 40. These are enormously volatile times, physically, emotionally, psychologically, cognitively, and personally. The statistics have become alarming, and leaders must act. We spend such a significant amount of our lives at work, it must become a place of belonging, nurturance, healthy challenge, creativity, and wellness. With my background in strategy and experience combined with my education in psychology and emotional intelligence, I am focused on helping companies build holistic, human-centered workplaces. This includes everything from physical environments rooted in serving diversity, purpose, and wellbeing, to digital connection hubs, to establishing programs and learning opportunities to build belonging and self-awareness, and emotional intelligence. Q4: What are the most interesting innovations you see in the market today? BVM: Advancements in digital mental health have been awesome to watch unfold. Big players like Modern Health, BetterUp, and Spring Health are doing a lot of change the landscape and narrative around mental health care and support, also at work. I am equally intrigued by smaller players such as Nirvana Health, Sesh, and MindFi competing for market share. Beyond mental health-specific platforms, there is a lot happening in the digital tools arena helping employees better manage stress, engage with one another, and prevent burnout. Platforms such as: Culturly: automation of team mood check-ins and culture processes, supplemented with online/live events. Yerbo: preventing burnout through employee check-ins and team dashboards to track morale. ThinkLadder: Mental wellness focus using slack notifications and moderated chat groups Café: YCombinator startup that offers ways for employees to schedule real-life interactions based on locations. And lastly, Salesforce retreat center is the pinnacle expression of wellness in the physical form. So exciting to see this new wave of real estate investments in the experience space. Q5: What was the most amazing wellness experience you’ve had? BVM: My wellness regime is a multi-faceted approach. That is the think about true wellbeing, it is a verb, it is achieved over time and requires commitment and practice. Unfortunately, there are no wellness “quick fixes” out there. Companies must also adopt the same mindset – this is a process, a journey. I try to nurture all aspects of my being, cognitively through therapy, reading, writing, learning; physically through exercise, yoga, and being outdoors in nature; socially and emotionally through connection with friends, family, and group experiences; and lastly, spiritually through meditation, rest, and creativity. Q6: What are the top 3 pieces of advice you would offer to our readers with regards to improving their approach to wellness? BVM: Number 1: Think holistically. As I said before, wellness is not a check-the-box exercise. It goes far beyond a standard total rewards package. Well-being touches all aspects of one’s inner and outer life. Number 2: Think innovatively. Stretch the boundaries, try new solutions, and take a fail-fast approach. Vet a list of options, find new startups in that space, and pilot partnerships with smaller subsets of your workplace population. We must begin to think as innovatively about wellness as we do about things like marketing and product design. Number 3: Do your research, listen to your employees. Do focus groups, talk individually, conduct regular surveys – there are so many ways to find out what your people need, want, and desire. Build your wellness initiatives around listening to your employees. Q7: What is your favorite vacation destination and why? BVM: I would have to say anywhere in the east – Bali, Vietnam, Hong Kong, Sri Lanka, and Nepal have been some of my favorites. I am swept away by the food, lifestyle, and culture. I think I was from the east in a past life! Q8: If you could change one thing, anything, what would it be? BVM: Nothing. All events, good and bad, have been orchestrated for my best interests and ultimately, my growth. Q9: What are your passions and why? BVM: I have a growing passion for mental health and reconnecting humanity with nature. I believe most of the problems we are collectively experiencing stem from our disconnect with the more-than-human world. Growing our connection to our inner and outer nature is potentially the most powerful thing we can do at this time on the planet. Thanks, Brittney, so nice to get to know you, and welcome to the 4xi family! 4xi: Our strength is in the power of our collective To learn more about Brittney download her BIO, or you can contact her directly at Brittney@4xiconsulting.com. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Philadelphia | Seattle | Silicon Valley | Santiago | London | Tokyo

Joel Makower recently noted that a War On Plastic seemed to be breaking through the American consciousness and behavior change was imminent. "Consumer brands have scrambled to end plastic waste.” By eliminating the weight of plastic resins for single-use packaging, or making their packaging recyclable or compostable, a lack of global infrastructure to recycle or compost notwithstanding, Foodservice operators have also pulled back on straws, cup lids, and plastic cutlery. More operators were using china or compostable plasticware. Then, COVID happened. Initially, the focus was on not transmitting the deadly disease by obsessively cleaning every surface, then by using paper masks or whatever kinds of PPE we could get our hands on at the beginning of the pandemic. The number of disposable wipes produced from March 2020-March 2022 is uncountable. In the return to the workplace, the following questions begged to be asked; What kinds of disposables, if any, should we use? Are plastics really important, or were they a victim of viral videos about the Great Garbage Patch or sea turtles dying of ingesting plastic? Like most topics in sustainability, the answer is more interesting and multifaceted than any set of campaign posters would have you believe. Where to begin? We're happy to support you with Sustainability Simplified©. Helene York is an environmental and sustainability supply chain expert, adding her talents in strategic sourcing on a global level to 4xi's capabilities under our banner of Sustainability Simplified©. To learn more about Helene download her BIO, or you can contact Helene directly at helene@4xiconsulting.com 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Seattle | Silicon Valley | Santiago | London | Tokyo

Welcome is a powerful word. It is a salutation, a greeting, or an acknowledgment of arrival when a guest or customer enters a place of business. The act of greeting someone with a welcome; "welcome back Mr. Smith, welcome to the hotel" extending a warm welcome, is appropriate hospitality. Stop and think about a moment when you were welcomed. Were you on vacation? Or at your favorite restaurant or coffee shop? Or maybe you were welcomed home or into your community? How did it feel to be welcomed? "For me, welcome sparks warmth, hospitality, a friendly greeting, and a new opportunity to connect. It sets a positive tone when you enter a hotel, restaurant, or place of service. I tend to let down my guard when greeted with a welcome; immediately I am available and ready for a great hospitality experience." Working in the hotel industry, I have had the pleasure of creating many welcoming moments. When I transitioned from hotels to NY Planning Manager for JPMorgan & Chase Co., I needed to adjust from greeting guests to greeting employees and clients. I often share my first day of work at JPMorgan Chase & Co., as I nervously walked on the elevator, depressed the floor number, looked up, and almost welcomed everyone in the elevator. Ha! Can you imagine! Thankfully I caught myself from the embarrassment- I reflect on that day often." Now, what would it feel like to be welcomed at work? Imagine your employees, guests, or tenants were provided with a warm welcome as they walk through the lobby. Would they start the day feeling safe, productive, and comfortable? Perhaps they stop in at the café to grab breakfast or attend a meeting on the conference floor and the amenity space is well-designed, energizing, and welcoming. How do you think they would feel? "We may not be ready for elevator greetings but, I believe we are craving amenities that make us feel welcomed." I am here to help build scalable, welcoming moments. I can optimize your welcome protocol in the conference and meeting space and throughout all your workplace amenities. Together, we can operationalize your amenities, build your workplace programming, welcome back engagement in your meeting and events, and help impact collaboration and employee satisfaction. It all starts with a warm welcome. Jennifer Durning is available to offer support on a consulting basis for individual projects and as an ongoing expert. Her skills include contract and vendor negotiations, budget forecast and oversight, optimizing conferencing and amenity spaces, conference and event operation training, and designing and executing events. Jennifer and the entire team at 4xi are here to help you drive positive change and impact. To learn more about Jennifer download her BIO or you can contact her directly at jenniferdurning@4xiconsulting.com. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Seattle | Silicon Valley | Santiago | London | Tokyo

March 7, 2022, Atlanta, Georgia 4xi is excited to share the completion of a recent project with TK Elevator at their new Innovation and Qualification Center (IQC) in Atlanta Georgia. 4xi had the opportunity to assist TK Elevator with their conference center’s operational implementation plan. Our experienced hospitality consultant, Ann McNally, led the project and built a wonderful rapport with the TK Elevator executives from both the real estate and communications teams. The TK Elevator team is committed to excellence and the 4xi team was able to align with their vision to bring the conference center and guest experience plans to life. 4xi delivered on all facets of the project by working with the TK Elevator team to build conference center standard operating procedures, customer journey maps, an estimated budget, and assisting with the hiring process for the team. “We were on a tight timeline and had multiple priorities so needed a firm to help us prepare for the opening of the conference center and 4xi was an excellent partner. 4xi made the process seamless and by meeting with us weekly kept us on track with several tasks through completion. We cannot thank 4xi enough for their expertise and advice throughout the entire project.” - John Anderson, Head of Real Estate About TK Elevators Opening TK Elevator celebrated the opening on February 9, 2022, as the elevator industry leader continues investing in R&D and innovative mobility solutions that will address the needs of current and future customers throughout North America and around the world. The three-building complex at The Battery, Atlanta features 205,000 square feet of office space and includes the 420-foot-tall Innovation and Qualification Center (IQC) with the tallest elevator test tower in North America. The general contractor on the IQC was Brasfield & Gorrie while Gensler served as architect. The IQC was built on land owned by The Braves Development Company. The cornerstone of the new headquarters is the IQC, which includes industry-leading R&D and software labs, a digital showroom, engineering offices, and training facilities as well as event and meeting spaces located at the top of the building. Anchoring the North American research and development facility is a modern elevator test tower. The IQC also features more than 11,000 square feet of LED mesh with a 2.4-million-pixel virtual resolution that will illuminate the Atlanta skyline while also symbolizing TKE’s bright future in North America. For more information on TK Elevators, go to www.tkelevator.com/us-en/ For more information on 4XI Global consulting go to www.4xiconsulting.com If you need help building operational plans for your onsite food service or conference centers reach out to Ann McNally at 4xi Global Consulting & Solutions.

In this podcast, Mouli Chandramouli, SVP of Customer Success at Zan Compute discusses technology, innovation, and customer focus with Tony Johnson, 4xi Global Consulting, CXO. Success starts with knowing - A great customer experience is about solving real-world problems. When a company is deploying technology solutions pre-planning is crucial to creating seamless ease of use for occupants. Product knowledge education is key, make sure that your customers truly understand how to use your products for their maximum benefit. To learn more about Zan Compute and their Smart Bathroom Technology, contact us today to set up an introductory conversation to discuss how smart restroom technology, occupancy monitoring, or any of our technology-enabled solutions are designed to improve the lives of your customers, clients, and building occupants. Zan Compute: Safety | Efficiency | Visibility DOWNLOAD information on Zan Compute set up a DEMO, or you can email us today to set up an introductory exploration at-hello@4xiconsulting.com At 4xi Global Consulting & Solutions, we are dedicated to the quest of driving a better Human Experience (Hx) and exploring alternative ways to operate better, be more efficient, and drive better experiences. To that end, we believe Zan Compute is the perfect solution to deliver an elevated occupant and visitor experience by driving efficiency and at the same time reducing cost. 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, at rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Seattle | Silicon Valley | Santiago | London | Tokyo

We believe that inclusion starts with understanding, and what better way than to learn, understand, and celebrate together. On this St. Patrick’s Day, the shamrock and its symbolism bear mention on how important unity is in our world, to our human experience, and in our work experience. In Irish culture the shamrock represents the birth of Spring and new beginnings, this optimism is not only key in team building but it's what drives us and our employees to engage and grow every day. A deeper meaning of the shamrock was born in the 1600s when the shamrock was worn to show support of Irish Pride and heritage. Whatever our roots, we all have a group, countries, and ideals that we show support for, and meshing those ideals is ever more important in our world as we build understanding and inclusivity for all human beings, no matter their culture or beliefs. On this March 17th, we celebrate our Irish cousins and also pray for peace for those suffering in Ukraine, we wish for harmony, for understanding, and for peace to prevail for everyone, everywhere. Sláinte! 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Seattle | Silicon Valley | Santiago | London | Tokyo

Strategic Growth – what does it really mean? Power words like strategy, growth, diversification, portfolio and other lofty descriptivism for business are used interchangeably. These global terms are used to discuss how to develop, how to increase revenue, how to create more jobs and in short, there are myriad ways to ‘grow’ in the world of business. Let’s remove the veneer for a moment and deal with what it really takes for a company to BE MORE. "Typically, there are 4 growth strategies: market penetration; product development; market expansion, and diversification." Each strategy has a plan, a set of targets, and some actionable steps. For many companies, the road to growth can be a struggle often requiring a lot of investment, time, and effort. In essence, the eye on the prize of a target or strategy can be all-consuming, to the point of leaving basics to the wayside. Growth Through Care True strategic growth comes from strategic partnership and delivering excellence. The most important aspect of growth is to start at home. Know your current customers intimately and well. Give ‘them’ the highest quality service, support, care, consideration, and attention. Your current customers are the basis of your growth. They have the ability to help you expand into ‘like’ markets with stories of wonder to tell others. Knowing that your customers will be your best advocates, is the foundation to growth and bringing in ‘good’ business. Hunting without a story; knocking on doors without customer accolades turns a growth strategy into an uphill battle, not a smooth sail. With true customer care, customer satisfaction and customer experience par excellence, the journey to growth is often much shorter. "89% of companies now expect to compete mostly on the basis of customer experience.” - Gartner Research Statistics show that businesses can increase revenues between 4% and 8% when they prioritize better customer service experiences. To the Gartner Research data above, 89% of companies with "significantly above average" customer experiences perform better financially than their competitors. The data is clear, with customer excellence you will grow but without it, you are going to struggle with or with a formal strategy. Before tackling a strategy for growth, increasing revenue, or bringing in new customers, start with understanding how you are caring for your customer base now. Identify the key milestones of customer satisfaction and document them; what aspect of your product/service had the biggest impact on customer satisfaction; determine why care fell short and develop solutions to improve. Engage your leadership team to be part of the growth discussion with the following questions: Are you capturing enough detail, data, and story on each customer? Do you have good analytics to draw from? Do you have enough bench to truly engage with your customers regularly Are they indeed happy? Have you asked what you can do for them over and above your current deliverables? Do you have a solid account plan process in place? There is an endless list of questions that need to be asked long before pen is put to paper on a growth strategy. In short, do you have your TRUE NORTH©? Strategic growth means finding your TRUE NORTH©. Take a step back and look at your successes; measure your value proposition and truly understand the difference your products and services make to each of your customers. You may just find that the fastest route to revenue is not moving forward at a high rate of speed but by looking back and understanding where you have been! Dina Wiltshire is 4xi's Strategic Partnerships & Growth lead - she works with clients who are seeking opportunities to improve, grow, and thrive. In addition to growth, Dina has a wealth of experience in a number of areas of business from leading call centers and call center design, to operations, and project management. Dina and the entire team at 4xi are here to help you drive positive change and impact. To learn more about Dina download her BIO, or you can contact her directly at dina@4xiconsulting.com 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Philadelphia | Seattle | Silicon Valley | Santiago | London | Tokyo

At 4xi, we work with a wide range of clients in business, education, healthcare, and leisure. Everyone is grappling with how to focus their efforts effectively to succeed in their core purposes and be true to the newer imperatives of Environmental, Social and Governance (ESG) whether they are public or private, a service provider or a producer. The number of platforms and approaches can be dizzying. In the end, everyone has to count their progress toward the goals they set. Of all of the options, we’re especially enthusiastic about what vranda is offering. Many software platforms count only Scope 1, 2, and 3 carbon emissions. Some calculate water usage. A few track food waste and now, food donations. vranda takes a bigger picture view that helps clients think about what they’re doing, why they’re doing it, and point to options along the way as circumstances change. "What our clients need is a seamless and scalable approach to reporting data for many global, science-based, reporting platforms, and an approach that goes beyond carbon and incorporates other elements of social and environmental responsibility." All platforms spit out data; what matters is how comprehensive it is, and how to interpret it. That’s what vranda does, uniquely. The goal is to drive impact and every client needs good data to start. What you do with that data is where we partner with you and vranda, to help you set or modify goals, to keep you competitive and responsible. Because doing the right thing is simply the right thing to do! At 4xi Global Consulting & Solutions, we’re dedicated to the quest of curating best-in-class innovation: products, services, technologies, or "things" that deliver impact. Check out our Explorers Innovation Directory for more. Visit vranda or set up a DEMO or you can email us directly to set up an introductory exploration at hello@4xiconsulting.com. Simon Elliot is Managing Partner of 4xi Global Consulting – a boutique firm focused on advancing the Human Experience of people away from home. Supporting clients in driving impact in ESG performance and advocating for positive change. Helene York is the sustainability lead at 4xi Global Consulting and has spent a career in driving ESG initiatives globally with some of the most progressive organizations in the world of food and facilities services. 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Seattle | Silicon Valley | Santiago | London | Tokyo

Brynne Tilman CEO, Social Sales Link One of the biggest misses on LinkedIn for social sellers is that they connect and forget. The average B2B sales professional has over 2,000 connections, most of whom they are ignoring. And, on average, 10% of their connections are people they’d love to have a conversation with, yet they spend all their time on net new connections and rarely nurture the ones that they already have. "I call this conducting CPR on your connections. Yes, we are breathing life back into our network, but it also about identifying the clients, prospects, and referral partners that we want to engage." Practical Tip: Begin by exporting your connections: Click the Me in the dropdown menu. Click Settings & Privacy (may default here) Select Data Privacy Click on Get A Copy Of Your Data Click on Connections Add your LinkedIn email and password Click the Download Link in your notification email (arrives in about 10 minutes) Click Download Archive Open Your Connections CSV file Add a column on the right-hand side of the spreadsheet and Mark each connection as CPR Engage your network by providing insights, asking for their point of view on a topic or a poll, or sending them a personal video message from the LinkedIn app. TRUE NORTH© - Win better, retain better business. Brynne Tilman is the CEO of Social Sales Link. She is a LinkedIn Author, LinkedIn & Sales Navigator trainer. Brynne helps professionals transform the way they sell by converting connections to conversations, to clients. Brynne is also the host of the Making Sales Social podcast. Contact us to learn more about TRUE NORTH© including Brynn and Social Sales Link: hello@4xiconsulting.com 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Seattle | Silicon Valley | Santiago | London | Tokyo

It’s been 15 years since the first Low Carbon Diet was introduced across the United States and the first books were published about the food system’s impact on climate. Now there’s an explosion of interest in climate-friendly diets. The impacts on climate change are becoming clearer, more severe, and widely accepted as human-induced. We can do something about it! At the same time, venture funders have invested heavily in alternative or substitute offerings - meat, egg, and fish products - that are finally able to demonstrate to consumers that new food types can have a similar taste, texture, smell, and satiety as familiar foods. People in their 20s and 30s, who are our employees, don't have decades of ingrained eating habits, are more multicultural than their parents and they are digging in. But so are older folks who are concerned about heart-healthy foods. Very few of either demographic, however, call themselves vegan. Or flexitarian, which was an early alternative designation. "Most people just want to eat what they like, but, also lower their health and climate risks." The challenge for chefs and foodservice operators has always been how to market and sell these products successfully. Fortunately, we now know that single and obvious efforts don’t move the needle. It takes a blended approach; meticulous menu planning, conscientious product sourcing, insightful consumer education, and thoughtful presentation. These are the keys to success for implementing a climate-friendly dining program at any location. Where to begin? We're happy to support you with Sustainability Simplified©. Helene York is an environmental and sustainability supply chain expert, adding her talents in strategic sourcing on a global level to 4xi's capabilities under our banner of Sustainability Simplified©. To learn more about Helene download her BIO, or you can contact Helene directly at helene@4xiconsulting.com 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Seattle | Silicon Valley | Santiago | London | Tokyo

At 4xi, we believe in the constant quest for knowledge and learning, the importance of understanding the perspectives of others and learning from those perspectives. The 4xi Thought Leadership Book Series continues with the third in the series brought to you by 4xi's Design, Strategy, and Innovation expert, Melanie Corey-Ferrini. Check out her favorite reads and their impact on her work below. "I am an avid reader of information provided by others with new and unique viewpoints into the human experience and innovative approaches – environmental, personal, cultural, and/or purposeful." Foreword The readings below are a variety of books, magazines, and articles that have impacted my thinking about Design4Life© and towards leadership in projects and with companies, and for my own thirst and curiosity in new and innovative approaches that facilitate community and collaborative thinking. As the co-creator of 4xi's Design4Life©, as well as, an entrepreneur creating new companies, keeping informed about how design, architecture, new innovations, and creative business approaches are key to looking at design with a holistic and ever-changing lens. Keeping up to date on current thinking, being purposeful in the world, pushing the limits of project innovation and creation, and guiding projects to a new dimension is how I like to help others with their own projects. Design4Life© - People, Place, Purpose + Possibilities Making Business Personal by Robert Kegan, Lisa Lahey, Andy Fleming, and Matthew Miller from HBR Magazine (April 2014) A 150 Mile Wardrobe How One Closet Helped Kickstart A Local Economy by Kirsten Dirksen, Contributor A Pattern Language: Towns Buildings, Construction (Center for Environmental Structure Series by Christopher Alexander In designing their environments people always rely on certain "languages," which, like the languages we speak, allow them to articulate and communicate an infinite variety of designs within a formal system that gives them coherence. This book provides a language of this kind. It will enable a person to make a design for almost any kind of building, or any part of the built environment. It's Not Too Late! Crisis, Opportunity and The Power Of Hope by Francis Moore Lappé and The Small Planet Institute Despair is humanity’s worst enemy, I believe, so we—the whole Small Planet team—have created an easy-to-digest tour of inspiring ways US cities, states, and farms are stepping up to meet the climate crisis. Plus we explore key lessons from abroad. Knowing that hope has power—as it organizes our minds toward solutions. Resilience Matters, Reimagining The Future In A Tumultuous Year Edited by Laurie Mazur "Over the last three decades, Island Press has published seminal works on resilience, ecosystems, and sustainable urban design. As our cities confront turbulent times, much depends on how resilience is defined and implemented. Seeing an opportunity to shape that outcome, Island Press launched the Urban Resilience Project in 2013, with the support of The JPB Foundation and The Kresge Foundation. The project’s goal is to advance a holistic, transformative approach to thinking and action on urban resilience in the era of climate change, an approach grounded in a commitment to sustainability and equity." In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. In Abundance, The Future Is Better Than You Think, space entrepreneur turned innovation pioneer Peter H. Diamandis and award-winning science writer Steven Kotler document how progress in artificial intelligence, robotics, digital manufacturing synthetic biology, and other exponentially growing technologies will enable us to make greater gains in the next two decades than we have in the previous 200 years. We will soon have the ability to meet and exceed the basic needs of every person on the planet. Abundance for all is within our grasp. Breaking down human needs by category—water, food, energy, healthcare, education, freedom—Diamandis, and Kotler introduce us to innovators and industry captains making tremendous strides in each area. “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; . . . who at the best knows, in the end, the triumph of high achievement, and who at worst, if he fails, at least fails while daring greatly.”—Theodore Roosevelt Every day we experience the uncertainty, risks, and emotional exposure that define what it means to be vulnerable or to dare greatly. Based on twelve years of pioneering research, in Daring Greatly, Brené Brown Ph.D., MSW, dispels the cultural myth that vulnerability is weakness and argues that it is, in truth, our most accurate measure of courage. In Never Eat Alone, by Keith Ferrazzi, the specific steps—and inner mindset— he uses are laid out to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped, and who have helped him. Ferrazzi's form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handing usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. If you see a topic that strikes a chord for your team or business, please let us know, 4xi Global Consulting can help. Don't forget to leave your book recommendation in the comments! 4xi: Inspiring a brighter future, together. Drop us a note at: hello@4xiconsulting.com 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Seattle | Silicon Valley | Santiago | London | Tokyo