top of page

#InsightsIn5: TRUE NORTH©: A Journey to Strategic Partnerships

Strategic Partnership is often a concept muted in the Board rooms of corporations and sometimes a whisper that disseminates into the business, in the breakrooms, and to the grass roots of your organization. But what does that really mean, and how can you at all levels really understand this concept, embrace it, and retain and win better business into the future?

In this 4xi webcast, led by host Tony Johnson and joined by panelists Simon Elliot, Managing Partner and co-founder of 4xi Global Consulting & Solutions, and with colleagues, Ann McNally, and Peter Elden, discuss how to go about strategic partnership in a practical sense from the unique point of view of both client side, and service provider side operators?

Simon Elliot has been working with global clients throughout his career to better align these stars of success. Ann McNally, formerly lead client with Morgan Stanley, Bristol Myers & Squib, and past president of the Society of Hospitality & Foodservice Management and most recently Vice President of Sales at Sodexo understands the importance of strategic partnerships, and Peter Elden, former VP of Growth at Sodexo Facilities take you through their perspectives of how to nurture, grow and flourish mutually beneficial partnerships.

Take a look at this trailer video that introduces TRUE NORTH©, and why this is more important today than it has ever been.

TRUE NORTH© has been created as a platform to take the guesswork out of growth - to add critical self-reflection, process, analysis, and science to your growth strategy and activities - helping you retain better, win better business and start you on your journey to strategic partnerships with your clients and prospects.

Created from many years of experience, TRUE NORTH© takes you through the journey of why strategic partnerships are important, to understand more about your current and future Ideal Clients, and an onward look in building a culture of strategic behaviors that is less about administrative process and more about an action orientated focused on results - sustainable and profitable growth.

TRUE NORTH© includes a series of practical exercises that once complete provide you with working tools that will help you and your team maintain focus on the things that really matter.

Take a look at this webcast to learn more from Tony, Simon, Ann, and Peter on some the things that you might want to consider as you map your own journey to strategic partnership.

Interested to learn more about 4xi, and TRUE NORTH©, then contact us today to see how we can help you today to retain better, win better business for tomorrow.

Download an Introduction to TRUE NORTH© HERE. or

Inspiring the future, together.


4xi Global Workplace Consulting & Solutions provides a range of services to support Corporations, Service Providers, Innovators, and Accelerators to navigate the world of work. Inspiring the future of work, together.

4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

San Francisco | New York | Orlando | North Carolina | Santiago | London | Porto | Tokyo

263 views0 comments

Recent Posts

See All


bottom of page