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4xi's Launches the TRUE NORTH© Virtual Learning Academy: Win Better, Retain Better Business


We're delighted to announce the launch of the TRUE NORTH© Virtual Learning Academy - a learning journey across 6 modules to help you, your team, and your organization build strategic partnerships, and win better, retain better business.

You’ve probably heard of the Pareto principle developed in the early  1900’s ,it’s also known as the “80/20” rule.  Pareto’s rule suggests that 80% of your profit is generated from 20% of your sales.  Does this apply to your business? 

Have you ever noticed that 80% of your company’s service resources are devoted to 20% of your clients?  Are these among the most profitable clients or the least profitable?

Are they the ones that complain the most and ask for the most from you?  If you answered yes, reflect on why this phenomenon exists for a moment.  Ask yourself, what put this relationship in this position, and has it always been this way?  What can be done about it? 


Sales growth and client retention are key success factors for any business. Every business leader wants to have loyal customers that stay with them for a lifetime – customers that are more than just clients but strategic partners.  If you have done business in a traditional transactional relationship, with often hidden agendas, competitive bids, and continuous price pressures, this probably resonates with you.  


Strategic partnership success is both an art and a science. From choosing which markets are the best for your business model; to which prospects in that market are the best for your company’s purpose; to how to engage them; to laying a partnership foundation - the principles and methodologies of TRUE NORTH© enable you to do this.   

TRUE NORTH© is designed with one purpose in mind - to help you win better, and retain better business. 

The methodology, principles and learning sessions have been developed in such a way that they are not just a training or teaching administrative activity. Rather to develop new thinking and change behaviors that translate into real business impact.   

TRUE NORTH© is your roadmap to building the right kinds of business relationships, with your ideal clients and creating the best outcomes for both your client and for your organization. The program lays down the foundational learnings for your team - from building mutual trust to deep self-reflection of both strengths and opportunities, to the practical steps to retaining better and winning better business. 


From essential foundational workshops and collaboration to strategic partnerships and growth training, TRUE NORTH© is an all-encompassing program, including: 


  • NORTH STAR: Fundamentals: Purpose, Mission, Vision, and Guiding Principles 

  • FUTURE FOCUS: Where do you want to be and when? 

  • MARKETMATCH©: Ideal Client Characterization, Profile, and Prospect Targeting 

  • GROWTH PLAYBOOK & BUSINESS PLAN: Your customized roadmap to growth 

  • TRUE NORTH© Academy: Growth, sales, and retention team training 

  • TRUE NORTH© Workshops: specifically selected based on your situation. 

  • PARTNERSHIP OPTIMIZATION PROGRAM (POP): launching a new partnership or reviving  an existing partnership. 


Ready to start your learning journey? Look at our membership options below or visit to sign up now.







1 Individual

Valid for 12 months


$2,299 ($383 pp.)


Valid for 12 months


$4,499 ($374 pp.)


Valid for 12 months


Contact Us


Valid for 12 months

TRUE NORTH© is a practical set of principles, disciplines, and tools designed not to sit in a drawer gathering dust but to be embedded into the business and become an approach and behaviors used every day to drive better business performance. 


This is about creating relationships that fuel growth and success both for your organization and the customers you serve. 

The path to strategic partnerships is a journey – but one you don’t have to take alone.  By purchasing this virtual version of TRUE NORTH© you’ve taken the first step on your journey.   



ED SNOWDEN Strategic Business Consultant

Sales Growth and Client Retention Ed has over 45 years of progressive growth in leadership responsibility at two Fortune 500 management services and hospitality companies: ServiceMaster and Aramark.

At both organizations he was regularly promoted based on his performance and was awarded several awards in both sales and operational roles.

As Vice President of Operations, Ed provided leadership for a hospitality team of over 500 people and an operating budget of over $60MM which he successfully renewed for five years. He has extensive experience in a multitude of business capacities including strategic account management, sales, and growth leadership.

As Vice President of Strategic Partnerships, Ed was responsible for cultivating professional relationships for the company’s largest healthcare clients in North America valued at over $350MM annually. In that role he assisted in the writing of a living Strategic Account Management Playbook.

At 4xiGlobal Consulting, Ed co-authored the TRUE NORTH© Strategic Learning Academy centered on creating a new mindset for developing and retaining the best business partners, winning better, retaining better business.


4xi Global Consulting & Solutions is a team of talented leaders from both the client-side and service provider side, impacting the Human Experience (HX) for people at work, in education, rest, and at leisure.

We believe in a people-first, experience-led philosophy. Whether client, employee, or guest – their experience is the fundamental foundation of success.

We work with corporations, service providers, and innovators:

  • Strategic Advisory & Special Projects (SPx)

  • Headquarters Fractional Support On-Demand

  • Evolving Experiences©: Employee (EX) & Customer Experience (CX)

  • Design4Life©: Environmental, Physical, and Experiential Design

  • Global Amenities Strategy: Design & Operations

  • TRUE NORTH©: Strategic Partnership & Growth

  • Sustainability Simplified©: Supply Chain & Innovation

  • Market Research Reports & Benchmarking

  • Project Management Office

  • Food Craft: Culinary Consulting

  • CREATE.: Graphic Design and Creative Services

  • DATAxi: Data Ingestion and Visualization

  • Explorers Innovation Directory: Gateway to Innovation


4xi is proud to be Chair of WORKTECH Academy for North America and a member of its Leadership Advisory Board. 4xi is a Global Ambassador for WORKTECH Academy.

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