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TRUE NORTH©: What's Your Ideal Client Profile?

Updated: 7 hours ago


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Taking time to identify your Ideal Client Characterization, and Ideal Client Profile is a critical step to streamlining your sales process, driving the top of the sales funnel with meaningful opportunities, and increasing your chances of winning, and retaining better business.


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MarketMatch© is 4xi's proprietary process to take you through understanding who are your best customers currently, industries, size, characteristics, complexity, buying profiles, and more, to really understand where to focus your resources to optimize your sales process and journey to winning better, long term, and likely more profitable business.


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MarketMatch© is a foundational element of 4xi's TRUE NORTH©

Strategic Partnerships Learning Academy.


TRUE NORTH© is for individuals, teams, and organizations seeking to optimize their growth and retention teams, and their journey towards long-term Strategic Partnerships.

"Are you making the most of your insights, experiences and leveraging those learnings for future success?"

Our proprietary MarketMatch© program is a collaborative, personalized approach to winning and retaining the best, most profitable business.


Reach out today to start your journey of success at: hello@4xiconsulting.com


4xi: Inspiring a brighter future, together.


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4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact on the Human Experience (HX) for people at work, in education, rest, and at leisure.


We believe in a people-first, experience-led philosophy, whether client, employee or guest – their experience is the fundamental foundation of success.


We work with corporations, service providers, and innovators:


  • Strategic Advisory

  • Design4Life©: Environmental, Physical, and Experiential Design

  • Global Amenities Strategy, Design & Operations

  • Human Experience: Customer (CX) & Employee (EX)

  • Training & Development

  • TRUE NORTH©: Strategic Partnership & Growth

  • Explorers Innovation Directory: Gateway to Innovation

  • Sustainability Simplified©: Supply Chain & Innovation

  • Market Research Reports & Benchmarking

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4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.


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Dina Wiltshire
Dina Wiltshire
Apr 29, 2022

When you know where to look, how to choose and who to reach out to, the client, your organization and you win! Partnership is built on having real synergies. Love the VIDEO....

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