COVID-19 has served as an asteroid to our restaurant industry, with one of its largest impacts resulting the rapid acceleration of consumer preference for online ordering and delivery. While we all hold hope for a resurgence in the popularity of on-premise dining, the restaurant business in the early part of this decade will look much more like this “new normal” than the pre-COVID restaurant world. If you find yourself on the fence or reluctantly 'sticking your toes in the water' with delivery, here are a couple of eye-popping numbers from earlier this summer: - 60% of U.S. consumers order delivery or takeout at least once a week. - 31% now use third-party delivery services at least twice a week. As many in our industry struggle for survival, some concepts - big and small – have acted nimbly to thrive in this unsettled environment. As someone who has helped facilitate healthy sales and profits during this time, here are my top three considerations toward delivery success. 1. Be the Concept You Want To Be Online ordering and delivery provide an opportunity to expand or contract your concept and menu to a version that attracts the most customers and attains the highest profitability. As evidenced by the ghost kitchen movement, we can even be a totally different concept. Delivery and ghost kitchens extend freedoms to us to address additional customer need states and operate in additional dayparts than our brick-and-mortar locations may have previously served. If you want to stretch your concept to add revenue, look first for what you can do within your existing labor model, equipment package and ingredient portfolio. This is a great opportunity to test items and ideas. Make sure you’re measuring results promptly and ready to make adjustments. While stretching is possible, conversely, don’t feel that you must offer your full menu online. If you have items or categories that are unpopular, difficult to execute, lack portability or present an unhealthy profit compared to others, consider not offering them on the menu. When it comes to cooked items, ensure they hold, travel and/or reheat to put your best foot forward. For many consumers, the experience they have with their delivery order may be their only impression of your brand. 2. Be Popular, Unique AND Profitable There are a massive number of potential online delivery customers every day and a seemingly infinite number of alternatives for them to choose from. Brands that are not widespread or extremely well-known, must achieve three things in order to compete online: Your listing must inspire customers to visit your menu Your menu should compel purchase on first sight, and The ordering and dining experience needs to inspire repeat business and a spot in customer ordering rotation. Balance items of high consumer demand with your unique take and quality proposition. Many will choose to participate in crowded categories that offer a huge volume of potential customers but bring a large number of competitors as well. In crowded categories, you must find a way to stand out. Highlight your signature items and bring them front and center. Make your burrito, burger or chicken parmesan unique and memorable and ensure your photos are more enticing than those of your competitors. Alternatively, choosing to stand out in a focused, under-served category can have big upside potential, but comes with the risk of not attracting enough business and revenue. If going this road: 1. Ensure there is enough customer demand to meet your revenue and profit needs, and 2. Make sure you can confidently say your product is fantastic. If you can appeal to enough of the customer base, you are more likely to drive trial and gain repeat business. Customers are less sensitive to item pricing in online meal purchasing. Price your offerings at a competitive level that also reflects the increased costs of delivery. Make sure to include options for customers to personalize their items by adding extras, sides and beverages. You’ll be surprised at how many double burgers with bacon and avocado you’ll sell. Much the same labor goes into preparing each order, so explore elevating check average through things like bundles or combos. 3. Treat Delivery Companies as Partners Meal delivery companies are often portrayed as parasitic predators taking advantage of the restaurant industry. This is fundamentally false. These companies are focused on the same purpose as most restaurants: offering customers the best options at competitive pricing, while differentiating themselves from competitors to maximize their revenues and profits. Allowing others to handle the logistics of delivery management enables your team to focus on accurate, fast order fulfillment for delivery orders and providing great experiences to our precious dine-in, takeout and outdoor diners. The market share and strengths of each of the big four delivery companies (DoorDash, Grubhub, Uber Eats, and Postmates ) vary widely by geography. Choosing the right partner requires understanding your market(s) and doing some alternative modeling. For some brands with strong awareness or heavy regional presence, it may make sense for your brand to focus on one “exclusive” delivery partnership and negotiate better rates or other benefits. For many others, you will want to open the gates for customers to enter your menu from multiple platforms. When determining the preferred partner(s), there are a lot of variables beyond commissions to be considered. Marketing tiers, enhanced search, prep times and delivery radii and service times are just some factors that can heavily impact your customer exposure and purchase rates. Now is The Future While these are certainly turbulent and less than predictable times, we can be sure that the restaurant business model has been forever changed. Succeeding in the online ordering and delivery world requires bringing together the right concept, menu, pricing and presentation, as well as maximizing delivery partner relationships. Taking a strategic and nimble approach enables companies to not only recover lost revenue, but to also ensure your business is optimized for whatever the future may hold. ------------ Contact Sean at 4xi to learn more on how we can help you navigate this labyrinth and optimize your approach and presence to online ordering and delivery. Sean Reiter Consultant, Online Delivery & Revenue 4xi Global Consulting & Solutions Sean is a 30+ year restaurant professional hailing from the San Francisco Bay Area. Having held senior positions in well-known restaurant companies, he has spent the last decade helping restaurants solve the conundrum of establishing new areas of profitable revenue through online ordering and delivery platforms, delivering real value and impact to clients. To learn more about how we can help you, visit our website at www.4xiconsulting.com, email us at Hello@4xiconsulting.com or you can contact Sean directly at SeanReiter@4xiconsulting.com ------------ 4xi Global Workplace Consulting & Solutions provides a range of services to support Corporations, Service Providers, Innovators, and Accelerators to navigate the world of work. Inspiring the future of work, together. 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Los Angeles | North Carolina | Santiago | London | Porto | Tokyo

Gary Mackay Regional Consultant LATAM, 4xi Global Consulting Founded in 1541 by Spanish conquistador Pedro de Valdivia as Santiago del Nuevo Extremo (‘Santiago of the New Frontier’), the city is nestled under the serenity of the towering Andes Mountains and is today a bustling and vibrant city full of opportunity and home to a multitude of Chilean and global companies. With a population of nearly 19 million and a GDP of $294 Billion, Chile is ranked by the World Bank as a high-income economy and is considered one of Latin America’s most prosperous nations leading the way in terms of competitiveness, income per capita, globalization, economic freedom and low perception of corruption. That said, Santiago is a tale of two cities with high economic inequality as evidenced by recent social unrest and followed by the impact of the global pandemic hitting Chiles poor harder than those in more privileged areas. With an average net salary of just over $16,600 per annum, still, one percent of the Chilean population lives on less than US$1.90 a day. Nevertheless, that is still 180,000 people but comparative with neighboring countries including Uruguay, Argentine, and Brazil. Chile ranks high in terms of global competitiveness and number one in Latin America well above the likes of Brazil, Mexico, and Argentina. It is also recognized as a country that is relatively easy to do business when compared with other countries in the region. Dominated by the mining of mainly copper, and lithium, Chiles predominant industries include agriculture, fish processing, iron and steel, wood and wood products, transportation equipment, cement, textiles, and business services. Mining represents nearly 60% of all exports with the manufacturing sector accounting for 34% mainly in food products, chemicals, and paper products. Nearly 14% of the workforce work in agriculture, Chile is the world's second-largest producer of salmon, forestry at over 13% is one of the major exports, wine continues to grow as consumers widen their appeal for quality at reasonable and competitive prices. The service industry continues to grow with many international companies located in Santiago. Technology firms from Microsoft, SAP, IBM, and Nokia. Professional services from EY, Deloitte, and PwC. To the ubiquitous Amazon, and mining conglomerate BHP to name but a few. Chiles own Banco de Credito, LATAM Airlines, and Santiago’s Universities are also major employers in the city. Over recent years, Chile has focused on developing homegrown tech talent and attracting global tech companies to what some have termed as Chilecon Valley. Here are some of the moves designed to stimulate and potentially simulate the foundation of global innovation in California. Seed accelerator Start-Up Chile has been a huge success and has benefited more than 1,960 businesses to date. This publically funded program launched in 2010 to help promising young businesses grow, provides them with equity-free grants of not less than 10 million pesos and also provides working visas for foreign nationals. To date entrepreneurs for more than 79 countries have been involved with the Start-up initiative. First initiated by Nicolas Shea, a Chilean businessman with the aim of speeding up the economic and social development of the country the program has been a huge success and has been replicated in more than 50 countries around the world. It is currently valued at $2.1 billion USD in Chile and has a retention rate of 47%. Education As with Silicon Valley, Santiago has a robust connection with and availability of higher education and uptake. Nearly 90% of high school students successfully enroll in a university in Chile, in 2017, this ranked the 5th highest in the world. With some 32 universities, students have plenty of choices to meet their demands for higher education. Chile has some of the best universities in South America, ranked in the top 4 on the continent, with the likes of the Pontifical Catholic University of Chile, Universidad of Chile, and Universidad de Santiago Chile in the lead. Entrepreneurship Chile’s more traditional conservatism has in recent years given way to a surge in budding entrepreneurs choosing a career as an entrepreneur above more traditionally risk-averse channels. The high level of education, travel, and work experience with global organizations both in-country and elsewhere has fueled the ambition of the latest generation of business leaders. The start-up portfolio in Chile is now valued at over $1.5 Billion. “About half of the total early-stage entrepreneurship activity in Latin America takes place in Chile. The country’s entrepreneurial ecosystem promotes risk acceptance and product innovation.” Government Support Chile is making it easier for foreign entrepreneurs and investors to take part in Chile’s startup ecosystem. The government has introduced a tech visa that allows tech talent to acquire a visa in just 15 days. This visa is attracting foreign talent and helping to further position Chile as a leading global technology capital. The government-backed Start-Up Chile program offers equity-free grants up to $40,000 has attracted technology entrepreneurs from all over the world. The government also gives one-year visas to those who want to continue developing their startups in Chile. The Start-Up Chile program offers mentoring workshops, co-working spaces, and access to investors. The government’s public investment laid the foundation for a growing culture of entrepreneurship. Startups that have completed the program have also generated more than 8,500 jobs, with more than 50% of those staying in Chile. Innovation Eco-system According to the Global Innovation Index, Chile ranks first in LATAM for innovation investing more in research and development than its contemporaries in the region. This spending by the government is spurring innovation through investments in startups and loosening restrictions for larger companies looking to penetrate the Latin American market. Chile is also ranked 14th for the number of firms created each year. FinTech Driving Change The implementation of mandatory electronic invoicing in Chile has made doing business and dealing with taxes in the country much more efficient. There are many benefits of electronic invoicing, including the ability to optimize cash management, minimize risks, improve real-time traceability, improve data quality, access and accuracy, as well as reduce complexities with trading partners in other countries. This policy change has spurred Chile into a leader in electronic invoicing and in the FinTech space. S-Factory for Women The S-Factory is one of the only acceleration programs in Latin America that promotes technology startups led by female founders. S-Factory is a pre-acceleration program for startups led by female founders. There are two batches a year with 20-30 companies in each batch. Female founders receive training, mentoring, and approximately US$15,000 in equity-free funding to help get their projects off the ground and build their MVPs. Affordability Then, unlike Silicon Valley, the cost of living is a fraction of its forefather in California making it much easier to live, survive, recruit, and retain talent, and thrive. There are many lessons to be learned from how Santiago and Chile is leading the way in LATAM and building a culture of success. “For global organizations, LATAM represents a great opportunity to access a highly educated workforce but often need help navigating the nuances of politics and culture.” Gary Mackay, 4xi Regional Consultant for LATAM has lived in Santiago for the past decade and can help your organization navigate your journey not just in Chile but across South America. Gary has a wealth of experience globally in business and industry, mining, and remote sites, and helping organizations navigate the labyrinth of opportunity in LATAM, including: Gathering insights and exploring opportunities Regional and local support with existing operations Making connections on the local level Helping organizations enter new markets Local leadership and presence “4xi Global Consulting through its strength and power of collective experience can help you navigate the unknown and explore new horizons.” To learn more about how we can help you, visit our website at www.4xiconsulting.com, email us at Hello@4xiconsulting.com or you can contact Gary directly at GaryMackay@4xiconsulting.com ------------ 4xi Global Workplace Consulting & Solutions provides a range of services to support Corporations, Service Providers, Innovators, and Accelerators to navigate the world of work. Inspiring the future of work, together. 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Los Angeles | North Carolina | Santiago | London | Porto | Tokyo

Creating an inclusive and connected company culture. Rungway is a platform for your people to have their voices heard, with the safety of anonymity. A place for everyone to feel connected, wherever they work. Amazing things happen when advice and mentorship can flow freely. All too often, barriers in our organizations block this advice, whether geographical borders, not having easy access to people beyond our team, not feeling comfortable speaking up about sensitive topics, or lacking the courage to ask for help. COVID has disrupted how we support and connect with our people making company-wide advice flows even more difficult than ever before. 4xi Global Consulting is excited to announce that we are partnering with Rungway. Rungway has created a platform that creates a psychologically safe space, allowing leaders to understand what their people are really feeling and give them the opportunity to react and adapt core business initiatives and policies. Accessed via the app or web, individuals on every rung of the ladder can post questions on their company Rungway platform with controlled anonymity, enabling them to access the experience and support of the whole organization - no matter who or where they are. Management can easily share advice and role model company values, surfacing unique insights around culture, gender, inclusion, and collaboration. By transforming how employees share advice and engage with the management, staff perform at their best because they feel heard, understood, and valued. Changing the work experience for good and inspiring the future of work lies at the heart of Rungway's and 4xi's shared vision and ethos. “During lockdown, our platform has surfaced powerful themes and given management teams the opportunity to spark new conversations. Organisations who adapt and communicate in new ways will gain a significant competitive advantage, and we're delighted to be partnering with the 4xi team to grow our reach and to innovate new products and services together." - Julie Chakraverty, Founder & CEO of Rungway The new work experience will be defined by how we connect with and inspire our colleagues remotely, having the opportunity to speak up and ask for advice, and successfully transferring company values from the office to people’s kitchens, living rooms, and home offices. Join us and Rungway’s CEO, Julie Chakraverty, on September 30th for a webinar event on “Why bad is stronger than good”, and learn the psychological strategies to keep your workforce feeling safe and motivated during these uncertain times. Register for the webinar for free here. Look forward to joining the conversation! ------------ 4xi Global Workplace Consulting & Solutions provides a range of services to support Corporations, Service Providers, Innovators, and Accelerators to navigate the world of work. Inspiring the future of work, together. 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. San Francisco | New York | Los Angeles | North Carolina | Santiago | London | Porto | Tokyo

WORKTECH ACADEMY Simon Elliot Imagine taking a crystal ball and describing what a typical day in the life might look like 20 years from now. Simon Elliot of 4xi Global Consulting sets out some optimistic possibilities… Paulo and his wife Adanna have moved into Waterford Oaks Community, a former shopping mall in the suburbs of Los Angeles. The big box stores are long gone, replaced with apartments. Both Paulo and his wife are in marketing. They chose Waterford Oaks as it was building a like-minded community with all the attractions and amenities that apparently marketing folks were attracted to. Paulo was a little cynical at first but now, after two years living there, they are really enjoying it. Both of them used to work for corporations, Adanna at a film studio and Paulo in a bank headquarters located downtown. Monday to Friday, every week, in opposite directions, two cars, and two-hour commutes each, every day. Now, they work for several organizations, remotely, focusing on what they do best and, thank goodness, no need for that mindless commuting anymore. Life had gotten so much better since moving. Breakfast overlooking the orchard Paulo grew up in Brazil, he was in his early teens during Covid-19 and the country lost too many lives to the virus. His parents managed to get out, to San Francisco and to relative safety. Adanna was born in Kenya, East Africa; they met at college. They finish off breakfast overlooking the orchard and gardens below that used to be the Macy’s car park. They both check the Community App that helps them manage their life in the community, appointments, calendar, connections, and all the Internet of Things dotted around Waterford Oaks. They head downstairs, hop onto their mountain bikes and out on the trail that weaves around the property, past the lake where the cinema complex used to be, Paulo heading to a meeting at the newly built Kimpton Hospitality Suites, and Adanna off to the community leisure centre for a swim and a massage treatment. Most of their business is done over video conferencing nowadays. After Zoom’s rise during Covid-19, the company developed hologram meeting technology that was almost as good as face to face without the time and cost of travel. Boutique community centre This boutique hotel and conference centre is a great place to hang out and meet with visitors if they are in town. It is part of their community now, a refreshing alternative to working from home or in one of the many coffee shops and work zones in the community. This is where friends and relatives stay when visiting; they hold parties there; Paulo and Adanna actually had their wedding reception there. After his meeting, Paulo has a couple of appointments – one via WebEx with his physician, then online with his optician – before meeting Adanna for lunch. The brains of the community have matched their group’s needs with appropriate amenities. Today, they are having lunch at the Farm Shop, a cool, scratch kitchen with a local ingredients kind of vibe. They are meeting with a couple of friends they’ve met in the community, both marketeers, who moved down from Denver to Waterford Oaks for the same reasons. There is one community for Professional Services with its own theatre and opera house. One for Gamers that includes a skateboard park and amusement park look and feel. A Social Media community outside San Francisco with an eclectic mix of global cuisine and funky looking boutiques. Paulo was skeptical at first, but he now realises that they are spot on. Apparently, there are also company communities too. General Motors and Ford have one in Detroit, Apple built one wrapped around its flying saucer HQ, and Nike has built a huge community and playground around its HQ in Beaverton, Oregon. ‘Waterford Oaks is a completely curated community focused on the needs, wants and aspirations of its residents…’ A lot has changed though since the 2020 pandemic. Meat is now a treat, maybe once a month, the rest of their menu is plant-based and far healthier. The average weight of individuals has reduced by 20 percent over the past 20 years, and the positive impact on the environment is reversing the negative trend built up over several decades. Flying days are over Paulo doesn’t miss the commute or business flying. In his first year at the bank, he flew over 100,000 miles with American Airlines to get the dubious reward of Executive Platinum and accumulate over a million Hilton Points staying in places he had no desire to be. He recalls a trip to Europe at the breakout of COVID-264, returning and surrounded by passengers through immigration, all with masks, coughing and spluttering. The very thought makes him shiver. They have got rid of their two cars, they don’t need them anymore. As part of their community dues, there is a small fleet of Teslas to use anytime they want such as an occasional road trip treat to the countryside or up the coast. That is more for nostalgia, if they had to be anywhere they would get the Air-Taxi, an autonomous flight vehicle from the community’s Sky-Port that could get them anywhere in the LA area in around half an hour or less. That said, they tend to stay in the community – after all, there is everything that they need here. Self-sufficient in a crisis Paulo works with a company that struggled during the last pandemic. They were over-leveraged with debt and revenues halved. They got swallowed up and are now trying to reimagine their business model – Paulo is helping them with that. That’s what he’s good at and enjoys doing. He likes that about his new life – doing the things he enjoys the most and avoiding the things that he doesn’t like. His other main project is for a real estate owner with a 50-floor building in Manhattan, a former bank headquarters. They are doing the same thing and turning that into a Financial Services Community based on the same model as Waterford Oaks. He likes that too. Created out of the pandemic crisis, these communities are insulated, self-sufficient, and in the case of any future breakout, manageable from a disease control perspective. Residents have regular check-ups, computer vision sensors for body temperature, and constant monitoring of waste and water, acting as an early warning signal of potential disease. In case of an outbreak, the community just locks down to support itself in isolation with all the amenities required. ‘There are some stores, less out of necessity but more for the experience…’ There are some stores, less out of necessity but more for the experience – boutique, local, and a few pop-ups. Adanna has clubbed together with some friends and they are making Kenyan jewelry, selling it online but also leasing one of the pop-ups for a couple of months at a time to get real customer feedback. Drone deliveries arrive near the Sky-Port throughout the day and are delivered to the door by an army of Soft Bank robots who also act as concierge, way finders, meal delivery and security, even cleaners, all in one. Adanna is cramming in a Master's degree at the University of California, which has a micro campus on the community site with state-of-the-art technology and learning opportunities. Although they didn’t start a family yet, Bright Horizons runs a pre-school, and there is both a middle and high school learning hub. Bricks and mortar schools are a thing of the past. Just like in business, universities have focused heavily on creating an immersive virtual campus experience through the new Facebook platform. They are also producing movies, documentaries, and TV shows as ways to engage the students through content. There is plenty of choice at Waterford Oaks and all they could ever need – an 18-hole golf course, a swimming pool, leisure club, tennis courts. The Community Committee puts on events throughout the year. Dining and social options abound with rotation restaurant options coming and going to maintain variety and the old staples being voted in to stay. There are options for breakfast, for lunch, dinner, cocktails, a pub, and to replace the now long-gone movie theatres, an old fashioned monthly outdoor movie show, and concerts in the square. There is also a minimum wage for everyone in the community, including those service staff who are an important and fundamental part of the community. The US $75.00 an hour is sufficient for everyone to not only live at Waterford Oaks but also to thrive. Networking with the neighbours Yes, it’s more expensive than Paulo and Adanna’s old house, the community dues are a lot, but there are plenty of savings too as well as the ability to focus on work and gain more gigs by networking in the community. At their old home, they never even saw their neighbours, never mind socialising with them. And there were certainly never any business opportunities. This is just one scenario of what the future might look like. Could it really be like this? What is for sure, the future will change as a result of Covid-19. We are unlikely to return to how it was. The smarter organisations will use this crisis as a catalyst for change for the better – a  new way of thinking, working, and attracting and retaining top talent. For the full article visit the WORKTECH Academy website. ------------ 4xi Global Workplace Consulting & Solutions provides a range of services to support Corporations, Service Providers, Innovators, and Accelerators to navigate the world of work. Inspiring the future of work, together. 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

Discovering the unknown and exploring new horizons I first met Georgina Miranda ten years ago now, we were both on the Board of the British American Business Council, we were in San Francisco, it was our monthly Board meeting. Given my own not insignificant experiences of travel, of adventure, and business I don’t normally get overly impressed, but I was immediately taken in awe of the achievements of this young lady before me. As her first attendance in person at the meeting, Georgina gave the room a rundown of her latest adventures and her experiences in her failed attempt to climb Mount Everest. She went through a brief slide show, talked about her hopes, her fears, the pain, and the disappointment. Never mind her brave attempt and that she didn’t make it to the peak due to hypoxia, we were all left undeniably impressed and in awe. The next time I saw Georgina, a couple of years later, she had returned to the Himalayas and conquered the tallest mountain on the planet. She thanks her practice of mindfulness for her accomplishment. “Georgina is one of those rare people in life that you meet and simply put just inspires your socks off.” Today, Georgina is on her way to becoming one of only 15 women in the world to complete the Explorer’s Grand Slam—scaling the highest peak on each continent and skiing to the last degree of the North and South Pole. Just 3 expeditions remain. She’s done so to raise awareness around gender-based violence that plagues 1 in 3 women around the world. It is a combination of these personal achievements, Georgina’s spark, intellect and presence, and her business experience that she is able to bring value and drive impact with client organizations seeking to create a culture of equality, consciousness, and success with people and the planet front and center, and above all first. Georgina translates her personal journey, her passions, adventures, her trials, tribulations, and achievements into a business context that leaves an impactful and indelible impression. “The opportunity is ours to create and grow businesses that thrive in profit, impact, and wellbeing.” Georgina is a thought leader in the areas of mindfulness, organizational and leadership development, company culture, transformational change, JEDI (Justice, Equality, Diversity, and Inclusion), gender equality, investing in women to drive economic growth, employee engagement, wellbeing, and burnout prevention. She excels as a trusted advisor and coach across all management and executive levels. She is dedicated to the transformation of people, companies, and societies for their highest and best good. Georgina is a social entrepreneur, adventure athlete, international speaker, writer, transformation coach, consultant, mindfulness and energy practitioner, and founder and CEO of She Ventures - a social enterprise focused on the global advancement and well being of womankind. “Women are the largest untapped resource in the world. Given equal opportunities, women hold the key to being the largest contributors of positive economic, social, and environmental change globally.” Mind over Matter Georgina brings a wide range of experience and expertise to the world of the workplace and how to guide, build and thrive in a way that prioritizes the physical, mental, and emotional wellbeing of its people and positively impacts the planet - She regularly hosts mindfulness at work workshops to help make mental wellness and awareness a way of working at organizations around the world. People First At the core of any successful business are its people. Regardless of the problem at hand, people need to be at the center of the solution. Georgina combines her Corporate, Start-up, and Adventure experience when working with clients, providing a unique approach to business solutions. She has vast experience in management consulting for Fortune 500 companies globally. Strategy & Branding Georgina’s approach to branding and strategy aligns with her knowing that our excellence aligns with our Wild Truth. “Creating strategies and brands that just ‘sound and look good’ won’t get you very far.” Customers connect with authenticity and a “Why” for existence. She works with clients to answer the tough internal questions and threads the beautiful brand story from there. She partners with clients to ensure an implementation plan for any strategy or branding developed. Far too often beautiful plans sit on a shelf when not accompanied by an implementation and execution plan. Her forte is in Mission and Vision creation, alignment, and most importantly execution, helping companies and brands transform and come to life with an unapologetic truth and conviction. Transformational Change Georgina spent much of her management consulting career focusing on Transformational Change Initiatives within Fortune 500 Companies globally (technology, process, culture, and people). She partners with clients to make their intended transformation a success, while also guiding their people through the adoption process. Initiatives that do not have a strategy for overall adoption and engagement are the ones that struggle the most. The key to any major transformation is a shift in mindset. Much of Georgina’s work focuses on how we must shift our mind and energy to create lasting change from the inside out. “Our world is in a state of change, and keeping our people feeling secure and well during these times is critical.” Impact: Wellbeing It’s our time to arrive with full awareness in order to create a new world that is just, equal, protects our planet, and prioritizes our overall well being mentally, physically, and spiritually. To change the world, we must first change within. The opportunity is ours to create and grow businesses that thrive in profit, impact, and wellbeing. Georgina partners with clients on this journey of growing a conscious business and way of working that benefits the greater collective. Developing mindful and present teams is critical in this process. Learn more about her mindfulness at work sessions at Hello@4xiconsulting.com Executive and Team Coaching Georgina has helped clients develop and deliver customized coaching, workshop, and development programs. She is known for developing proficient, conscious leaders, entrepreneurs, and companies alike. Georgina’s compassionate, yet direct approach helps her excel as a trusted advisor and coach across all management and executive levels. “Georgina is unique in her principles, her experiences, approach, and delivery, her prerequisite: She works with clients globally and across all sectors but only those that do not harm people or the planet.” Georgina is a true Global Citizen, currently splitting her time between Denver and Porto, Portugal with regular stopovers across Europe and the United States, her original home base. Wherever your need globally, Georgina can help your business grow and thrive and transform. We are very proud and privileged to have Georgina join the 4xi team as our very own Explorer in Residence! For more information on Georgina and the 4xi team, visit our website at www.4xiconsulting.com If you would like to work with her or participate in an upcoming mindfulness at work session, you can email Hello@4xiconsulting.com ------------ 4xi Global Workplace Consulting & Solutions provides a range of services to support Corporations, Service Providers, Innovators, and Accelerators to navigate the world of work. Inspiring the future of work, together. 4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

If you’ve never heard of Mashgin before, I’m not surprised. They’ve been in the corporate dining industry for a few years but have only recently exited the famed silicon valley 'stealth mode' - intentionally maintaining a low profile to keep competitors off their trail. Mashgin uses AI, specifically 'computer vision' (the same stuff that’s in many self-driving cars) to quickly identify food and packaged goods for self-checkout. They’re able to ring up multiple items at once in about half a second, without needing to scan a barcode or any manual input - check out the video below: "I first encountered Mashgin when I was looking for innovation that would improve the customer experience. I went to see Mashgin in California and was sold immediately!" The success of adaptability, increase in throughput and the 'wow' factor for our customers enabled me to expand the product and work with Mashgin on continuous improvements. They were incredibly responsive and the outcome was increased sales, labor efficiency, and happy customers! Since then, Mashgin has expanded beyond business dining and into sports stadiums, healthcare, education, and even a few convenience store chains. "When people ask me why I like Mashgin, it is because it significantly improves the consumer experience while positively impacting the top and bottom-line." Customer experience is tied to customer perception and most people tend to focus on the worst part of their experiences. In a cafe setting, if there is a line and someone is in a hurry, they just turn around and find another option. Mashgin really helps to save that customer. And in the wake of COVID-19, the negative experience of lines is greatly amplified. A line is a crowd and masked or not, crowds feel dangerous. Now that customers need to keep their 6-foot social distance, this makes lines feel even longer. This is where Mashgin comes in - dramatically cutting down lines and improving the consumer experience. "Mashgin claims up to a 400% faster checkout process. In the world of instant gratification, speed is convenience." Mashgin is also a touchless self-checkout experience, allaying COVID-19 related anxieties that may accompany in-person checkout. Diners are able to quickly checkout without touching anything but their own food - opting to use a mobile wallet or employee card to pay without ever contacting the Kiosk. Making checkout touchless, effortless, and instant is a huge benefit to the customer experience. Now when customers think about their experience they remember the food and not the wait. And the bottom-line impact of that improved experience is substantial. Cafes that convert to Mashgin have seen overall sales increase by as much as 20%, and stay there consistently. So lines go down, sales go up, and it all happens while freeing up your cashiers and allocating labor to more valuable tasks. Each business's needs are different and you will no doubt assign cashiers to different tasks to what is most important for you. Regardless of what that may be, it’s going to add up to an even better experience for consumers. As an extension, Mashgin enables operations to become 24/7 driving top-line, profitability, and with little or no labor. And extended hours leads to better customer experience. "Put it all together and you have higher sales, better margins, shorter lines and wait times, and most importantly safe and happy customers." If you would like to learn more about Mashgin and how it can help transform your business, feel free to reach out and we can set up a call and a demo with the Mashgin team. Barbara Boden Managing Partner 4xi Global Workplace Consulting & Solutions ------------ 4xi Global Workplace Consulting & Solutions provides a range of services to support Corporations, Service Providers, Innovators, and Accelerators enabling them to navigate the world of work. 4xi is also Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. Inspiring the future of work, together. w: www.4xiconsulting.com San Francisco | New York | Los Angeles | Santiago | London

The post-pandemic world of work is set to look very different, but the need to recruit and retain top talent remains the same. How can companies come out on top after the crisis? As we navigate our way through Covid-19 and begin re-entry into the workplace, we need to ask ourselves how organizations can still deliver attractive and productive work experience to ensure they attract and retain their top talent. Many of the issues bubbling to the top during the pandemic are issues that may have already existed and just accelerated in this crisis. Being prepared to survive this crisis and come out operating better than before can be a reality if you plan it right. Here are three main pillars for surviving Covid-19: Liquidity: Cash is king and those that have it will survive and even thrive; those that don’t will fail or find themselves swallowed up by those that do. Nimbleness: Nimble enough to adapt quickly to either shutter up and weather the storm, change the business format, or chase new revenue streams. Agility: Reimagining the future and how businesses will operate going forward. Understanding this ahead of the curve is critical in building momentum and exit velocity. The first two of these pillars will be fundamental to survival; without them, sadly, many will have either folded or come under serious pressure. The third, agility, will be the secret sauce to coming out of coronavirus with an eye on the horizon. What we do know is that attracting and retaining the best talent to an organization is the lifeblood in order to continue to grow, innovate, and stay ahead of the competition. Those that are successful in this regard will outpace those that are not, but the game has changed in the ‘new normal’, raising many fundamental questions: Commuting: Once employees have experienced an extended period at home, then the likelihood of people opting to go back to their commuter routines is unlikely. The prospect of a two-hour commute five days a week is the equivalent of 2.3 years of your life during a career. Real Estate: With a pre-pandemic occupancy rate of less than 50 percent, real estate was already under pressure.  What do organizations do with their shrinking portfolio beyond Covid-19? Bricks & Mortar Retail: This was already under significant pressure from online retailers such as Amazon. Some retailers have been sufficiently nimble to strike a balance between online and offline, but many have not. Now they stare into the abyss. What becomes of this space? Home Working: With an inevitable shift to a higher percentage of employees working remotely, how do organizations manage not only the productivity and effectiveness of their workforce but also their security, their health, and wellbeing? Restaurants: Already the most fragile sector with high costs and wafer-thin margins, has the coronavirus reminded us of the values of cooking and eating at home? Not just what we eat, where we eat but also the cost difference between the two? Travel: Has shelter-in-place changed our perspective on travel? How will the affordability of travel be affected in the future with potentially fewer people traveling, lower capacity, and higher costs to the consumer? Without a doubt, there will be winners and losers coming out of Covid-19. Online retailers will continue to thrive, grow, and dominate. The supermarkets will gain a greater share of disposable income while restaurant revenues decline. Airlines, hotels, and property-share businesses may never be the same. Collaborative technologies and home delivery will grow, while rideshare businesses will struggle to regain revenues and public transportation will be transformed. "Without a doubt, there will be winners and losers coming out of Covid-19…" There will be less commuting as people have the choice to stay at home, and less business travel as video conferencing becomes an accepted norm. There will be smaller real estate footprints but heightened experiences as companies and landlords fight to attract occupants. Workplace services and amenities will be provided on lower revenues for fewer people but with increased investment. Also, an increase in workforce mobility and the rise of the gig economy will change the way that organizations get things done and how managers manage. So, lots to navigate in the new post-pandemic era, but the three essential pillars of liquidity, nimbleness, and agility are critical to who rides the wave and who goes under. Simon Elliot is Managing Partner of 4xi Global Consulting, which provides support to employers, operators, innovators, and accelerators in the world of work. He is also Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. ------------ 4xi Global Workplace Consulting & Solutions provides a range of services to support Corporations, Service Providers, Innovators, and Accelerators enabling them to navigate the world of work. 4xi is also Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy. Inspiring the future of work, together. w: www.4xiconsulting.com San Francisco | New York | Los Angeles | Santiago | London

I have always been fascinated as much by the why as the what and especially when it comes to the stories or in some cases legends behind brands. The spectrum of colors, styles, words, images, and icons is infinite but how have some organizations connected their history, purpose, or intent through their logos, and in some cases hidden secrets within? Here are just some of the more interesting, or in some cases quirky stories behind some of the brands of today. Ronseal: This was originally an advertising slogan from in the UK which then became a common phrase and still one I use today. It means that the name of something is an accurate description of its qualities. It is akin to the previously existing phrases 'by name and by nature' and 'it lives up to its name'. It originated in a series of TV advertisements by the wood-stain and wood-dye manufacturer Ronseal first appearing in 1994. Their dilemma was that shoppers in DIY stores at the time were inundated with a myriad of choices which made the purchasing decision confusing. By simplifying the name of each product like, 'Quick Drying Wood Stain' they made that decision much easier for consumers, then they coined the phrase, "It does exactly what it says on the tin!" The FedEx logo in its current form has been visible to the world since its creation in 1994 when the company made the decision to move away from the long version of the name, Federal Express. Having won numerous awards for a logo design with its use of negative space. I have been looking at this logo for many years and it wasn't until recently, my twelve-year-old daughter pointed out to me the arrow hidden between the 'E' and the 'x' even existed. Very clever! Have you ever seen that before? Burt Baskin and Irv Robbins, two brothers-in-law, started their separate ventures of selling ice-cream in 1948. In 1953 the now joint venture was named Baskin-Robbins Ice Cream. A local advertising agency recommended the '31®' logo, representing a flavor for every day of the month. The advertising agency, Ogilvy and Mather, is behind the present logo design, which cleverly inscribed 31 in the name. Do you see it? Audi, ‘to listen' in Latin, was founded after August Horch was forced out of his former auto company, Horch. In 1932, an auto union was formed by the merger of Audi with Horch, DKW, and Wanderer. This merger represented by the four interlinked rings and the logo of today. Another carmaker associated with luxury is Lexus but what are the origins of the brand name? It was the late 1980s and Toyota was keen to break into the lucrative luxury export to the U.S. market and thereby set about their task. There are a couple of legends to the creation of the name. The creative team had narrowed hundreds of names down to one favorite, Alexis but there was concern that it sounded like a human and not a car, and that one of the most popular TV shows of the day had a main character by the same name. After much deliberation, they dropped the 'A' and replaced the 'i' with a 'u'. The second version of the legend is much more straightforward and perhaps out of the branding book of Ronseal: "Luxury Exports to the U.S.: LEXUS" Adidas is one of the world’s best-known sports brands. Many believe ‘ADIDAS’ stands for ‘All Day I Dream About Sports’. But this isn't true. It's actually taken from the name of the founder, Adolf Dassler. The logo has a three-striped mountain on top to inspire athletes to achieve ever great heights. Staying with iconic sporting brands, Nike is one of the world's most valuable brands but what are its origins? Formerly Blue Ribbon Sports, founded in 1964 by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. They opened their first retail outlet in 1966 and launched the Nike brand in 1972. The company was renamed Nike, Inc., in 1978 and went public two years later. Twenty years later, Nike had retail outlets and distributors in more than 170 countries, and its logo, a curved check, the 'swoosh' is recognized throughout the world. In addition to the iconic logo and phrases such as 'Just Do It', the company adopted the name of Nike, from the Greek goddess of victory. With a Starbucks on almost every corner, the vision of making quality coffee accessible to all has become today's reality. Back in the early 1970s, the founders brainstormed a list of words beginning with 'St' and eventually landed on 'Starbo' a mining town in the Cascade Range. From there, the group remembered 'Starbuck', the name of the chief mate in the book Moby Dick and hence the launch of another legend. Ford, the pioneers of the mass-produced motor vehicle have endured as has its logo lasted the test of time but have you ever noticed the 'e' disguised in the swirl of the 'F'? Fe on the Periodic Table represents the element Iron, and in another term, Fe stands for Trust. Apple's first logo depicted Sir Isaac Newton sitting under an apple tree. This logo was immediately replaced by a rainbow apple. The motive behind a bitten apple was so that people don't confuse it with a cherry. And the colored stripes were there to make the logo more accessible, and to make it known that Apple II could generate graphics in color. Later the company adopted the monochromatic style logo. Amazon is the most prominent online retailers in the world. The name denotes the vastness of the store directory. Also, there is an arrow that moves in the direction from ‘A’ to ‘Z’, hinting that the store has everything from ‘A’ to ‘Z’! Whilst the need to express what a company does through its logo or brand may be important for some, the background story may be more obtuse. Often hidden within are the very roots of the organization as it stands today. The logo story contains the DNA, the founding intent, the evolution of the business, and an important connection with the past, the history of the company. It is these emotional connections that are important to not just telling the story to customers but the creation of your culture and the connection to your workforce too. Does your company do what it says on the tin? ------------ 4xi Global Workplace Consulting & Solutions provides a range of services to support Corporations, Service Providers, Innovators, and Accelerators to navigate the world of work. Inspiring the future of work, together. w: www.4xiconsulting.com San Francisco | New York | Los Angeles | Santiago | London

In the history of our world, every disaster and emergency has taught us something, and many times has given us a stark invitation to evolve. That is how we grow, how we have developed, and how we have taken the opportunity to move forward and become the society we are today. At times, this evolution has occurred over millennia, over centuries, but now in a more accelerated fashion. One thing is for certain, COVID-19 has been the accelerator of many existing and underlying issues everywhere, including the world of work. These issues have risen to the top and have now become front and center as organizations consider their future. What is next as we try to reimagine the future of the work experience? There has been much speculation and that will continue as the pandemic unfolds and we understand which of our habits and behaviors have changed for good. This is critical as we start to reimagine the future - what will stay the same and what will change in the long run? Therefore, it is important to understand how long it takes to form and cement new habits. Changing Behaviors In the 1950’s Dr. Maxwell Martz, a plastic surgeon concluded that it took a minimum of 21-days for his patients to get used to their bodily changes. In 1960 he published his book Psycho-Cybernetics sharing his observations and theory, selling over 30 million copies. Over time, self-help practitioners and publications omitted the minimum of 21-days and morphed it into a new phrase that ‘it takes 21 days to change behaviors’, an inaccurate claim. Over 50 years later, Phillippa Lally, a health psychology researcher at University College London published a study in the European Journal of Social Psychology that more accurately answers this question. The study examined the habits of 96 people over a 12-week period. Some of the people chose simple habits like drinking a bottle of water with lunch every day. Others chose more difficult tasks like running for 15 minutes before dinner each day. The researchers analyzed the data to determine how long it took for each person to transform from starting the new behavior to automatically doing it. What they found was that it took anywhere between 18 and 254 days for people to form a new habit but on average it takes more than 2 months before a new behavior becomes automatic – 66 days to be precise, and over 3 times as long as Dr. Maxwell had hypothesized. So, now months into the pandemic and lockdown, according to Lally’s research, our habits may have already changed, maybe permanently, maybe for good, and maybe for the better. So, what does this mean as we look to the future of work? It is likely that by now, during this pandemic, habits, and behaviors have changed for good, creating an opportunity as we design the future of work. There are other considerations and observations to contemplate as companies plan for this next evolution. Cognitive Data Big data is an invaluable source to evaluate what has happened in the past and make intelligent decisions using data sets and inference to answer new questions, and even predict what the future may hold. By using these tools, we can better map the foundation of what we build for tomorrow. “Through our data science platform, we are able to overlay maps, regions, cities and postal codes to understand data including retail pricing indices, commute times, household income, housing costs, affordability, availability of skilled labor, net migration and much more. The platform will become more intelligent as we continue to add data sets that can answer complex questions.” - Jose Urrechaga, Data Scientist at 4xi. Connect How do you know what your employees really think? Do you make assumptions that are not backed by data? Often, what people say they want is not necessarily how they behave. A perfect example is a surge in gym memberships at the beginning of each year, a new year’s resolution to opt for change is what people say they want. However, data shows that fitness companies model bets on those that won’t use their membership as opposed to those that will. Understanding real feedback and measuring behavior will provide clues on what to build in your new work experience and what not to. Jackie Cupper, formerly global head of facilities at a major Pharma company commented, “Working with partners like 4xi you can get to the bottom of what people really think, how they actually behave and how they perform. The combination of these two data sets is an integral reference to creating and maintaining the future experience.” Culture Every organization has its own distinct personality and culture. How can you nurture this with a highly dispersed workforce in the future? Culture is the glue that keeps people together, gives them a purpose, a sense of belonging, a tribe that they can connect with, and a reason to stay. Understanding not only the current culture but what is desired in the future provides an additional element of the design framework of the work experience you create, and more importantly why. Having access to a diverse and experienced team to help craft the experience in line with all these factors is critical to the long-term success of the experiential proposition to your workforce of today and into the future. Commerciality The commercial considerations of any business are extremely important. Most organizations understand the critical link between human capital, growth, success, and ultimately profit. How does a shifting business model account for investing and ROI? The tangible benefits of creating a great work experience are summarized to include: Increased Employee Retention: According to TLNT, replacing an employee can cost an organization anywhere from 30% of an entry-level salary to 400% of a senior executive’s salary. This is a compelling reason to invest in improving the work experience. According to Gartner, employee turnover in the US alone is a $1 Trillion opportunity for American businesses. Greater Productivity: More easily measured in some organizations versus others, productivity is important to every organization. According to Gallup, there is a confirmed connection between engaged employees and an increase in productivity. Engaged employees are most often those who experience a better work experience whether in an office, co-working, at home, or wherever they may be in the future. Better Levels of Customer Satisfaction: Customer experience has been an important focus for organizations. Marketing departments are now equating employee experience to customer acquisition and retention - happy employees help create happy customers, and businesses benefit from stronger top and bottom-line performance as a result. Enhanced Innovation: A better-connected workforce with the philosophies and values of your organization are more likely to be progressing the evolution of the business and innovating for the better. If customer success is an embedded value then engaged employees are more likely to proactively contribute to that pursuit. Most companies understand the need for innovation to fuel the future success of the business. Effective Recruitment: Companies like Glassdoor have proven that a great-sounding tagline can fall flat if the actual employee experience is not genuinely great. Sites like this provide real-time, honest feedback from including the hiring experience, perks and benefits, culture, and even rating the CEO. Commute I have often written about the issues of the commute to and from work, unproductive hours, never mind the now abundantly clear health risks of spending up to 5 years of your life in a car, or on a train, or even for business travelers on planes. Now, we will have more control over where and how we work. Beyond the physical, and mental health considerations, the knock-on effect of reducing travel time has a significant impact on reducing our carbon footprint and potentially improving our health. According to the BBC, in countries like the UK and the US, the transportation sector is now responsible for emitting more greenhouse gases than any other, including electricity production and agriculture. Globally, transportation accounts for a quarter of CO2 emissions. A large portion of the world’s transportation network remains focused around the motor vehicle. Cars, trucks, buses, and motorbikes – account for nearly three-quarters of the greenhouse gas emissions that come from transportation. At 4xi, we are not only passionate about how we can impact and change the work experience for good, but we are also mindful of the eco-system. Through our work, we can help our client’s performance while improving the health and wellbeing of their employees. It is important to create experiences where families are happier and more productive while reducing the workplace impact on our environment. Collaboration Inevitably, more people will be working remotely, either full or part-time, spending less time at the ‘mother ship’; therefore, setting the stage, the environment, and providing the tools to enable collaboration will become more important. From classrooms to church services, from grandparents to friends’ virtual cocktail hours, and of course as a means to do work, Zoom has boomed. The Silicon Valley video conferencing app grew revenues by 85% in the first three months of 2020 and have doubled their value during that same time. Based on Phillipa Lally’s research, tools like Zoom are likely to stay, reducing the nonessential daily commute, giving back time to family and self. Then the likes of Zoom, Microsoft Teams, Cisco’s Webex, Google Hangouts, and others are probably going to be one of our new adopted habits. But beyond video conferencing, what else can these and other platforms do to help with collaboration? Document sharing, editing, calendars, chat are common ground, but what about building community? Community Corporate loneliness was an issue before COVID-19. Jason Wingard wrote on Forbes that loneliness is on the rise, according to a recent Cigna Survey of more than 6,000 workers. Although it increased for members of every generation over the past year, loneliness remains most prevalent among millennials and Generation-Z, of whom nearly half report feeling lonely. While loneliness can have a life-changing impact on those individuals, it can also have serious consequences for the businesses where they are employed. Lonely workers take twice as many sick days and demonstrate less commitment and weaker performance. Their emotions can spread to others, as well, causing a ripple effect throughout an organization. “Given the pernicious effects of loneliness… and given the amount of time people spend at work, leaders must address the issue,” Sigal Barsade, a professor at The Wharton School, told the Society for Human Resources Management (SHRM). “This is not only, of course, because it's an alienating and upsetting experience for the employee, but also because it's an organizational problem.” So how can you design the future with community and inclusion in mind? How will management styles need to be adapted to the new reality of a more remote workforce to engage with them, empower them but also take care of their emotional needs? Coffee & Cake I have long professed that food has been at the very center of society since the beginning of mankind. The kitchen is the heart of our home, where families connect, share achievements and disappointments, and where plans are made, and problems are solved. What better way to create a community than around this fundamental human habit? The future workplace will have fewer people but the need for connection and community will be elevated. Think of the workplace experience proposition as being not just a necessity but a draw to attract your workforce. It will be key to compel them to leave the comfort of their remote location and come to the office to meet with colleagues, to collaborate, socialize, and innovate together. I was recently on a call with a trusted industry consultant and she made a very interesting observation: “The reality is that humans like interacting with humans and nothing will replace face to face casual collisions. The truth is that for those who want to progress their careers with their employers, they probably need to be seen, in person, at the corporate office from time to time.” I pondered this comment and saw the logic and sense in the thought. Of course, to build rapport, relationships, and trust, then the human species needs more intimate, personal interactions. Having a balance between remote 'heads-down work' and collaboration that happens in the office. So, what are the things that will tempt folks back into the office? Probably not 5 days a week, every week, but a balanced approach. For some essential workers it might still mean weekly but for many, the collaborative work experience must be like a magnet to pull them in. The environment should be thought through, from end-to-end. This includes the commute, the welcome and arrival, the amenities, and services available to each employee. It all matters, from the ease of booking meeting rooms to the food, the collaborative spaces, and the workspace – the entire experience. Organizations may need to invest more in creating these experiences, but with inevitably less consumers, the overall cost could remain the same, or turn out to be even less as populations and even real estate footprints may shrink. Check-In (WPaaS) Think technology that manages your experience - alerts you when like-minded colleagues or team members are scheduled to be in the office. Workplace-as-a-Service (WPaaS) App to book meetings together, lunch, stay at the same hotel, social opportunities together, and even dinner. Maximizing the investment of making the visit and optimizing the value of return for the employee. That same WPaaS app could also be used for dispersed workers too. Imagine an easy way for managers to send gifts or food to colleagues without a lot of effort. Could you be reminded to take a break, get something to eat, or support your cognitive and physical performance? Just like an Airline App, the WPaaS could help navigate employees through their end to end journey, no matter where they are heading. Looking after their safety, security, health, wellness, comfort, and an overall end to end experience. But whether working at home, co-working, or at the office, the quality of the coffee and the cake will be more important than ever before! Co-working There has been a lot of conversation around what the future of co-working will be after the pandemic if it will survive, or will it thrive? I am in the latter half of these two thoughts. As inevitably corporate real estate portfolios will shrink, let’s face it, even prior to COVID, many estimate that in some cases office space was utilized less than 50%. Working alone is also challenging for many, especially over long periods of time, therefore, co-working offers a middle ground. These destinations of choice will become more like airport executive lounges where there is a sense of belonging but closer to home, with people to interact with, socialize with, amenities available that offer comfort other than sitting in the local coffee shop, curated, controlled, managed, and therefore much safer too. The key here is that companies can exchange this for their office and use it on a part-time basis as a place to meet their teams and collaborate. Convenience Convenience has always been at the top of the consumer agenda, especially in this on-demand-world. Closely linked to simplicity, examples like the pioneers of experience in Apple have always amazed me of how the combination of style, convenience, and simplicity makes for an easier way to get things done, removing the friction wherever possible. The same goes for the design of the work experience of the future. How can you create a frictionless relationship between the employee, the employer, and life? Years ago, they had a term for this around work/life balance but realized that there can be no such thing as it does not exist. We all know the phrase that relates to ‘loving what you do makes work easy’, well, integrated life with work and vice versa the lines blur but also so does the enjoyment, satisfaction, and therefore engagement levels too. "Don’t be misled by the unemployment figures, these were necessary for survival during the economic lockdown. The most talented will quickly get swept up as organizations know that they need the best and brightest for them to win. It is a simple supply and demand equation. Those that are swift and offer the best experience will be the winners.” Commented Simon Kruger, EMEA Regional Consultant at 4xi. C(R)obotics The introduction of robots into the workplace has some people worried but the reality is that robots need people, and robots can replace menial, often low paid tasks. In turn, companies can reallocate labor to complete more meaningful, rewarding work. We have already seen this in our manufacturing, call centers, assembly, and many other industries. Over time, the robots and artificial intelligence will continue to evolve, and our experience will improve for the consumer and the workforce. Gary Mackay, 4xi Regional Consultant for LATAM commented, “I see robotics playing a leading role in eliminating the more mundane tasks of life, and work. We already have autonomous lawn mowers, window cleaners, even through start-up Foldimate you can fold a full load of washing in less than 4 minutes eliminating an hours-worth of mundane ironing.” Cobotics, or collaborative robots, are robots intended for direct human-robot interaction within a shared space, or where humans and robots are in close proximity. There are many innovative robots and AI to help with the world of work and making the environment not only collaborative but productive too. Calculate It is a conundrum for sure, one that at 4xi we liken to the Rubik’s Cube. The pieces are all different and not all organizations' challenges are quite the same. The key to success is personalization predicated on having the right partners to deliver, within the defined scope. Through aligning and establishing your partnership mandate as a North Star, you can create the measurement of success, deliver your desired outcomes, ultimately benefiting the entire organization. Conclusion Jungle fires in the rain forests produce green shoots the next morning. The Volcanoes of Hawaii erupt and create new land, and opportunities. The wildfires, hurricanes, monsoons, the earthquakes, although devastating in the loss of life and property, they prompt us to adapt, overcome, and evolve. This has been our evolution as a human race since the beginning of mankind, and COVID-19 is one of the latest challenges set forth to us. Together we can adapt, improvise, overcome, and reimagine the future of work, together. How are you planning to transform your work experience for GOOD? ------------ Simon Elliot is Managing Partner of 4xi Global Consulting and is focused and passionate about the transformation of the work experience. Based in San Francisco, Simon has a global perspective having visited and worked with FORTUNE 100 corporations across six of the seven continents. He is a Fellow of the Institute of Directors and on the Global Partner Advisory Board of the WORKTECH Academy. 4xi is a global workplace consulting and solutions firm supporting corporations, service providers, innovators, and accelerators to lead the transformation of the work experience for GOOD. w: www.4xiconsulting.com e: hello@4xiconsulting.com San Francisco | New York | Los Angeles | Santiago | London | Tokyo

Food Inspiration Magazine is a great source of the latest inspiration in the world of foodservice Food Inspiration Magazine is an online magazine for foodservice professionals in search of inspiration and innovation. The content is interesting, informative, and inspiring, and it's free to subscribe! Published eight times per year this is an abundant source of inspiration for food and hospitality professionals worldwide. ENTER HERE ------------ 4xi Global Consulting & Solutions provides a range of services to support Employers, Operators, Innovators, and Accelerators to navigate the world of work. Inspiring the future of work, together. www.4xiconsulting.com San Francisco | New York | Los Angeles | Santiago | London

During the past five and a half months in lockdown, my twelve-year-old daughter has become somewhat of an expert in the game The Legend of Zelda: Breath of The Wild. I have become an armchair fan myself but for different reasons! For those of you who haven't entered the world of Zelda, Link is an elf-like character in his pursuit to rescue the Kingdom of Hyrule from the evil of Ganon building a stash of gadgets and tools along the way to help. Just like in business, Link must take advantage of all the tools available and seek out new in order to evolve, grow, and thrive. As I sit there and watch the journey unfold, I find myself fascinated by the comparison of video games of the past with this, what I could only describe as a work of art and genius by Japanese game designers Shigeru Miyamoto and Takashi Tezuka, published by Nintendo. Beyond the discovery of new lands, and of shrines, and the various trials to complete, Zelda is an example of the art of possibility. How the Pacman, Space Invaders, Super Mario of yesterday have developed and evolved into a virtual world so realistic that you could easily be immersed and even get lost. I have often pondered the parallels in our own business, innovation, and progress in the world of work. In a previous article, I wrote about, The Problem About Innovation, Is RISK! and how traditional organizations are simply not designed to encourage, never mind incentivize risk. The long term vision and investment that Zelda BOTW must have needed was either the stuff of crazy people or big minds many steps ahead of us mere mortals - pushing the boundaries of the status quo, discovering the unknown, and exploring new horizons. One of my favorite quotes from all time is about the legendary Henry Ford, "If Henry Ford had asked his customers, they would have told him they wanted a faster horse" In the game, every now and again, a rare, magical dragon appears bringing with it a feeling of calm, heavenly music plays, creating a sense of importance, enchantment, and of opportunity. For those skilled enough, a Dragon Scale can be harvested offering beauty, charm, and good luck, a prize to be both delighted and proud and to assist with progress. It is these magic dragons that we seek in the world of innovation. What is the product, service, or thing that is going to transform the future, the client experience, the human experience? We have been lucky so far in discovering and working with innovators including POS Solutions with #touchless #computervision #artificialintelligence that speed up service, reduce lines, and make for an enhanced consumer experience, never mind turning operations into 24/7, and boosting top, and bottom-line performance during these challenging times. Innovative on-site #maintenancesoltions so crucial in this time and consumers' need for confidence and safety. Intelligent #Robotics that take away menial tasks and allow operators to concentrate on what's important, and become more efficient. Intelligent #procurementtechnology that helps companies get visibility and enables them to buy smarter, and tread the path to cost reduction as a result. A client (and prospect) health barometer helping you to retain existing clients and grow with new. To our #datascience platform that is designed to answer previously almost impossible conundrums. Discovering the Unknown, Exploring New Horizons Working with @ExplorersLab we are about to establish our maiden #expedition to explore the boundaries of innovation in the world of work: What does the commute of the future look like? What is the future of corporate and retail real estate? How do organizations really support and nurture the sense of belonging and community in this newly dispersed workforce? All big questions that we hope to answer as we continue our own path of discovery and evolution. Want to join us on our Expedition? Let us know! 4xi Innovation Gateway On a call recently with a trusted and valued mentor, President & CEO of a large and growing facilities services business, we explored the principle of an Innovation Gateway. How we filter the myriad of 'ideas' into a pipeline of meaningful innovation for our 4 key constituents, Employers, Operators, innovators, and Accelerators. Here is what we came up with: We continue to build our #InnovationPipeline, helping #Innovators innovate, scale, and grow. #Employers and #Operators to gain access to opportunities for progress without the same levels of risks traditionally associated with internal development. Just like BOTW, I am grateful to the youth of my daughter and how over the years she has opened my eyes and taught me so much. It constantly reminds me that in order to innovate, we can never stop learning and pushing the boundaries of the possible, and some times the impossible. 4xi can help you in the pursuit of your own Magic Dragon! Inspiring the future of work, together. Our strength is in the power of our collective. 4xi will help you discover the unknown and explore new horizons. e: hello@4xiconsulting.com w: www.4xiconsulting.com San Francisco | New York | Los Angeles | London | Santiago

Our strength is in the power of our collective experience. 4xi will help you discover the unknown and explore new horizons. We branded our new company and wanted to share: We want to make sure we demonstrate not only our thoughtfulness in approach but that the name represents what we do and stand for in the world of work. Having a global mindset, experience, and team, we provide consulting services, expertise-on-demand, program management, and value-add programs that drive impact for our clients. Our focus is to help our partners imagine what is possible, inspire innovation, and explore new horizons. 4xi represents our client partners (our constituents), team, and intent to always challenge the status quo while transforming the world of work for GOOD! 4 Constituents: Employers, Operators, Innovators, and Accelerators 4x's: Experience, Explore, Extend, and Expand 4i's: Imagine, Inspire, Innovate, and Impact An amenity-rich, hospitality-focused business elevates the work experience for employees and clients. At 4xi, we think about the work experience in a similar way to resort management - it is encompassing all the elements of the experience from beginning to end, no matter where you are! Discovering the unknown and exploring new horizons is an adventure and a journey. The need to be agile and nimble is a critical factor of success. At 4xi we understand this, for our clients and ourselves, and will continue to evolve as we trek our path to inspiring the future, together. Our Strength is the Power of Our Collective Experience, Experience Matters! To learn more about 4xi, visit our website or reach out to explore how we can help your business thrive. w: www.4xiconsulting.com e: hello@4xiconsulting.com San Francisco | New York | Los Angeles | London | Santiago