4xi Global Consulting & Solutions is a boutique advisory firm focused on advancing the Human Experience (HX) in the away-from-home markets: at work, in education, at rest, and at leisure. Our team of senior leaders, and industry and functional experts are available to support your business with Strategic Consulting & Special Projects. CLIENT ORGANIZATIONS | SERVICE PROVIDERS | INNOVATORS | ACCELERATORS The 4xi team has decades of experience supporting a wide range of strategic consulting and special projects. Here are just a few examples of how we can help: BUSINESS STRATEGY From supporting your long-term business planning process to growth plans, and culture transformation. ORGANIZATIONAL EXPERIENCE DESIGN Aligning organizational imperatives with Human Experience (HX) design across your business portfolio. MARKET RESEARCH & REPORTS Exploring new markets or opportunities, commissioned in-depth market research reports to navigate the way. MAJOR PURSUITS Guidance, support, coaching on bid strategies, and major pursuits for important retention or growth opportunities. ​ CULTURE & TRANSFORMATION Helping organizations identify areas for improved performance, transform and change for GOOD! ACQUISITION SUPPORT & INTEGRATION Let us help you confidentially explore the market, and identify and engage with potential acquisitions and strategic partnerships. IF YOU'RE SEEKING TO IMPROVE YOUR BUSINESS PERFORMANCE. IF YOU HAVE A SPECIAL PROJECT, OR IN NEED OF ADDITIONAL PERSPECTIVES OR RESOURCES, THEN 4xi IS HERE TO HELP. Meet OUR TEAM and learn more about how we can support your business, BOOK A CALL to explore how we can help you, or email us at hello@4xiconsulting.com 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact on the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory & Special Projects (SPx) Headquarters Fractional Support On-Demand Evolving Experiences© - Employee (EX) & Customer Experience (CX) Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Philadelphia | Seattle | Silicon Valley | Dallas | Santiago | London | Tokyo

We're delighted to share Issue 1.0 of our newly launched Business In Action Magazine - our way to stay in contact with our team, our clients, and our most valued friends and contacts. This first issue is full of interesting articles on a variety of business subjects including 5 Ways to Effectively Manage Remote Employees, Top Productivity Hacks for Your Business, and how to Reverse Engineer Your Sales Goals in addition to an article on how David Meltzer, cofounder of Sports 1 Marketing wants to change the world. We do hope that you enjoy Business In Action Magazine and look forward to sharing every couple of months. You can read the magazine in full here: 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact on the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory & Special Projects (SPx) Headquarters Fractional Support On-Demand Evolving Experiences© - Employee (EX) & Customer Experience (CX) Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Philadelphia | Seattle | Silicon Valley | Dallas | Santiago | London | Tokyo

In 2016, I became a Citizen of the United States. Proudly, standing alongside three generations - my mother-in-law, my wife, and my daughter, I took the oath of allegiance. It was a day of great pride, belief, of gratitude to become part of what some termed the Great Experiment, solidified on 4th July 1776. That was 246 years ago. Surely too long to be still referred to as an experiment. For many around the world, a Union that has endured, evolved, and developed over two and a half centuries, and an example of freedom, of equals, of what is good, right, and great. A model of prosperity, success, and a land of opportunity free from oppression, celebratory of diversity, and upholding the highest values for all. This was my belief then and remains my hope today as we enter into the 4th July 2022 weekend and the celebration of our Independence Day. Inspired by Shepard Fairey's poster art, We The People, the subjects, the words, and the images resonate today more than ever before - the combination of these sums up how I feel as I write this post: WE THE PEOPLE: Defend Dignity; Are Greater than Fear; Protect Each Other. This encompasses the spirit of why I so proudly swore my allegiance. I believed then as I do now in We The People. I believe that together, we can defend the dignity of all of us. I believe that together, we are greater than fear, and above all, I believe that together we can protect each other in the face of adversity. "I believe together, we can do the right thing, because the right thing is always the right thing to do." So, wherever you are this 4th July weekend, I hope you take a moment or two to reflect on We The People, and how we all can together make a difference, contribute, and find our voices to stand up for the founding principles and values that make this country so great. We The People: Happy 4th July weekend! Simon Elliot is Managing Partner and Co-founder of 4xi Global Consulting & Solutions. Originally from the UK, he holds a British and U.S. passport and has lived, worked, and traveled around the world and has visited 6 of the 7 continents.

The workplace is no longer just a place of boring neutral colors, materials, corridors, glass, technology, and ducting. To attract the workforce back into the workspace; to create environments where people want to be versus must be is the core competency of Design4Life©. Life is not just about showing up, putting up and getting through your day, it is about thriving and using your senses to become more, even while at work! When you leave your office or workplace feeling ‘whole’ not depleted, then the environment is truly supporting you not detracting from you! To encourage, inspire and attract staff back to offices and buildings across the world, space, its design, layout, form, and function needs to be deconstructed with one aspect of the philosophy and model to include bringing the outside in and not just via the odd poorly loved potted plant. “How can you take the power of nature and bring her to life inside? By taking a holistic approach to every aspect that comprises a closed space.” Access to views of nature from windows means improving the landscape around buildings and truly having a garden full of trees, bushes, edibles, and flowers; how fun to be able to cultivate a small garden in or around the complex or on a rooftop; to pick fresh strawberries or tomatoes on a Tuesday afternoon? How wonderful to be able to bring your children to see a working garden story? Grow towers and Zip walls bring life to the boring tall walls of corridors and provide interest, day to day changes and herbal fragrances wafting gently as you walk by. Improving air quality and ventilation so that each feels the air they breathe is good, healthy and brings health and vibrancy versus fatigue and strain; recycled air is the bane of so many buildings, so the how to make it better is paramount to health and safety. Natural lighting that invigorates vision and does not cause eye strain; using lighting that heals; full spectrum lamps designed to emulate the full electromagnetic spectrum of light recognized as midday sunlight in terms of its appearance to the human eye. Acoustics that help concentration without the constant need for headsets and ear buds; how more engaging and collaborative is a space that allows people to listen without distraction and hear without feeling the need to isolate themselves from their co-workers Natural materials, calming colors, organically designed furniture add a sense of peacefulness and calm to the somewhat isolated cubicle or chaotic noise of busy offices that is inherent with realities of doing business. Nature is not just plants, it is a compilation of senses; it is color, texture, smells, sounds, tastes, and feelings. How we design the future of workspace hinges on recognizing that all the wondrous elements of architecture including metal, concrete, plastics, and composites provide building stability not human health. When we bring nature inside, we bring in wholeness. Barbara Boden is one of 4xi's Managing Partners & Co-Founders. She specializes in global hospitality and employee amenity strategic thought leader focused on data-driven insights. Barbara and the entire team at 4xi are here to help you drive positive change and impact. To learn more about Barbara download her BIO, or you can contact her directly at barbaraboden@4xiconsulting.com 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact on the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory & Special Projects (SPx) Headquarters Fractional Support On-Demand Evolving Experiences© - Employee (EX) & Customer Experience (CX) Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Philadelphia | Seattle | Silicon Valley | Dallas | Santiago | London | Tokyo

Reduce Costs and Lower Your Environmental Impact Sourcing, Sustainability, and Real Estate Sourcing, sustainability, and real estate are three terms often not associated with each other but one thing they do have in common is waste. Organizations of all sizes and in all industries are under growing pressure to make commitments to Environmental, Social, and Governance (ESG) goals. The amount of waste we create, and the amount we can reduce, can create a big impact towards these goals. But beware, the whole subject of waste is very broad with a variety of important areas to tackle from corporate best practices for onsite waste and procurement, to real estate planning and efficiencies, food sourcing and storage, healthy eating and portions, and facility systems usage and the overall effect on climate. “Companies taking the leap and committing to waste reduction goals are finding that it’s not difficult to reduce food, energy, or water wastage by 25% or more.” We applaud those who’ve already made these efforts and achieved these results but while these pioneers remain in the minority, the question then becomes, how can we build on this momentum to do even more? We need new mindsets to be successful in this endeavor. Over time, planning of facilities for more space than we need, as well as processes and operations in kitchens, space usage and lack of efficiencies, mechanical, electrical, and water usage in our facilities planning have been designed to allow waste and even encourage it in the name of “good hospitality” or “building in slack.” Astute managers (and designers) are realizing that they can reduce costs, improve efficiencies, achieve environmental responsibility goals, and even generate customer appreciation by reconsidering the resources they’re using, planning better going forward, and incorporating new best practices. As experts in sustainability from food procurement, menu management, and facilities planning and design, we know that waste has many facets. Implementing new practices, getting buy-in from everyone involved, applying the right technology tools, and keeping processes from slipping backward requires focus, knowledge, and will. It also requires a strategy. "An effective strategy requires a statement (including waste) that includes a process and understanding of all facets. We’ve repeatedly found that a multi-stakeholder approach - rather than a top-down list - provides a more holistic, longer-lasting, and sustainable approach." Reducing waste should be a key part of any company's Sustainability Plan, whether your focus is principally on climate, real estate usage, biodiversity, or water conservation. "Reducing waste makes sense from any perspective as often this can be a less complex puzzle to solve and show you a route to immediate cost savings too.” Your plan should include key ways to reduce waste through your company's procurement and supply chain strategy, realistic real estate programming that allows for multi-use spaces, building systems that are synergistic, and food service spaces (and education) that supports healthy dining. ” Education is a key part of this entire conundrum. Only together, as we create momentum, we can share the science and the facts, and encourage our leaders, colleagues, stakeholders, our families, and through education and influence drive and build momentum for change.” As we emerge from COVID and all the supply chain challenges it created, procurement managers are understandably hesitant to be lean for fear of not getting what they need when they need it. But procurement should always be working closely with operations, and operators need to be more flexible than they have been in the past. No one, on either end of that partnership, should assume that what was true before remains the same today or into the future for that matter. It’s no surprise to anyone in the business that food sourcing, receiving, and handling affect your facility planning and layout (and vice versa). As we plan for new demand rates with more people working from home and a new variety of expected programming, let’s not have our facilities dictate what we can serve, how much, and how much is wasted. Short of changing our facilities’ design altogether, many tweaks in service can support healthy eating, profitable operations, and ongoing customer satisfaction. Operators and facilities managers can reduce waste by jointly reconsidering programming and planning real estate for all-day parts and blended uses. Flexibility allows for unused real estate that adds to a company’s carbon footprint, with its additional utilities and maintenance services that may not be needed. "Into the future, especially in sectors such as corporate offices or bricks and mortar retail, real estate footprint requirements may well reduce, and some think significantly, therefore re-purposing this real estate rather than mothballing will be a more attractive opportunity for real estate owners." When we have the opportunity again to plan new spaces or reimagine existing ones, there are so many new technologies and space planning ideas to reduce waste and costs! Facilities and spaces with high utility usage such as kitchens, foodservice operations, landscaping, workspace areas, common/amenity areas, and meeting spaces can benefit from equipment that lowers a company’s environmental footprint and minimizes wasted resources. In addition, spaces that can be shared lowers the amount of real estate necessary. "But let’s get back to the basics if we want to really make an impact. Things that we can all do every day - turn the lights off, the air conditioning when you don’t need it, separate your waste, don’t over-order, consume only what you need, recycle, and re-use.” In addition to better planning of occupied spaces, better planning of receiving and loading docks to quickly receive and store food for less spoilage, as well as handle trash, compost, and recyclables efficiently and effectively, can yield great savings. 10 Tips to Make a Difference: Commit to or improve your ESG goals and commitments You will need to secure your leadership buy-in and support Establish commitments beyond principles but investments too Memorialize and communicate your commitment to all of your stakeholders Create a clear plan and achievable steppingstones Engage with your people (leadership, teams, suppliers, customers) Include the simple things (we don’t need to overcomplicate this) Measure your success factors Share your results (and garner advocates, and evangelists) Make an IMPACT and lead CHANGE We hope this article helps you navigate through your journey and achieve your ESG goals. We know it's not easy, it's complicated, and for many confusing - that's why we created Sustainability Simplified© - to help organizations navigate the journey and make an impact - because doing the right thing is simply the right thing to do! Helene York Sustainability, Supply Chain, Innovation Helene York leads 4xi’s Sustainability Simplified practice supporting organizations on the intersect of procurement, sustainability, and ESG strategy. Helene was formerly with Compass Group, Google, and ISS Guckenheimer. Helene and the entire team at 4xi are here to help you drive positive change and impact. To learn more about Helene download her BIO, or you can contact her directly at helene@4xiconsulting.com Melanie Corey-Ferrini, NCARB, FCSI Architect, Design, Strategy & Innovation Melanie Corey-Ferrini leads 4xi’s Design4Life practice focused on physical, environment, and experiential design centered around people, place, purpose, and the possibilities for the future of the human experience. Melanie and the entire team at 4xi are here to help you drive positive change and impact. To learn more about Melanie download her BIO, or you can contact her directly at melanie@4xiconsulting.com 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact on the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory & Special Projects (SPx) Headquarters Fractional Support On-Demand Evolving Experiences© - Employee (EX) & Customer Experience (CX) Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Philadelphia | Seattle | Silicon Valley | Dallas | Santiago | London | Tokyo

DEFINITION: tea·cha·ble /ˈtiːtʃəbl/ 1. someone who looks at other's opinions as valuable learning tools, not a source of conflict or opposition Being teachable is not about tension to learn but your ability to absorb and be continuously curious. In a world of constant change and one that has left many of us unsure, rattled, and in some cases reevaluating everything around us, having a teachable spirit is likely one of the best coping skills for growth, leadership, and guidance. Being resilient during turbulent times is not about growing a thick skin and battening down the hatches but instead, opening our minds, listening more intently, considering more thoughtfully, and observing more sincerely. "Being teachable means being open to suggestions; learning to listen and asking caring questions; accepting correction and finding delight in this new world laced with fear but also extraordinary possibilities." Is being teachable inherently built into some but not others? Or is it a skill that is, teachable? The answer: being teachable is a learned skill and one we can all master for ourselves, our families, our teams, our employees, and our organizations. "Learning and growing is more important now than ever before as we navigate our changing world." Being teachable is not so much about competence as it is about attitude. Legendary basketball coach John Wooden states it best in my humble opinion: “It’s what you learn, after you know it all, that counts.” In short, no matter how much we ‘think’ we know there is so much more to learn, understand, and grow from. Perhaps then, the most important skill is to learn how to stay constantly curious for teachable moments often arrive when you least expect them! Dina Wiltshire is 4xi's Strategic Partnerships & Growth lead - she works with clients who are seeking opportunities to improve, grow, and thrive. In addition to growth, Dina has a wealth of experience in a number of areas of business from leading call centers and call center design, to operations, and project management. Dina and the entire team at 4xi are here to help you drive positive change and impact. To learn more about Dina download her BIO, or you can contact her directly at dina@4xiconsulting.com 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact on the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory & Special Projects (SPx) Headquarters Fractional Support On-Demand Evolving Experiences© - Employee (EX) & Customer Experience (CX) Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Philadelphia | Seattle | Silicon Valley | Dallas | Santiago | London | Tokyo

It’s been an unbelievable journey so far. Two years ago, we set off with the hope to fill what we believed was a gap in the market - not a foodservice or facilities consulting firm, not managing transactional and often adversarial RFPs, nor be property or architectural consultants, but a focus on the Human Experience (HX) - a people-first approach to the away from home markets of those at work, in education, at rest, and at leisure. Our goal was to work with organizations seeking a better Human Experience: service providers looking to attain more productive and meaningful relationships, innovators wanting to grow and expand their impact, and accelerators focused on expansion, through buy, build, and grow. "You can't discover new lands without consenting to lose sight of the shore, sometimes for a very long time." - André Gide We knew that the key to success would be our people, and 2 years on, we have curated what is arguably one of the best collaborations of talent and senior leaders in the industry - from the client and service provider side, with global experience, and innovators passionate about, and committed to transformative change. Achieving these initial targets is exciting, and we will continue to pivot and evolve as we grow, build our business, and make positive and impactful contributions to our client organizations. What have we learned? Here are a few of our musings: 1. THE ONLY CONSTANT IN LIFE IS CHANGE We started this business at the very beginning of the pandemic, global shutdown, economic contraction, and pain. With global political uncertainty, rising fuel prices, shortage of labor, the “great resignation” (and reluctance), and even war, the future is as uncertain and arguably more so today than in the last seventy-five years. 2. READING THE TEA LEAVES Who really knows what the future may hold? To what extent will people return to the physical place to the extent that they did before? To what extent will the new normal be like the old normal? What are the key factors, and differentiators that organizations should invest in into the future? 3. DID PEOPLE GET MORE EMPATHETIC? With all the various points of personal and professional pain, with the loss, isolation, shutdowns, and suffering on various levels, did we all of a sudden become more considerate and empathetic towards others? Do clients understand financial pain more today? Do people understand that workers need to earn a proper living wage? Do they care more about things that aren’t necessarily occurring in their own backyard? 4. OUR PLANET, AND FUTURE GENERATIONS As the impact of centuries of industrialization and human abuse of our planet has become more visible and apparent, today’s youth are experiencing what could easily be termed a pandemic of anxiousness. What can we do in business, and as leaders, and what contribution and impact can we drive to make a real difference and secure our planet for future generations to come? 5. FLEXIBILITY & CONVENIENCE We need to consider the rise of Amazon, eBay, food delivery, on-demand, immediate fulfillment and gratification, the workforce having more choices about where they work, when, and on what terms. Indigestion around the commute, or expensive property prices just to be close to the physical workplace. The drive and desire for convenience, what, where, when, and how have never been so prominent. 6. REINVENTION What has become clearly apparent is that the ways in which we have done things in the past are not the same as we will do in the future. Individuals, groups, entire organizations, enterprises, and even countries understand the need and the inevitability of change. Reinvention and understanding how to do so effectively and for the long term is key. 7. BETTER TOGETHER Our mantra of “Our Strength is in the Power of Our Collective” rings true for us on our quest, but also for so many organizations today. Team sports have always showed us how the whole is greater than the sum of the parts and should be a learning for all We’re having a lot of fun, we’re working together, building our team for capacity but importantly for capability too. We understand that the future is also predicated on more with less, and how fractional support is also the future as many organizations know the importance of managing headcount, efficiency, and effectiveness in delivering their strategic imperatives through the best, most efficient, and effective use of resources. Over these past two years we have been busy building our foundations, including the creation of our practices: Design4Life© Physical, environmental, and experiential design – turning spaces into places where people choose to be. Evolving Experiences© Employee (EX) and Customer Experience (CX) Strategy & Training as a strategy to drive business success. Sustainability Simplified© Strategy and practical support to help organizations design their ESG strategies and deliver tangible impact. TRUE NORTH© Strategic Partnerships Learning Academy. Organizational and team developmental. Win better, retain better business. Explorers Innovation Directory Carefully curated, best-in-class innovation that positively impacts the Human Experience. Fractional On-Demand Support 360 Fractional expertise, on-demand. CXO in: Strategy, Growth, Experience, Sustainability, Marketing, Operations. Market Research & Reports Seeking to understand a specific market or region. Trends, comparisons, deep data and insights to make data-driven decisions. Thanks to our team, our clients, our partners, associates, and friends who have helped us along this journey so far. We’re looking forward to the next 2 years and beyond, continuing to add value, drive impact and transformative change. Our Strength is in the Power of Our Collective. www.4xiconsulting.com 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact on the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Philadelphia | Seattle | Silicon Valley | Santiago | London | Tokyo

At 4xi, we believe in the constant quest for knowledge and learning, the importance of understanding the perspectives of others and learning from those perspectives. The 4xi Thought Leadership Book Series continues with the fourth in the series, and 4xi's Katrina Miner, Strategic Marketing and Customer Excellence expert shares her favorite books and explains why they are important. "My Great-Grandmother taught me how to read when I was four, after that no book in the house was safe!" Foreword I was fortunate in having a multi-generational upbringing and had the benefit of my Great-Grandmother's wisdom, not only in years but in the fact she had been a teacher prior to her marriage. She saw many things over the course of her lifetime, from transportation by horse and buggy, to the advent of the Space Shuttle. She was born in 1897 and attended college, or as she referred to it "The Normal School for Teachers" which is where my alma mater, SUNY Cortland, now stands. She was an original woman in many ways but by far the most significant was in the way that she valued her own learning and ultimately her career. She didn't marry until she was in her thirties, and only had one child, my Grandmother. She was truly the first career woman I met in my life. She taught me that reading was a gateway to success, both personally and professionally. That every book, essay, or poem had something in it that I needed to know. I just can't help but wonder what she would think about social media, blogging, and the immediacy of content today. A letter could take weeks to arrive when she was my age, the patience to wait through the time period of "not knowing" particular information or news would have been for me, the hardest part. Here are my selections, in memory of my Great-Grandmother, as they apply to career growth and development, for the 4xi Thought Leadership Book Series. I hope you enjoy them, find value in reading them, and that you definitely share them with others. The Ten Demandments presents an informed and interactive road map that takes readers directly to the hearts, minds, desires, and demands of the new customer, whether it is the end consumer or a business-to-business relationship. Customer experience guru Kelly Mooney scrutinizes the total customer experience with strategic insights, anecdotes, and action plans. This book is a must-read for new Marketing folks. It's also great for those of us who have been in the industry for some time. When I first read it I was mid-career and it taught me about the customer journey and the guest's perspective. The self-evaluation in each "demandment" lays out a relatable way to assess where you are with your guests and it was definitely instrumental in coining one of my go-to training lines; "You never know what your guest sees if you always walk in to work through the back door." Guerilla PR is a book I read many moons ago, but it is still today, one of the best references for low-cost PR and Marketing project management that I know. Mr. Levine brings to light the many ways of how to get things done, what the process is, who you will need to know and how to communicate to them along the way to be successful. He has a witty and what we might term today as "grinding" take on public relations but most of all he reminds you to use your own wits and you too can "stan" in the PR and Marketing world. Marketing to Gen Z dives into and explains all this and much more so that businesses may most effectively connect and converse with the generation that now comprises 40 percent of all consumers. The time to learn who they are and what they want is yesterday. I love this book, it helps with learning about how to target a market and then what to do with them once you've targeted them. Each generation has its own comfort and pain points and learning how to address them so that your clients or guests are satisfied is invaluable for every marketer; no matter who you are marketing to, what the current slang is, or on what channel they are going to listen to you. The Rare Find is for anyone who recruits talent. As a manager I know we all face the same basic challenge, whether we work for a big company, a new start-up, a Hollywood studio, a hospital, or the Green Berets. We all wonder how to tell the really outstanding prospects from the ones who look great on paper but then fail on the job. Or, equally important, how to spot the ones who don't look so good on paper but might still deliver extraordinary performance. Over the past few decades, technology has made recruiting in all fields vastly more sophisticated. Gut instincts have yielded to benchmarks. If we want elaborate dossiers on candidates, we can gather facts (and video) by the gigabyte. And yet the results are just as spotty as they were in the age of the rotary phone. George Anders sought out the world's savviest talent judges to see what they do differently from the rest of us. He reveals how the U.S. Army finds soldiers with the character to be in Special Forces without asking them to fire a single bullet. He takes us to an elite basketball tournament in South Carolina, where the best scouts watch the game in a radically different way from the casual fan. He talks to researchers who are reinventing the process of hiring Fortune 500 CEOs. Drawing on the best advice of these and other talent masters, Anders reveals powerful ideas you can apply to your own hiring. This book is spectacular when you are sifting through the hundreds of candidates that were just part of the Great Resignation. I had to add one newsletter to my list and that's The Hustle. It covers all manner of emerging tech and cultural conundrums and best of all, it provides a great deal of breaking news and new trends in the business world. It's quick and fun but most importantly it's informative and engaging. If you see a topic that strikes a chord for your team or business, please let us know, 4xi Global Consulting can help. Don't forget to leave your book recommendation in the comments! Let's inspire the future together. Drop us a note at: hello@4xiconsulting.com 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact on the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee, or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Philadelphia | Seattle | Silicon Valley | Santiago | London | Tokyo

Doing the right thing is always the right thing to do - there are many worthy causes that rely upon businesses large and small to support them. We believe that volunteerism is more than just a nice thing to do but an imperative business initiative. How often have you heard sayings such as; “Volunteers are the heart of our organization – they are the backbone of what we do, we couldn’t do it without them.” It’s not only the millions of volunteers that every year give up their own time, freely, willingly, and with gusto to support their favorite causes but when organizations get behind them, leverage their resources, coordinate the masses, then that’s when significant impact can be achieved. “Over 1 billion people volunteer every year globally – with nearly 63 million Americans for a median average of 50 hours – that’s over 3 billion hours every year. Or, at say an average of $20 an hour, over $60 Billion in equivalent labor donated in the U.S. alone.” Many organizations support philanthropy in many different ways, supporting causes that align with their goals and values, donating time, cash, resources. Giving employees paid time off to volunteer, matching donations, and fund-raising initiatives – there are many ways to support these causes – cash equivalent investments of course, but support-in-kind is of equal importance. “But of course, volunteerism is not just preserved to the United States, you only have to look at the humanitarian aid offered by the world following natural disasters throughout the world, no less so than the volunteerism and support being offered in conflict zones like Ukraine.” The support of the many for the few can not only be transformative in our fellow humans' time of need, but can also be a catalyst that supports camaraderie, a common cause, supporting and promoting the vision, mission, values, and purpose of an organization – and of course a feel-good factor too, of doing the right thing. It’s important however to recognize that it shouldn’t just be the company choosing the good causes, open it up to your employees – it’s likely may are already engaged in volunteerism – harness that, build momentum, show your support, and engage. Here’s a quick checklist for you to explore how you can engage your workforce in meaningful contributions and volunteerism: PURPOSE: Having established your organization's Purpose, Vision, Mission, Values, what organizations are aligned and complementary to your goals. SELECT: Select causes that you wish to support. Often fewer the better to channel and optimize your resources. These may be global, national, regional, or local good causes. STRATEGY: Create your strategy of ways you can help including a combination of cash, time, and resources in kind – there are many ways in which you can help. ENGAGE: Connect with your shortlisted organizations and work together to identify how your organization can help them. What types of support will benefit them the most? PROGRAM: Create a program for the coming year – fundraisers, volunteer days, donation drives, other ways your business can help such as employment assistance. PROMOTE: Now you have the plan, ensure that the program is promoted and communicated regularly with your teams – in meetings, newsletters, in external communications. CELEBRATE: Make sure that you share the success stories both internally, and externally – this will help you garner greater buy-in, support, and of course the feel-good factor. MEASURE: Beyond the feel-good factor, there’s nothing more powerful than understanding (and sharing) the impact of your efforts. No matter how big, or how small, we can all do the right thing by supporting the great causes that exist in this world – the hungry, the poor, and the homeless. For veterans, those suffering from depression, or drug abuse. For those that are subjected to, and are the victims of violence or violent conflicts. For the planet, our elderly, our children – whatever your chosen causes, let’s get together, rally our resources, and do the right thing because we know it’s the right thing to do. “Throughout my career I have volunteered for various causes – from adult education in the UK, to Play Rugby USA – a charity to get underprivileged kids into sport. For the past 10 years or so, firstly whilst on the Board of the British American Business Council, supporting Raphael House – a shelter for homeless families in San Francisco. Raphael House is about Dignity and Respect and is focused on Inspiring Families and Illuminating Hope. Painting, decorating, cleaning, clearing, planting herb gardens, cooking and serving the families dinner, seeing them dining together, appreciating their “home cooked” food, in safe and comfortable surroundings. With the Aramark Building Community, we built a collage map of the bay area, and the following year, a mosaic on the rooftop garden – both sit proudly for all the families to see and the love, care, and support from the community. All of this work has helped me with balance, perspective, and hopefully a better person, and leader too.” – Simon Elliot, Managing Partner, 4xi Global Consulting & Solutions Raphael House of San Francisco is a shelter for families homeless as a result of economic hardship. Since 1971, Raphael House has been looking after families in San Francisco and the Bay Area, getting them back into work and stable housing. Raphael House is a 100% community-supported organization with an unmatched 85%+ success rate. Inspiring Families. Illuminating Hope. This year, 4xi is helping to raise funds for the Raphael House 50th Anniversary, and thanks to all of your support, we’re well on our way to achieving our $5,000 goal. Please help us support this wonderful cause – every little bit counts from as little as $10. Please consider supporting us on our JustGiving Page National Volunteer Month: A quick history National Volunteer Month is held in April every year. It’s a month dedicated to promoting and celebrating volunteerism. Nonprofits often have special projects or volunteer appreciation events during this time. National Volunteer Month and Week aren’t new. Canada led the way by celebrating National Volunteer Week in 1943 to recognize the contributions of women on the Home Front during World War II. Celebrations dropped off after the war, and then interest resurged in the late 1960s and early 1970s. The April week of recognition was made official in 1990. National Volunteer Week debuted in the United States in 1974 and has continued to grow every year since. In his proclamation declaring National Volunteer Week, President Richard Nixon urged all Americans to observe the week by seeking out a volunteer opportunity. He also called upon all communities to “recognize volunteers by observing the week with special ceremonies to honor those who have given countless hours for the betterment of our communities and the American way of life.” Since then, individuals, offices, schools, and teams volunteer their time during this month to make the communities where they live and work, better. If you're interested in learning more, please reach out to us at hello@4xiconsulting.com or you can subscribe to our BLOG below - 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Philadelphia | Seattle | Silicon Valley | Santiago | London | Tokyo

The proposed SEC climate disclosure rule, announced last week, will do two things for certain: 1. Provide consistent guidance to companies on what to report and how, including a minimum level of climate-related goals and reporting, and; 2. Provide comparable data to shareholders and analysts. Comparable climate risk and Greenhouse Gas Emissions (GHGe) data have been missing from otherwise ambitious corporate commitments. For smaller companies, the rule won’t directly affect them, but non-disclosure may hurt them in the court of public opinion, and institutional buyers of their services will certainly be calling on them for data. We are still years away from being able to compare whose plans are solid, and whose plans are lackluster. This is a golden opportunity for companies to evaluate where they will stack up and set up internal mechanisms to be best of class when their data are actually reported. (1) Companies will have to detail the impact of weather-related risks on their bottom line, and which properties and operations are subject to those risks. They will also have to disclose “transition” risks, such as; How easily might a company adapt to a less-carbon-intensive economy, or insulate its business from physical risks? The proposed rule makes phased-in climate disclosures mandatory, including Scope 1 and 2 GHGe for all companies, and material Scope 3 GHGe for the biggest corporations. (2) Companies will have to provide data about any climate goals adopted, their methodologies, deadlines for achieving them, and how goals will be met including if they use carbon offsets or renewable energy certificates. Are you ready? Our Innovation Partners at vranda have a tool to help you get there and, more importantly, help you decide which path to take. But even if the new SEC disclosure rule is adopted, as expected, it is only a first step. It doesn’t prohibit emissions or set limits, nor does it require GHGe reductions from companies. It doesn’t require disclosure of social or governance goals. The rule simply ensures the reporting of climate progress. "As many have said, sunlight is a great disinfectant. It’s hard to imagine that the new climate transparency required by the SEC won’t make a big difference in getting laggard publicly traded companies to act, and to provide a new bar for those already taking steps." Generating a true Race to the Top may be the best impact of the new rule. FOOTNOTES (1) The announcement ushered in a 60-day period of public comment, which will culminate in a final version, expected in December. The largest public companies would start reporting in 2024, and the smallest in 2026. In other words, Unlike directives, and other policy guidance from the EPA or other Federal agencies, the SEC is quasi-independent, so their rules are less susceptible to change with the political winds. This guidance is here to stay. (2) Scope 1 refers to a company’s direct emissions from its own operations. Scope 2 are indirect emissions, such as from the electricity a company purchases. Scope 3 emissions are the indirect emissions from all other business activities—for example, emissions associated with suppliers and the emissions created by a vendor service provider.) Many environmentalists object to reporting Scope 3 emissions, since they have the potential of overstating action and success, and double counting since the service providers are reporting their own emissions. Where to begin? We're happy to support you with Sustainability Simplified©. Helene York is an environmental and sustainability supply chain expert, adding her talents in strategic sourcing on a global level to 4xi's capabilities. To learn more about Helene download her BIO, or you can contact Helene directly at helene@4xiconsulting.com 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact on the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Philadelphia | Seattle | Silicon Valley | Santiago | London | Tokyo

With a unique mix of client-side and service provider-side leaders, over years, the 4xi team consistently heard the frustrations of many of the lack of proactive innovation in the marketplace. That's what inspired us to create the Explorers Innovation Directory - a free resource of carefully curated, best-in-class meaningful innovation. We believe that each of our Innovation Partners makes a difference and creates an impact on those charged with delivering an elevated human experience for people away from home: at work, in education, at rest, and at leisure. Here's a summary of just a handful of our Innovation Partners, the difference they make, and the impact they deliver. We think they're pretty cool, and we hope that you do too! MyFieldAudits is an App-based platform providing operators of dispersed locations to gain access to real-time visibility. Imagine having access to quality and performance checks, audits, standards compliance, and site data from wherever you are, any time of day. OPTIMBUY leveraging decades of experience managing supply chains with multi-billion companies and applying the same science. An initial review of procurement practices will identify target savings levels that go straight to your bottom line. Mashgin is the world's fastest self-check-out system up to 4X faster than that of traditional point of sale. Using Computer Vision and AI technology, Mashgin reduces lines, increases transactions, and overall sales, whilst at the same time reducing cashier labor. "Constant, proactive innovation is the lifeblood of businesses today. It's the difference between standing still and falling behind - keeping ahead of customer and consumer expectations of constant evolution, enhanced service, and an ever increasing pressure to deliver convenience, and impact." - Simon Elliot, Managing Partner, 4xi Global Consulting Biosyn Solutions has developed an ingenious patented solution that creates FDA and WHO approved sanitizers into a soluble format that not only reduces transportation, warehousing, and storage but also reduces carbon footprint and cost too. Zan Compute also provides visibility but through the Internet of Things. Zan's Artificial Intelligence platform is sensor agnostic and can aggregate data from multiple sources to create advanced notifications for building services operations to predict foot traffic, occupancy, and facilities services resource planning. ANTOS Environmental will analyze current waste management performance, create a plan to improve performance, redirect waste to the correct channels, educate, measure, and monitor sustainability impact, and at the same time deliver cost reduction. For more on any of these Innovation Partners, click on the links that will take you to their landing pages, or if you're interested in learning more, then reach out to us at hello@4xiconsulting.com You can explore the full Explorers Innovation Directory HERE. 4xi: Inspiring a brighter future, together. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Philadelphia | Seattle | Silicon Valley | Santiago | London | Tokyo

Welcome to 4xi's latest team member, Brittney Van Matre, her focus is to help clients create innovative work experience strategies with wellbeing at the core. Brittney Van Matre is a work strategy and experience expert, adding to her talents, she is also a coach and emotional intelligence facilitator, helping individuals and teams unlock meaning, purpose, and connection in their work and life. She is available to offer support on a consulting basis for individual projects and ongoing expertise. Introducing Brittney Van Matre Brittney has moved into teaching, coaching, and independent strategic advisory work after 17 years of management experience, including nearly a decade at Nike in the consumer and employee experience space, most recently as the Director of Strategy and Business Operations for Nike Workplace Design. She is now sharing her expertise widely as companies look to reemerge in a post-Covid world and build holistic employee experience strategies with wellbeing at the core. Prior to Nike, Brittney spent four years in management consulting at KPMG where she worked across a variety of industries leading engagement for clients such as Microsoft Online Services, US Department of Energy, Precision Castparts, Flir, and Washington Mutual Bank. As the Director of Workplace Strategy and Experience at Nike, Brittney authored the Nike Workplace Experience (NWX) strategy for the Nike Americas region including Nike World Headquarters, Nike New York, Nike Los Angeles, and Converse locations touching over 25,000 employees. Brittney co-authored the Nike Workplace “Return to Home Turf” strategy covering the end-to-end Covid reemergence process, timelines, and strategy. Brittney’s knowledge of experience and strategy comes from having spent nearly six years in both the CX and EX space at Nike, first in CX creating best-in-class digital and physical consumer experiences at retail using the principles of human-centered design. She worked with some of the world’s largest retail accounts including Dick’s Sporting Goods and Deichmann Group Germany. This eventually led to a role in Nike Employee Experience, leveraging the same ideation and innovation to create unforgettable employee experiences. Beyond her corporate career ventures, Brittney has a strong entrepreneurial spirit that has led her to create both Lead Awake and Nature120 (forthcoming!). These projects have informed how Brittney focuses her work. She leads with innovation at the heart of all she does, injecting new ideas, arriving at creative solutions, and asking the right questions at the right time. Alongside her professional career, Brittney is passionate about personal transformation. Drawing from personal experience and with deep gratitude to the teachers and experiences that have impacted her, she focuses on helping others bridge their inner and outer worlds finding wholeness in themselves and their work. Brittney engages in 1:1 coaching as well as facilitating transformational team experiences. Her bespoke workshops focus on topics such as psychological safety, mindfulness, emotional intelligence, self-awareness, stress management, resilience, leadership, motivation, and flow. Born and raised in the United States and having lived abroad in Europe for several years, she carries a worldwide cultural perspective, an adventurous spirit, and a deep commitment to expanding human freedom. Brittney holds bachelor degrees in accounting and information systems from Washington State University. She is a certified meditation teacher (MTT300) and a certified facilitator with the Search Inside Yourself Leadership Institute, born at Google. She holds an Ecopsychology graduate certificate with Pacifica Graduate Institute and is in the process of getting her master's degree in Jungian and Archetypal Depth Psychology, also with Pacifica Graduate Institute. Beyond these formal pieces of training, Brittney has also completed two mindfulness-based stress reduction training sessions with the UMASS Center for Mindfulness, graduated from the Power of Awareness Meditation Training, and the Mindfulness Daily at Work training with Jack Kornfield and Tara Brach, two of her favorite teachers. Welcome on board Brittney, and here's to getting Up Close & Personal. Q1: Where do you live? BVM: Portland, Oregon Q2: What was your journey to 4xi? BVM: My journey to 4xi was serendipitous! I left Nike in June of 2021 to pursue my entrepreneurial ventures and ended up with Search Inside Yourself Leadership Institute, serving as an in-house strategic advisor helping craft a vision for their forthcoming for-profit arm. Following that engagement, I decided to focus full time on my own pursuits, one of which included work experience and strategy consulting through the lens of wellness and wellbeing. I began posting articles and ramping up my networking activities on LinkedIn, which led me to Simon. I breathed a breath of fresh air when I read his profile: “I have had the opportunity to, and am passionate about making a difference, creating impact. I believe in the power of human potential.” It seemed like a perfect fit. I reached out and the rest is history. Q3: Why is wellness and the human experience at work so important and how can you make a difference? BVM: Frankly, it’s a necessity. The Millennials alone, who make up the majority of today’s workforce, have lived through major advancements in technology, 9/11, a global pandemic, two economic recessions, political upheaval, racism, sexism, and now, war, all before the age of 40. These are enormously volatile times, physically, emotionally, psychologically, cognitively, and personally. The statistics have become alarming, and leaders must act. We spend such a significant amount of our lives at work, it must become a place of belonging, nurturance, healthy challenge, creativity, and wellness. With my background in strategy and experience combined with my education in psychology and emotional intelligence, I am focused on helping companies build holistic, human-centered workplaces. This includes everything from physical environments rooted in serving diversity, purpose, and wellbeing, to digital connection hubs, to establishing programs and learning opportunities to build belonging and self-awareness, and emotional intelligence. Q4: What are the most interesting innovations you see in the market today? BVM: Advancements in digital mental health have been awesome to watch unfold. Big players like Modern Health, BetterUp, and Spring Health are doing a lot of change the landscape and narrative around mental health care and support, also at work. I am equally intrigued by smaller players such as Nirvana Health, Sesh, and MindFi competing for market share. Beyond mental health-specific platforms, there is a lot happening in the digital tools arena helping employees better manage stress, engage with one another, and prevent burnout. Platforms such as: Culturly: automation of team mood check-ins and culture processes, supplemented with online/live events. Yerbo: preventing burnout through employee check-ins and team dashboards to track morale. ThinkLadder: Mental wellness focus using slack notifications and moderated chat groups Café: YCombinator startup that offers ways for employees to schedule real-life interactions based on locations. And lastly, Salesforce retreat center is the pinnacle expression of wellness in the physical form. So exciting to see this new wave of real estate investments in the experience space. Q5: What was the most amazing wellness experience you’ve had? BVM: My wellness regime is a multi-faceted approach. That is the think about true wellbeing, it is a verb, it is achieved over time and requires commitment and practice. Unfortunately, there are no wellness “quick fixes” out there. Companies must also adopt the same mindset – this is a process, a journey. I try to nurture all aspects of my being, cognitively through therapy, reading, writing, learning; physically through exercise, yoga, and being outdoors in nature; socially and emotionally through connection with friends, family, and group experiences; and lastly, spiritually through meditation, rest, and creativity. Q6: What are the top 3 pieces of advice you would offer to our readers with regards to improving their approach to wellness? BVM: Number 1: Think holistically. As I said before, wellness is not a check-the-box exercise. It goes far beyond a standard total rewards package. Well-being touches all aspects of one’s inner and outer life. Number 2: Think innovatively. Stretch the boundaries, try new solutions, and take a fail-fast approach. Vet a list of options, find new startups in that space, and pilot partnerships with smaller subsets of your workplace population. We must begin to think as innovatively about wellness as we do about things like marketing and product design. Number 3: Do your research, listen to your employees. Do focus groups, talk individually, conduct regular surveys – there are so many ways to find out what your people need, want, and desire. Build your wellness initiatives around listening to your employees. Q7: What is your favorite vacation destination and why? BVM: I would have to say anywhere in the east – Bali, Vietnam, Hong Kong, Sri Lanka, and Nepal have been some of my favorites. I am swept away by the food, lifestyle, and culture. I think I was from the east in a past life! Q8: If you could change one thing, anything, what would it be? BVM: Nothing. All events, good and bad, have been orchestrated for my best interests and ultimately, my growth. Q9: What are your passions and why? BVM: I have a growing passion for mental health and reconnecting humanity with nature. I believe most of the problems we are collectively experiencing stem from our disconnect with the more-than-human world. Growing our connection to our inner and outer nature is potentially the most powerful thing we can do at this time on the planet. Thanks, Brittney, so nice to get to know you, and welcome to the 4xi family! 4xi: Our strength is in the power of our collective To learn more about Brittney download her BIO, or you can contact her directly at Brittney@4xiconsulting.com. 4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure. We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success. We work with corporations, service providers, and innovators: Strategic Advisory Design4Life©: Environmental, Physical, and Experiential Design Global Amenities Strategy, Design & Operations Human Experience: Customer (CX) & Employee (EX) Training & Development TRUE NORTH©: Strategic Partnership & Growth Explorers Innovation Directory: Gateway to Innovation Sustainability Simplified©: Supply Chain & Innovation Market Research Reports & Benchmarking 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Orlando | North Carolina | Philadelphia | Seattle | Silicon Valley | Santiago | London | Tokyo