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TRUE NORTH©: The Future of Win-Win

There is no denying that "Win, Win" is an overused phrase in business, but the concept is the correct focus when working with prospects and clients.

Listen to 4xi's Strategic Advisor and co-author of TRUE NORTH©, Ed Snowden talk about why it is critical when your goal is to win better and retain better business.

Winning better and retaining better business is driven by a changed mindset - the first step in changing behaviors is to change that mindset. TRUE NORTH© Strategic Partnerships & Growth Academy is a set of learning modules designed to actively engage participants and enable them to see themselves and your business differently.

TRUE NORTH© is the first step on your journey toward winning better and retaining better business.

Ed Snowden has 40+ years of experience leading strategic partnerships, retention, and growth with FORTUNE 500 companies. Ed is also the co-author of 4xi's TRUE NORTH© Strategic Partnerships and Growth Academy.

TRUE NORTH© Strategic Partnerships & Growth Academy has been created on the foundation of decades of experience working with large organizations globally, winning better and retaining better business.

TRUE NORTH© is focused on helping sales and retention teams and is divided into 6 modules of in-person or virtual training and coaching, including:

1. TRUST: The foundation of Strategic Partnerships

2. PORTFOLIO: Assessing your current portfolio of business and/or opportunities

3. STRATEGIC ACCOUNT PLANS: Critical information into an actionable framework

4. COLLABORATIVE SOLUTIONING: The principles of solving client challenges

5. ARCHITECTURE OF PARTNERSHIP: How to set the stage for Strategic Partnership

6. GROWTH LEADERSHIP: Personal development for growth leaders

The 4xi team has decades of experience designing and implementing Strategic Partnership frameworks and strategies to help businesses win better, retain better business.

To learn more about TRUE NORTH©, email us at:

Inspiring a brighter future, together.

4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side creating an impact in the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy, whether client, employee, or guest – their experience is the fundamental foundation of success.

We work with corporations, service providers, and innovators:

  • Strategic Advisory

  • Design4Life©: Environmental, Physical, and Experiential Design

  • Global Amenities Strategy, Design & Operations

  • Human Experience: Customer (CX) & Employee (EX)

  • Training & Development

  • TRUE NORTH©: Strategic Partnership & Growth

  • Explorers Innovation Directory: Gateway to Innovation

  • Sustainability Simplified©: Supply Chain & Innovation

  • Market Research Reports & Benchmarking

Our Strength is in the Power of Our Collective.

4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

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