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TRUE NORTH©: What's Your Ideal Client Profile? Ed Snowden

Updated: Oct 29, 2022

Taking time to identify your Ideal Client Characterization, and Ideal Client Profile is a critical step to streamlining your sales process, driving the top of the sales funnel with meaningful opportunities, and increasing your chances of winning, and retaining better business.

4xi Global Consulting, Senior Consultant of Strategic Partnerships, Ed Snowden shares his wisdom in this latest video, in his series of masterclass videos:

MarketMatch© is 4xi's proprietary process to take you through understanding who are your best customers currently, industries, size, characteristics, complexity, buying profiles, and more, to really understand where to focus your resources to optimize your sales process and journey to winning better, long term, and likely more profitable business.

MarketMatch© is a foundational element of 4xi's TRUE NORTH©

Strategic Partnerships Learning Academy.

TRUE NORTH© is for individuals, teams, and organizations seeking to optimize their growth and retention teams, and their journey towards long-term Strategic Partnerships.

"Are you making the most of your insights, experiences and leveraging those learnings for future success?"

Our proprietary MarketMatch© program is a collaborative, personalized approach to winning and retaining the best, most profitable business.

Reach out today to start your journey of success at: or contact 4xi's Strategic Partnership & Growth team:

Ed Snowden is a growth and strategic partnerships leader having guided large multi-million-dollar relationships, and billion-dollar organizations to winning better, and retaining better. He is co-creator of 4xi's TRUE NORTH© Strategic Partnerships & Growth Academy.

Tony Johnson is Chief Customer Experience Officer at 4xi and is the co-creator of the MarketMatch© process. Tony leads 4xi's CX strategy, training, and execution. He is recognized globally as a subject matter expert, a prolific author, and a keynote speaker on all matters CX.

Simon Elliot is Managing Partner & Co-founder of 4xi. He has spent his career in strategic advisory and growth leadership roles and in his previous role managed a $1B portfolio of FORTUNE 100 global companies, bettering their work experience.


4xi: Inspiring a brighter future, together.

4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact on the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success.

We work with corporations, service providers, and innovators:

  • Strategic Advisory

  • Design4Life©: Environmental, Physical, and Experiential Design

  • Global Amenities Strategy, Design & Operations

  • Human Experience: Customer (CX) & Employee (EX)

  • Training & Development

  • TRUE NORTH©: Strategic Partnership & Growth

  • Explorers Innovation Directory: Gateway to Innovation

  • Sustainability Simplified©: Supply Chain & Innovation

  • Market Research Reports & Benchmarking


4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

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1 commentaire

Dina Wiltshire
Dina Wiltshire
29 avr. 2022

When you know where to look, how to choose and who to reach out to, the client, your organization and you win! Partnership is built on having real synergies. Love the VIDEO....

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