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#InsightsIn5: The Astrophysics of Business


As I walked to the local lockdown farmers market this week with my inquisitive twelve-year-old daughter, she tested my elementary knowledge of astrophysics to the very limit. We talked about different planets, the stars, the galaxy, the universe, and the possibility of parallel worlds. It got me thinking about further parallels to business, and especially in the current challenging times.


Specifically, I thought about the different profiles of organizations and their ability to not only survive but to thrive beyond the current crisis into the New Normal. I liked the context of the Stellar Galactic and hope that you do too.

In business, the Perfect Star has all the factors required for success. They are balanced and aligned in a way that they are focused, from leadership through to execution and everywhere in between. They understand the importance of an aligned approach and that all the moving parts are focused on client and consumer success.

"The Perfect Star, has the foundational core, an equal balance of Dreamers and Doers, of Partners and Believers and has the fundamentals of Liquidity, Nimbleness, Agility, and importantly the Imagination to adapt, even co-create the New Normal."

Just like everything in existence, stars have a lifespan and different factors dictate how long that can be. The difference is the currency of stars is millions, billions, or even trillions of years. Just like a business though, these foundational elements are critical in understanding that trajectory and life-cycle, but unlike a star, a business has the opportunity to make changes to what the future can be.


If this Perfect Star is likened to our own Sun, it is stable, optimally sized, with a balanced fuel and burn rate, then what are the other potential categories in the constellation, galaxy, or universe we can learn from?

"Which star relates to your organization, but more importantly, which one do you aspire to be into the future?"

There are many examples but here i