4xi Global Consulting

Mar 15, 20222 min

Guest BLOG: LinkedIn Tips & Tricks from Brynne Tilman

Brynne Tilman

CEO, Social Sales Link

One of the biggest misses on LinkedIn for social sellers is that they connect and forget.

The average B2B sales professional has over 2,000 connections, most of whom they are ignoring. And, on average, 10% of their connections are people they’d love to have a conversation with, yet they spend all their time on net new connections and rarely nurture the ones that they already have.

"I call this conducting CPR on your connections. Yes, we are breathing life back into our network, but it also about identifying the clients, prospects, and referral partners that we want to engage."

Practical Tip:

Begin by exporting your connections:

  1. Click the Me in the dropdown menu.

  2. Click Settings & Privacy (may default here)

  3. Select Data Privacy

  4. Click on Get A Copy Of Your Data

  5. Click on Connections

  6. Add your LinkedIn email and password

  7. Click the Download Link in your notification email (arrives in about 10 minutes)

  8. Click Download Archive

  9. Open Your Connections CSV file

  10. Add a column on the right-hand side of the spreadsheet and Mark each connection as CPR

Engage your network by providing insights, asking for their point of view on a topic or a poll, or sending them a personal video message from the LinkedIn app.

TRUE NORTH© - Win better, retain better business.

Brynne Tilman is the CEO of Social Sales Link. She is a LinkedIn Author, LinkedIn & Sales Navigator trainer. Brynne helps professionals transform the way they sell by converting connections to conversations, to clients. Brynne is also the host of the Making Sales Social podcast.

Contact us to learn more about TRUE NORTH© including Brynn and Social Sales Link: hello@4xiconsulting.com

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4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success.

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